Lori Mccormack Email & Phone Number

Sanford, Maine

Syntryx Marketing aims to help the small to mid-sized business expand their marketing reach through digital advertising, content creation, curation and promotion, social media marketing, and education, With the ever changing landscape of the Marketing world, especially now in this flourishing digital era, let us see how we can help you!

B2B Business Development in the form of lead generation and primarily appointment setting. Some Skills Used:- Use of strong selling and influencing skills to set up qualified appointments.- Consistent use of sales approach and techniques based on product or service solutions.- Log, track and maintains customer contact and contact records.- Must be able to interact and communicate with individuals at all levels of the organization.- Strong in-person, phone and written… Show more B2B Business Development in the form of lead generation and primarily appointment setting. Some Skills Used:- Use of strong selling and influencing skills to set up qualified appointments.- Consistent use of sales approach and techniques based on product or service solutions.- Log, track and maintains customer contact and contact records.- Must be able to interact and communicate with individuals at all levels of the organization.- Strong in-person, phone and written customer communication skills.- Understanding of workflow systems and their application to customer business process improvement.- Ability to make formal and informal presentation to staff and clients.- Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.- Strong PC skills, including use of standard MS Office applications, database and CRM systems. Show less

Portsmouth, New Hampshire

Actively engaged in deploying and implementing marketing programs in line with the overall Marketing Strategy. I am efficient at developing effective, integrated marketing communications programs to drive demand and build brand awareness.I work closely with other marketing team members, inside sales reps, executives and vendors to develop and execute the strategy, theme, messaging, content, tracking and reporting for integrated marketing programs.Responsibilities Include:- Plan… Show more Actively engaged in deploying and implementing marketing programs in line with the overall Marketing Strategy. I am efficient at developing effective, integrated marketing communications programs to drive demand and build brand awareness.I work closely with other marketing team members, inside sales reps, executives and vendors to develop and execute the strategy, theme, messaging, content, tracking and reporting for integrated marketing programs.Responsibilities Include:- Plan, develop and implement integrated marketing programs to cost-effectively generate qualified leads to meet marketing goals and objectives. - Draft high impact, persuasive copy for program materials. - Establish program objectives and measurements, and ensure objectives are achieved.- Maintain knowledge of the market conditions and emerging marketing trends. Establish, measure, track and manage all campaigns, responses and pipeline influence to optimize lead generation results with high quality standards of program execution. - Work closely with Sales to garner feedback and evolve marketing programs to ensure alignment. - Communicate information regarding upcoming programs and program results to internal and external audiences. - Ensure leads generated by programs are properly assigned and continuously nurtured. Show less

Business to business outbound lead generation and appointment setting for technology companies. This position is responsible for proactive outbound prospecting and lead management. In this role I generate appointments or leads by means of proactive outbound prospecting and lead activity management in an effort to qualify and market our solutions to potential customers. Some Skills Used:- Use of strong selling and influencing skills to set up qualified appointments.- Consistent… Show more Business to business outbound lead generation and appointment setting for technology companies. This position is responsible for proactive outbound prospecting and lead management. In this role I generate appointments or leads by means of proactive outbound prospecting and lead activity management in an effort to qualify and market our solutions to potential customers. Some Skills Used:- Use of strong selling and influencing skills to set up qualified appointments.- Consistent use of sales approach and techniques based on product or service solutions.- Log, track and maintains customer contact and contact records.- Must be able to interact and communicate with individuals at all levels of the organization.- Strong in-person, phone and written customer communication skills.- Understanding of workflow systems and their application to customer business process improvement.- Ability to make formal and informal presentation to staff and clients.- Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.- Strong PC skills, including use of standard MS Office applications, database and CRM systems. Show less

