Lori Mikuls Email & Phone Number

San Francisco, CA, US

Sponsorship development for local and national brands for San Francisco community events throughout the year including the North Beach Festival, Outer Sunset Farmer's Market, Dia de Los Muertos and more.

Palo Alto, CA, US

Focus on the Mountain View Voice Online, Redwood City Pulse and all online publications serving the Mid-Peninsula. Sales and media trades for large-scale, public events - Palo Alto Arts Festival, Mountain View Art & Wine Festival, Half Moon Bay Art & Pumpkin Festival and more.

Staines-Upon-Thames, Surrey, GB

Strategic Account Mgt 70%| Sponsorship Strategy 20%| Reporting 10%Sold and managed Global Diamond, Platinum and Gold sponsors for VMware Explore globally. Top clients included Google Cloud, NVIDIA, Microsoft, VMware, Dell, Intel, AWS and more. Worked directly with partners and executives including relationship development and strategic marketing support.

San Francisco, California, US

• Agency Alignment & Liaison 50% | Stakeholder Communication 20% | Virtual Broadcast Production 30%
• Aligned and nurtured agency relationships, representing Salesforce’s broadcast team on Tier 1, Tier 2 and Tier 3 content including Main Stage content and live-to-tape onsite studio content
• Partnered with multiple content marketing stakeholders to ensure the ultimate success of virtual rehearsals, remote recordings, and onsite live-to-tape recordings in the Salesforce broadcast production studio
• Acting agency liaison onsite to ensure agency workflow and workstream, integration, and communication
• Onsite speaker management including Covid testing protocols, timing management, content editing, and general VIP treatment
• Pivoted daily to ensure the best alignment with multiple teams and workflows requiring extreme flexibility

London, England, GB

• Prospecting/Data Management 50% | Account Mgt 20% | Sponsorship Strategy 10% | Reporting 20%
• Introduced global technology event sponsorships to Fortune 500 global companies. Live event series included workshops in China, Taiwan, Spain, Switzerland, UK, India and USA
• Developed data and list management strategy for the sales team
• Negotiated with C-Level executives, securing deals ranging from $25,000 - $200,000+
• Created sponsorship strategy and prospectus for all global events with keen attention to detail, delivering creative opportunities and ROI for clients
• Partnered with marketing team, operations team, PR team, vendors and committee teams ensuring ROI for all sponsors

London, England, GB

• Prospecting & Data Management 60% | Account Mgmt 10% | Sponsorship Strategy 10% | Reporting 10% | Collaboration 10%
• Presented and sold technology live event sponsorships to emerging technology companies nationwide for 1st time launch events within the Cloud & Enterprise Portfolio including Cloud Security Summit, Software Defined.
• Developed sponsorship strategy and prospectus to provide sponsors with best ROI and maximum revenue for event team
• Developed data and list management process for launch events
• Reported all sales via CRM Salesforce and weekly sales meetings
• Partnered with marketing team, operations team, PR team, vendors and committee teams to ensuring proper ROI for all sponsors

• Project Management 40% | Prospecting 20% | Collaboration 20% | Contract Creation 20%
• Supervised and developed creative concepts for a unique offering of large-scale 3D & 2D chalk pastel installations, working with top clients: Pacific Gas & Electric, Google and Jelly Belly
• Presented to corporations and event marketing agencies, highlighting unique creative offering landing a $150,000 project with PG&E, $50,000 project with Jelly Belly and multiple projects with Google
• Activated and amplified client campaigns through pavement art, resulting in over 1.2M Impressions
• Created service agreements for clients resulting in over $300,000 in deals as well as artist contracts to guarantee proper payments

San Francisco, CA, US

• Prospecting & Data Management 60% | Account Management 20% | Collaboration 10% | Reporting 10%
• Proposed digital media ad campaigns into sports, media, entertainment and technology categories for Instructables.com (Nike, Adobe, Intel, Microsoft, HP's Sprout, Nike, MINI, Airbnb, Whole Foods as well as agencies.
• Led $900,000 digital media campaign for Intel, promoting Internet of Things (IoT) strategy for the Maker Community
• Consulted with in-house Maker design team on Pier 9, providing Intel with custom projects for top engagement on Instructables.com
• Reported all sales activity into CRM Salesforce.com and represented results at weekly meetings

New York, NY, US

• Prospecting & Pitching 60% | Account Management 20% | Collaboration 10% | Reporting 10%
• Pitched local, regional and national advertisers and sponsors in all categories
• Identified additional revenue streams through account management, resulting in 50% increase in revenue
• Collaborated with market research team and strategically planned and utilized streaming radio, mobile media, text clubs, E- newsletters and event marketing platforms to provide top quality campaign to client

Emeryville, CA, US

• Prospect & Data Management 50% | Event Production 30% | Collaboration 10% | Reporting 10%
• Prospected event and conference opportunities with prospective clients as well as existing clients
• Produced events, managing overall budget including F&B, Venue, Production, Creative and AV
• Collaborated on the RFP process, pitching Genentech, SunPower, Google Enterprise and more.

Dallas, Texas, US

• Prospecting 30% | Event Production 30% | Sponsorship 20% | Budget Management 20%
• Prospected corporate clients while growing existing clients and accounts
• Produced user conferences, incentive programs and road shows including Red Hat Summit and NetSuite World
• Managed 2 sponsorship sales reps and sponsorship program for Red Hat Summit
• Managed multi-million-dollar budgets including F&B, Venue, Production, Creative and AV, Post Analysis, ROI

San Francisco, CA, US

• Prospecting 60% |Sponsorship 10% | Digital Advertising 20% | Reporting 5% | Collaboration 5%
• Presented WIRED Magazine's print, digital and live event sponsorship nationally, selling direct and into ad agencies resulting in an increase 0f 80% new business
• Managed sponsorship budget for WIRED's Next Fest '07 event while also accountable for development of overall strategy and generation of sales materials
• Generated weekly reports for Executive Director of Next Fest and Publisher of WIRED Media
• Collaborated with over 20 WIRED global print sales reps to define account ownership

• Prospecting 50% | Account Management 20% | Reporting 20% | Collaboration 10%
• Sold B2B event sponsorships to marketing departments, exceeding revenue goals by over 25% for named accounts including Sun, Cisco, HP, Intel, Adobe, VeriSign, Symantec, Apple, Oracle in a $1.6 million territory. Worked.
• Managed account relationships with established customers, upgraded business by 25% and closed new business. Determined client marketing goals to conduct strategic face to face meetings and written proposals
• Reported and filed call reports within Salesforce to ensure executives had all updated information

Ba, English Literature

Principles Of Marketing, Principles Of Marketing