Spearhead the management of 100+ product offerings with 12 unique categories, and 50 brands Provide strategic direction, market pricing, distribution strategy, margins, and inventory to run successful product launches Monitor and analyze competitor activities utilizing market research, trend forecasting, and industry-specific searches Maintain knowledge of Encompass product portfolio and mission statement of core products Accountable for return-on-investment (ROI) analysis, cost-of-goods-sold (COGS) analysis, pricing strategies, margin strategies, project budgets, and procurement of capital and R&D materialsOrchestrate all aspects of product launches annually, and facilitate the product development processes from conception to launch utilizing Encompass Phase Gate and NPD Develop strategic and creative content for promotional materials working with marketing department for layout phases Facilitate sales meetings and initiate on-site trade show support to carry out profitable events Provide documentation for product announcements, pricing, and training materials Facilitate and coordinate milestones with functional department managers across the organization from engineering to marketing, planning, manufacturing, sales, & customer service

Managed the facilities and office services teams consisting of 300+ employees for Talbots National Customer Sales and Support Center Responsible for setting facilities and office services strategy and budget targets for $138M direct sales facilitiesSupervised various departments including building maintenance, cleaning services, and building security for 160 core associates and 150 seasonal temporary employeesResponsible for all vendor contract negotiations for internal and external vendors, processed all invoices and AP accounts, and coordinated all special eventsFacilitated purchasing procedures for supplies, IT equipment, and Avenue C-a small self-checkout micro-market that offered fresh products in retail space Developed a streamlined plan to cut costs, resulting in savings in the annual budget by 50% Worked with multiple corporate facilities to negotiate a contract with Xerox for corporate contract vs. individual corporate contracts resulting in cost savings on equipment

Attending networking eventsResearching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

Oversaw multi-million-dollar business unit for leading pet products designer and manufacture for brands; PetSafe® and Guardian®Trained 25+ sales representatives nationwide, built client relationships, led marketing and sales presentations, tradeshow operations, corporate events, and product development collaborationsDeveloped pet product portfolios through concept, feasibility, production, market, and end consumer/product life cycle analysisNew pricing initiatives lead to the introduction of a new $2M product launch in 2013 and increased distribution by 10%Collaborated with sales and marketing to develop results-driven sales and promotional events annually, utilizing novel media promotions with social media and blogging communities Built corporate relationships with national clients including Wal-Mart, Target, Amazon, Lowe’s, PetSmart, and Petco, while expanding reach into Europe, Australia, Canada, and AsiaAwarded “Most Innovated Product” for Pet Access Smart System Innovation Fair 2013

Supervised brand portfolio for Invisible Fence Brand®, including brand strategy, customer relationship management, marketing planning, and executionServed as a media spokesperson for the brand, growing consumer understanding of key benefits and product advantagesLiaised between dealer franchises and corporate ensuring brand standards were met and client needs to be fulfilled

Essential member of Strategic Business Unit charged with setting and meeting annual marketing goals. Oversaw deliverable development and delivery, including product specific packaging, web material, sales collateral and point-of-purchase communications. Maintained product documentation, while coordinating collateral needs for trade shows. www.invisiblefence.com

Managed multi-million dollar business lines, creating product category programs, merchandising/visual category plans, marketing, advertising and sales plans. Oversaw inventory and Open-to-Buy liability. Trained and developed buying and merchandising associates. Promoted from Assistant Buyer to Senior Associate Buyer to leadership position.

Oversaw several departments, including Juniors, Estee Lauder and Women’s and Men’s Fragrances.