Rochester Nh

As the Digital and Social Media Marketing Specialist at eCoast I am responsible for development and execution of digital marketing initiatives for eCoast as well as our clients that deliver against individual brand and business objectives. I specialize in managing accounts, building community, and driving traffic, audience, and brand visibility across a broad range of digital and social media platforms including Email Campaigns, Social Media and PPC Platforms. Some Key Areas of… Show more As the Digital and Social Media Marketing Specialist at eCoast I am responsible for development and execution of digital marketing initiatives for eCoast as well as our clients that deliver against individual brand and business objectives. I specialize in managing accounts, building community, and driving traffic, audience, and brand visibility across a broad range of digital and social media platforms including Email Campaigns, Social Media and PPC Platforms. Some Key Areas of Responsibility: Social Media, SEO, Email, and PPC• All aspects of Social Media Marketing campaigns internally and for clients, including Facebook, LinkedIn, Twitter, & Google+. Content curation and generating original content for all social media efforts • Support and execute SEO strategies by understanding & researching keyword priorities• Provide analysis and recommendations as programs evolve• Monitor and evaluate social media results on a daily basis• Communication with team and management on project development, timelines, and results• Keep pace with social media and internet marketing trends and developments• Monitor web analytics tools. Provide insight and analysis on trends as well as report on findings• The successful creation, development, management, optimization, and reporting of all Google AdWords PPC campaigns for our clients.• Develop strategy and manage operations of all email marketing and manage the email campaign process end-to-end, (planning, targeting, segmentation, set-up, testing, execution, reporting and optimization)• Day-to-day management of search marketing campaigns, troubleshoot and help resolve issues• Performance reporting with insights and optimization recommendations• Communicate regularly with clients on campaign performance and deliverables• Provide bid, keyword, and ad management/optimization on a regular basis• Write ad copy and perform copy testing and keyword analysis-continually monitoring, revising, and optimizing ad text as necessary Show less

Rochester Nh

My previous position within this company entailed channel marketing and B2B demand generation for a large number of technology companies nationwide. Having worked with many different types of technology I have a track record of proven success in the area of lead generation/appointment setting. I have specialized in day to day operations of lead generation campaigns in all aspects of telecommunications. These campaigns have been centered around everything from telecom networking and switches… Show more My previous position within this company entailed channel marketing and B2B demand generation for a large number of technology companies nationwide. Having worked with many different types of technology I have a track record of proven success in the area of lead generation/appointment setting. I have specialized in day to day operations of lead generation campaigns in all aspects of telecommunications. These campaigns have been centered around everything from telecom networking and switches to IP Phone systems, software, and telecom hardware solutions. I have over 4 years of extensive background, and experience uncovering opportunities for data storage, server technology, IT network infrastructure (including network security), E.M.R. (Electronic Medical Records), and mobile bar-coding/printing solutions.I also was tasked with mentoring new hires and supporting the ongoing learning and development of my small team. Some tasks included time management, campaign assignment, incentive development, mentoring, and the development of innovative ideas to motivate those on my team. Show less

Rochester Nh

Founder and Executive Director of small Resource Referral and Resource Advocacy non-profit in Rochester NH. Organization also specialized in helping unemployed individuals overcome barriers to employment with resume assistance, cover letter workshops, and life skills assessments. A.B.R.A. specialized in connecting individuals and families with the right resources to meet their current needs. In this position I was fully responsible for program delivery, organizational reporting, operations… Show more Founder and Executive Director of small Resource Referral and Resource Advocacy non-profit in Rochester NH. Organization also specialized in helping unemployed individuals overcome barriers to employment with resume assistance, cover letter workshops, and life skills assessments. A.B.R.A. specialized in connecting individuals and families with the right resources to meet their current needs. In this position I was fully responsible for program delivery, organizational reporting, operations management, and community outreach. I arranged the coordination of all fundraising activities, created and implemented marketing strategies/plans to ensure their success, and managed relationships with volunteers. The position also required managing grant research and grant writing for funding applications. Non-Profit closed in 2009 due to economic downturn and lack of funding. Show less

Associate Of Science (A.S.), Business, Management, Marketing, And Related Support Services, 3.7

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services, 3.7

Working towards attaining my Bachelors in Business with a strong focus on Marketing and Client Relations.