Develop and implement strategic sales activities and strategies across UNFI and independents that deliver growth results for client and retailersDrive client proprietary planning system and efficiencies to create and manage monthly, quarterly and annual sales objectivesUtilize customer sales data and category management to identify opportunities within the market place providing fact-based analysis to build and deliver business building initiatives (IRI, IRI UNFY and Nielsen)Devised… Show more Develop and implement strategic sales activities and strategies across UNFI and independents that deliver growth results for client and retailersDrive client proprietary planning system and efficiencies to create and manage monthly, quarterly and annual sales objectivesUtilize customer sales data and category management to identify opportunities within the market place providing fact-based analysis to build and deliver business building initiatives (IRI, IRI UNFY and Nielsen)Devised and execute Unilever customer co-marketing plans for multiple retailersManage Advantage resources that maximizes value of 10+ retailers including El Super, Superior, Cardenas, Northgate and VallartaAchieve assigned targets – including volume, spend, profitability and KPI’s Show less

Manage, develop, and execute successful sales plans across So Cal, Phoenix and Salt Lake City markets.Utilize syndicated data, fact based selling and past performance to ensure growth plans are in place to exceed client sales objectives, including improving distribution and securing big bets.Led SVP, client regionals and analyst team to design and implement impactful sales strategies.Clients included Pinnacle Foods, Nestle USA, Edgewell, Method, Ricola, Honest Company… Show more Manage, develop, and execute successful sales plans across So Cal, Phoenix and Salt Lake City markets.Utilize syndicated data, fact based selling and past performance to ensure growth plans are in place to exceed client sales objectives, including improving distribution and securing big bets.Led SVP, client regionals and analyst team to design and implement impactful sales strategies.Clients included Pinnacle Foods, Nestle USA, Edgewell, Method, Ricola, Honest Company, Atkins.2018 Acosta Chairman’s Award / 2019 Acosta Chairman’s Award. Show less

Organized and developed reunions, homecoming, and alumni networking event to build engagementRelationship builder with alumni, volunteers, parents, faculty and staff to build strong networks.Developed best in class annual magazine & monthly e-newsletters.Responsible for all social media activation across all platforms, including Facebook, Instagram and Linkedin

Retail Sales Manager – Ralphs/Food 4 Less• Managed and developed 16 Sales Reps in a three-year period resulting in 9 promotions• Motivate, develop and retain promotable sales repCustomer Category Manager – Ralphs/Food 4 Less and UNFI• Managed a $45M business with a promotional budget if $3M (Cheese Division, Cultured and Dinners)• 100% effective rate on new item distribution • Consistently met or exceeded sales volume targets