Lori Mckenzie Email & Phone Number

United States

United States

Southern California

• Responsible for driving growth in patient volume for all brands within the Unifeye Vision Partners (UVP) portfolio of ophthalmic surgery centers by developing and implementing strategic marketing efforts within the.
• Assemble, direct and manage the Outreach and Marketing team within the region, including hiring, onboarding, coaching, mentoring, and performance management of direct reports.
• Develop strategic marketing plans targeted at growing the UVP brands including print and digital advertising, collateral material, paid search, SEO, social media, website content, reputation management, direct mail and.
• Maintain dynamic metrics and measurements to quantify results of events, activities, and campaigns – adjusting where necessary to maximize return on spend.
• Oversee public relations’ initiatives that effectively position UVP surgeons within the region as leaders and leading experts in ophthalmology services and other modalities.
• Oversee development of special events with the referring physician community and community- based programs which seek to build and grow the reputation and referral base for UVP brands/practice(s).

• Responsible for direct selling to key accounts in Hawaii, California, Nevada, Arizona and New Mexico as well as managing and training 15 direct reports who provided ophthalmic lab services, digital lenses and business.
• Exceeded Regional Growth Quotas, 2017, 2018, 2019, 2020
• #3 of 11 Regional Managers, 2017
• #2 of 11 Regional Managers, 2018
• #1 of 11 Regional Managers, 2019

• Launched the VSP Global Premier Program and the Unity portfolio brand of digital lenses in the Hawaii and California markets. Created exclusive patient marketing campaigns, social media content and methodologies to.
• Brand Sales Consultant of the Year, 2013
• Unity Brand National Winner, 2014
• West Zone Region and Team Achievement Awards, 2015
• Brand Manager of the Year, 2015

• Directed all aspects of Main Street Tehachapi, a non-profit economic development organization funded by the California Redevelopment Agency and revenue from major City events including the Winter Starlight Ball.
• Directed Main Street’s four volunteer-based committees: Economic Restructuring, Promotions, Design and Organization.
• Managed all media relations, press releases and marketing & advertising initiatives.
• Coordinated activities with City Hall, corporate sponsors and other non-profit organizations.
• Enhanced economic vitality with new and existing businesses.
• Increased revenue for all major city events.

Greater Los Angeles Area

• Western Regional Sales and Marketing Manager Apr '08 to Jun '10Responsible for managing eight direct reports who sold anti-reflective (AR) coatings to eye care professionals in the physician and Integrated Delivery.
• President’s Club 2009, 2010VP Sales and Marketing / Partner Jun '01 to Mar '08 (Clearsight Coatings Laboratories, acquired by Essilor)Responsible for establishing lab quality standards and developing all sales and.

• Responsible for all sales, marketing and operations for start-up anti-reflective coating lab in Los Angeles. Created and implemented all marketing programs and collateral to educate physicians and opticians, optical.
• Grew business from $1mm to $10mm

• Responsible for selling luxury eyewear brands to high end retailers, optometrists, ophthalmologists and optical managers in the Southern California eyecare market.
• Exceeded Sales Quota, 1985, 1986, 1987, 1988, 1989
• Rep of the Year, 1987, 1988, 1989
• Cartier Watch Winner, 1985
• Paris Trip Winner, 1986
• # 1 of 30 reps, 1986