Lori Fields Email & Phone Number

Warminster, Pennsylvania

Warminster, Pa

State College, Pennsylvania

Reported directly to the company president and served on the executive management team. Provided direction and managed all corporate marketing activities worldwide. Developed and achieved annual marketing objectives and budget. Coordinated and executed all marketing communications including branding, public relations, advertising, white papers, social media, trade shows and print collateral as well as website content and design. Responsible for corporate strategic planning in collaboration with other members of the management team. Provided input on market positioning, competitive analysis, customer segmentation, market penetration plans and related product positioning. Defined and directed marketing efforts for demand creation and lead generation. Interfaced with the Vice President of Sales for lead tracking and management. Conducted research for market and product requirements. Interfaced with engineering and production for product development, product pricing, and product lifecycle management. Executed product marketing including product launch management, sales organization training, presentations, sales tools, competitive analysis and general sales and dealer support.

Bellefonte, Pa

Lead a cross-functional team comprised of sales, marketing and R&D representatives responsible for the development and implementation of global marketing strategy pertaining to the analysis of small molecules in biological fluids. Responsibilities included development of marketing collateral, technical seminars, applications and training presentations as well as collaboration and communication with customers and key opinion leaders. Primary markets include hospital/clinical research, forensic, toxicology and pharmaceutical as well as associated academic, government and contract research institutions. Global product management responsibility for HybridSPE®-Phospholipid removal technology and biocompatible SPME (solid phase microextraction) products included all aspects of product marketing, new product development, product training, sales support and collaboration with R&D for application development.

Bellefonte, Pa

Lead one of four corporate analytical arena teams focused on developing and implementing a world-wide chromatographic purification market strategy. Form partnerships with key customer and vendor accounts through direct interaction as well as active participation as the business/marketing representative on various project teams and management steering teams. Develop web, electronic and print marketing materials to support low pressure LC (liquid chromatography) and TLC (thin layer chromatography) product areas. Develop and deliver training presentations for corporate sales and technical support teams.

Manage a team of up to 10 sales professionals. Drive revenue growth for Analytical chromatography products to achieve sales goals. Provide coaching on development of territory strategic and tactical plans. Analyze sales data to identify trends. Drive process improvement efforts to increase team efficiency and effectiveness. Represent Account Development team in management meetings and on various cross-functional teams. Collaborate with marketing in the development of marketing campaigns and promotions.

Provide world-wide marketing, sales and technical support for Water Quality business unit. Manage the water security system evaluation project for a major food supplier. Write product training manuals. Introduce new products to address market needs. Develop and deliver presentations to major accounts and market influencers. Represent the company at technical conferences and tradeshows.

Manage and grow key customer accounts representing >40% of total antibody business unit sales. Recruit, train and supervise inside sales and customer service staff. Develop a customer communication and complaint system. Manage project to transition customer service function from west to east coast of U.S.

Manage and provide consultative sales and technical product support for territory environmental remediation and water quality accounts. Maintain thorough technical knowledge of diagnostic product offering and applications to prospective markets. Perform product training for customers and company personnel. Write and review custom applications, users' guides and marketing literature.

Serve as the primary liaison between SDI and our business partner for the monoclonal and polyclonal service business. Manage all aspects of the barrier production facility including maintenance, personnel, training and safety. Schedule and coordinate custom monoclonal antibody production projects. Design, analyze and write formal optimization study reports. Maintain facility records and validation documents to ensure compliance with cGMP guidelines. Act as primary facility contact for customer, quality and regulatory audits. Prepare annual regulatory reports.

Design and perform assays using RIA, ELISA and Protein A column chromatography in support of customer projects. Present project data to management and provide recommendations to achieve program objectives. Culture human derived cell lines according to Blood-borne Pathogen Standard. Develop protocols for radiolabelling of cell surface antigens. Establish safety procedures and maintain radio-isotope handling lab. Design quality control protocols and draft standard operating procedures.

Perform RNA extraction, Northern blot (gel electrophoresis), P-32 labeling of oligonucleotides, protein extraction, plasmid preparation and insert purification. Culture various mammalian cell lines. Organize and maintain data in support of project objectives.

Mba, International Business

Activities and Societies: Delta Mu Delta - Honor SocietyGPA - 4.0/4.0

B.S., Biological Sciences (Concentration In Biotechnology)

Cum Laude