Lori Pattison Email & Phone Number

Kitchener, ON, CA

Waterloo, Ontario, Canada

Kitchener, Canada Area

Toronto, Canada Area

• Created and developed new strategies to enhance the 17 client conferences per fiscal year located in Canada and the U.S. working with different senior leaders across the different lines of businesses.
• Managed conference budgets ranging from $40,000- $1 million while implementing cost cutting measures to ensure we stay within our specified marketing budget.
• Coordinated event logistics for our 2 largest programs while ensuring all other event components are successfully executed by team members.
• Set goals and objectives for each line of business’ marketing strategy by developing event plans and timelines, assigning accountabilities, managing deliverables and evaluating results post conference.
• Worked collaboratively with marketing managers to assist with the development and implementation of specific brand strategies for our annual marketing plan.
• Communicated and liaised with our internal creative services department to develop conference graphics and marketing materials for each program, adhering to our brand standards.

Toronto, Canada Area

• Coordinated, implemented and managed over 50 events per year ranging from Golf Tournaments, Holiday Parties, Orientation Programs and Internal Managing Directors Conference while making sound decisions and problem.
• Managed budgets ranging from $30,000- $100,000 while maintaining cost cutting measures by optimizing expenses and negotiating multiple supplier contracts.
• Researched suppliers, developed event concepts and cost proposals for new and existing events.
• Negotiated contracts ranging up to $75,000 for a variety of venues (hotels, golf courses and private spaces) and responsible for tracking and processing all event invoices.
• Responsible for updating our online events calendar to ensure accurate content for both our internal and external clients.
• Maintained daily communication with attendees via phone and email; developed marketing tools and client communications including Save the Dates, Invitations and final confirmations.

Niagara-on-the-Lake, Ontario

• Solely planned and executed one of the recreation camp programs: Niagara Kids College Cheerleading Camp with a maximum of 30 participants per week.
• Created a marketing plan that increased participation by 25 percent and developed all marketing materials.
• Reported to the Niagara Kids College Director and presented new innovative ways to enhance the program by conducting a detailed evaluation after each program.
• Recruited, trained and evaluated program staff to ensure the highest level of performance was met.

Welland, Ontario

• Developed event elements for Western Region College Educator Development Program Phase 3 Conference.
• Created Facilitator Information Packages synthesizing information in preparation for the conference.
• Created registration databases and personalized welcome packages to ensure a smooth registration process.
• Performed under pressure, ensuring all deadlines were met leading up to and during the conference.

St. Catharines, Ontario

• Managed 40 student staff standing in for the full time Facility Supervisors and was recognized for my outstanding leadership skills receiving the Employee of the Year award in 2009.
• Actively involved in the recruitment process as I conducted 20 panel interviews with Facility Supervisors for the Recreation Services Attendant roles from 2008-/2010.
• Trained and mentored student staff through the creation and development of new training programs that engage the targeted audience.
• Developed and updated the new employee training manual to stay relevant with the policies and procedures within the facility.
• Coordinated daily operations of a sport, recreation and education facility and delivered quality customer service within the facility to ensure member satisfaction to the Brock University community.
• Planned, coordinated and executed the set up and tear down of facility events including all Brock Badger Varsity home games while maintaining overall supervision of the facility.

Post Graduate Certificate, Meeting And Event Planning

Bachelor’S Degree, Business Communications