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Lorietta Bahr Email & Phone Number

Sustainability Advisor | Healthy Hospo NZ Founder | Environment and Wellbeing Advocate | Educator | Photographer at Lion

Location: Auckland, New Zealand 11 work roles 5 schools

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✓ Verified July 2026 3 data sources Profile completeness 86%

Current company

Lion

Role

Sustainability Advisor | Healthy Hospo NZ Founder | Environment and Wellbeing Advocate | Educator | Photographer

Location

Auckland, New Zealand

Company size

3903 employees

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Lorietta Bahr is listed as Sustainability Advisor | Healthy Hospo NZ Founder | Environment and Wellbeing Advocate | Educator | Photographer at Lion, a with 3903 employees, based in Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Lorietta Bahr.

Lorietta Bahr previously worked as Sustainability Advisor NZ at Lion and National Wine Ambassador at Lion. Lorietta Bahr holds Wset Level 4 Diploma, Wine from Wine & Spirit Education Trust.

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Lion

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About Lorietta Bahr

While studying in high school, I was introduced to the creative, fast-paced hospitality industry. This led me down a vibrant career path; working in some of New Zealand’s top bars and restaurants, managing teams, competing in national bar competitions, representing New Zealand beverage brands in South East Asia, and travelling around the world with work. An interest in expanding my knowledge of the beverage industry led to a decision to study wine through the Wine and Spirit Education Trust and then later finding a role at Lion New Zealand in the role of National Wine Ambassador. In this role, I was responsible for the creation and execution of wine education for hospitality staff around New Zealand. While in my wine role, a desire to learn and increase business understanding led me to request increased responsibilities and take on Assistant Brand Management duties for Lanson Champagne.Shifting from hospitality to corporate work was an eye-opening experience. For the first time in my life I experienced what it was like to work within a business that pro-actively supported well-being. At the same time, I began to realise the systems and culture within hospitality were extremely damaging for mental and physical health. This realisation guided the creation of a proposal to Lion’s director, asking for funding to build and roll-out an initiative addressing well-being in hospitality. 5 years later, Healthy Hospo is now delivering workshops nationwide, and reaching 1000+ hospitality staff. This year, our team will be announcing an official partnership with national industry body, Hospitality New Zealand at their conference in July 2024.Healthy Hospo grabbed the attention of Lion’s Sustainability and External Relations Team, and became part of the Australasian Sustainability Strategy. That, coupled with my deep love for nature, a sense of loss over the state of our climate, an exposure to regenerative farming practices in the wine industry, and a desire to pursue a career path that would genuinely make a difference - led me to apply and successfully transition into a role as Lion New Zealand’s Sustainability Advisor in December 2021.

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Lion

Sustainability Advisor | Healthy Hospo NZ Founder | Environment and Wellbeing Advocate | Educator | Photographer

australia

Website

lionco.com

Employees

3903

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11 roles

Lorietta Bahr work experience

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Sustainability Advisor Nz

Current

Lion

Auckland, New Zealand

Dec 2021 - Present

National Wine Ambassador

Lion

⋅ Create and execute wine education platforms. Deliver presentations nationwide (1000+ annually pre-covid) aimed at building trade knowledge, with the end goal of increasing wine value sales of customers who participate.⋅ Provide wine expertise & consults for hospitality businesses to create profitable & balanced wine list that align customer needs, market trends and business priorities.⋅ Organising and delivering outward facing consumer events such as wine shows.⋅ Providing internal capability for Lion Sales and Marketing teams to empower them with tools to better sell wine.⋅ Represent company wine brands & create advocacy at consumer and customer events. Wine trade shows, consumer dinners, incentive trips.⋅ Build MYAGI, a brand new Lion online training app designed to provide impactful category education, maximise learning experience by delivering content in bite-sized pieces. In charge of managing learning structure, writing lessons, filming content & driving programmes through the business.⋅ 2018-2021 Healthy Hospo Lead: Project aimed at providing our hospitality industry with health & well-being resources to encourage longevity and sustainability in our on premise customers. Event and programme co-ordinator, non-profit business development, and in charge of partnering other key hospitality industry bodies. Programme has grown to now feature on Australia’s long term sustainability SOAP.⋅ 2021 Lanson Assistant Brand Manager: Picked up Lanson brand as a development opportunity. Responsibilities have included 2021 brand plan, shipment orders, ensuring forecasting accuracy with supply team, price rise, commercial profitability report and recommendations, brand growth activations, monthly stakeholder communication.

Apr 2017 - Dec 2021

Bar Manager

Bedford Soda & Liquor Bar

Auckland, New Zealand

⋅ Manage a bar team of 6. ⋅ Implementing and delivering staff training & education programmes to provide best-in-class beverages & service.⋅ Writing beverage programmes. Creating and executing seasonal wine/cocktail lists that play to market, with quality and profitability for business as a key focuses. Responsible for costings, pricing and meeting the consumer within all contracted guidelines.⋅ Communicate effectively and build positive relationships with suppliers and other business stakeholders.⋅ Achieve quarterly financial targets of wage cost, cost of goods and bar profitability.⋅ Organise and run off-site large scale events.⋅ Achievements during employment: World Class NZ Top 5 National finals 2015 & 2016, Bacardi Legacy Top 3 National final 2014, Beefeater Mixed London National finalist 2015, featured in the Australian Bartender Magazine 2016, and finalist for the Lewisham Awards Outstanding Bartender 2016.

Jan 2016 - Apr 2017

Brand Ambassador

Shott Beverages Limited

Auckland, New Zealand

⋅ Develop cocktail & non alcoholic beverages for consumer marketing material of SHOTT brand.⋅ Travel, represent, brand and run training on products in international markets at trade and consumer events. Indonesia and Malaysia.⋅ Judge monthly national cocktail competition and drive advocacy for brands within on premise venues in New Zealand.

Jan 2016 - Apr 2017

Bar Manager

Matterhorn

Auckland, New Zealand

Feb 2015 - Jan 2016