Responsible for driving growth in patient volume for all brands within the Unifeye Vision Partners (UVP) portfolio of ophthalmic surgery centers by developing and implementing strategic marketing efforts within the California region.• Assemble, direct and manage the Outreach and Marketing team within the region, including hiring, onboarding, coaching, mentoring, and performance management of direct reports.• Develop strategic marketing plans targeted at growing the UVP brands including print and digital advertising, collateral material, paid search, SEO, social media, website content, reputation management, direct mail and radio.• Maintain dynamic metrics and measurements to quantify results of events, activities, and campaigns – adjusting where necessary to maximize return on spend.• Oversee public relations’ initiatives that effectively position UVP surgeons within the region as leaders and leading experts in ophthalmology services and other modalities.• Oversee development of special events with the referring physician community and community- based programs which seek to build and grow the reputation and referral base for UVP brands/practice(s).

Responsible for direct selling to key accounts in Hawaii, California, Nevada, Arizona and New Mexico as well as managing and training 15 direct reports who provided ophthalmic lab services, digital lenses and business solutions to eye care professionals. Developed and implemented strategic marketing programs for individual doctor practices and private equity groups.• Exceeded Regional Growth Quotas, 2017, 2018, 2019, 2020• #3 of 11 Regional Managers, 2017• #2 of 11 Regional Managers, 2018• #1 of 11 Regional Managers, 2019

Launched the VSP Global Premier Program and the Unity portfolio brand of digital lenses in the Hawaii and California markets. Created exclusive patient marketing campaigns, social media content and methodologies to market business more effectively to optometrists, ophthalmologists, optometry, optical managers and in the physician office market. Responsible for special event planning and community network events.• Brand Sales Consultant of the Year, 2013• Unity Brand National Winner, 2014• West Zone Region and Team Achievement Awards, 2015• Brand Manager of the Year, 2015

Directed all aspects of Main Street Tehachapi, a non-profit economic development organization funded by the California Redevelopment Agency and revenue from major City events including the Winter Starlight Ball, Farmer’s Market, Chili Cook Off, Valentine’s Wine Walk, Summer Wine Walk and Oktoberfest. • Directed Main Street’s four volunteer-based committees: Economic Restructuring, Promotions, Design and Organization.• Managed all media relations, press releases and marketing & advertising initiatives. • Coordinated activities with City Hall, corporate sponsors and other non-profit organizations. • Enhanced economic vitality with new and existing businesses. • Increased revenue for all major city events.

Western Regional Sales and Marketing Manager Apr '08 to Jun '10Responsible for managing eight direct reports who sold anti-reflective (AR) coatings to eye care professionals in the physician and Integrated Delivery Network (IDN) markets. Developed marketing strategies and presentations to promote and build upon new and existing brands. • President’s Club 2009, 2010VP Sales and Marketing / Partner Jun '01 to Mar '08 (Clearsight Coatings Laboratories, acquired by Essilor)Responsible for establishing lab quality standards and developing all sales and marketing initiatives for anti-reflective (AR) coating brands. Created and successfully positioned new proprietary brand of AR coating Claris in the optical marketplace.

Responsible for all sales, marketing and operations for start-up anti-reflective coating lab in Los Angeles. Created and implemented all marketing programs and collateral to educate physicians and opticians, optical managers, ophthalmologists and optometrists on the unique benefits of anti-reflective coatings.• Grew business from $1mm to $10mm

Responsible for selling luxury eyewear brands to high end retailers, optometrists, ophthalmologists and optical managers in the Southern California eyecare market.• Exceeded Sales Quota, 1985, 1986, 1987, 1988, 1989• Rep of the Year, 1987, 1988, 1989• Cartier Watch Winner, 1985• Paris Trip Winner, 1986• # 1 of 30 reps, 1986• # 1 of 32 reps, 1989