At Pine Labs, we're building the world’s future commerce platform with our solutions or platforms: Plural, Qwikcilver, Setu, Mosambee, Fave, Qfix.We enable Consumer Brands, Retailers, Ecommerce platforms, Merchants, Banks to: • acquire & retain customers sustainably • deliver better customer experience• unlock new revenue streams• Adopt payment methods• run personalised loyalty & rewards programmes

Currencycloud, at a valuation of 1 Billion, became Visa Cross-Border Solutions upon acquisition by Visa in 2023.Currencycloud delivers cross-border payment infrastructure solutions & has processed more than $100bn to over 180 countries. Clients include Starling Bank, Revolut, Lunar, Klarna, Aspire.Regulated in the UK, EU, US, Canada & Australia. Singapore has an In-Principle Approval (IPA) for a Major Payment Institution (MPI) licence from the Monetary Authority of Singapore (MAS).

With the CEO, co-founder & founding team, led & won multi-market partnerships with global & regional brands in Asia-Pacific. Key achievements: Agoda (Booking Holdings), Zalora, a global airline and a transport operator.Atome is part of Advance Intelligence Group, an AI-driven company transforming financial services and retail industries. A Series D AI-driven technology company backed by top tier investors such as Softbank Vision Fund 2, Warburg Pincus, Standard Chartered Bank and Singapore-based EDBI.

1st start-up experience @ Singapore’s Block 71 & 77 🚀🌎 First business development hire, part of the pioneer team at ShopBack HQ. My scope evolved from merchant acquisition in the Ecommerce space to establishing group level strategic partnerships in all ShopBack markets.With the founding team, • Established ShopBack as the dominant player in the Loyalty & Cashback space. Overtaking & surpassing the incumbent, Rakuten Group's Ebates • Acquired, managed & established multi-market commercial partnerships with global and regional Ecommerce & Omnichannel merchants• Launched the annual global shopping movement: ShopBack ShopFestThe ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 12 markets. In 2023-2024 the Group expanded its offerings into Germany & New Zealand.

Witnessed first hand the beginnings of SEA's Ecommerce, SuperApp, Fintech & Digital Bank players during these years.Led & drove sales in traditional (offline) and new growth areas in Ecommerce & Omnichannel commerce. Key achievements:• Started a new business line from scratch: Ecommerce. Developing the commercial strategy and establishing key partnerships with marketplaces (Lazada, Shopee, Qoo10, Alibaba, Rakuten) and retailers (Zalora, Adidas)• Established first-time partnerships with Retailers like Wing Tai Retail, FJ Benjamin, Royal Sporting House• Grew regional key partnerships with Resorts World Sentosa, Universal Studios Singapore, Ocean Park Hong Kong, Legoland Malaysia Resort, Puteri Harbour Family Theme Parks.

Drove new business sales by offering UMG's exclusive access to music artists, entertainment content and merchandise.Collaborated with Brands (telcos, banks/FIs, retailers), Singapore Tourism Board (STB) and Singapore Economic Development Board (EDB) to drive growth and sales. Key achievements:• Grammy Awards 2012 with Maybank Visa Infinite Card HNW clients• OCBC Premier Banking for its HNW private clients• Established new distribution sales channels for UM’s Bravado Merchandising with SISTIC, Zalora, Singapore Tourism Board

Led campaigns & events to grow fanbase & sales.Collaborated with consumer & retail brands, media owners, telcos, event organisers and artist management. Key achievements: driving demand & sales for Elton John, Nelly Furtado, Elvis Costello, Alice Cooper, Richard Marx, David Garrett, Laura Fygi, Bond, Trombone Shorty.

NUS Radio Pulze - A member of the founding team. We led the creation & secured funding & resources for the first and only campus radio station in NUS. Endorsed and supported by NUS President Prof Shih Choon Fong. Upon graduation, continued to establish & advise on partnerships with brands, record labels, publishers, artists and the media/press.

MOE Specialist track: Educator-Counsellor, specialising in Secondary/High school education, counselling & career guidance. Voted by students & colleagues as “Most Inspiring Educator”.