Louise Mccarthy Email & Phone Number

New York, New York, US

New York, New York, US

Building a world class Sales Enablement function globally at Triplelift.- Creating the Sales Enablement strategy- Launching the Value selling methodology - Rolling out Mindtickle- Building and running a continuous Sales Training programme across Product training, Tools & Systems and Sales Skills- Building a Sales Onboarding programme - Crafting Sales.

Waterloo, England, GB

Built the sales enablement function for the whole organisation across U.S, EMEA and APAC. - Created an Onboarding programme specifically for AE’s, SDR’s, CSM’s and PDM’s- Onboarded 40 new sales hires in just 6 months- Sales skills training and coaching for IC’s and Managers- Sales Proposition and Product training- Sales Tools, Systems and Process training.

Sunnyvale, CA, US

Supporting the region in a sales training and coaching capacity. Providing consultancy to the EMEA+ LATAM leadership team.

The Sales Enablement & Training consultancy. Our aim is to change mindsets and improve skillsets in sales organisations. We transform sales teams, enabling them to succeed and become the best consultative sellers in their industry.We offer consultancy on sales enablement projects and sales skills training.

Seattle, Washington, US

Part of the Global Sales Enablement, Performance and Coaching Team running Sales Training for the EMEA region.

Stockholm, Stockholm County, SE

- Leading the Training Strategy, Design and Delivery function for all Ad Sales employees in Europe, ensuring sales excellence is achieved.- Working in partnership with the Global and European Leadership teams across all functions offering sales enablement support- Responsible for creating and running all training sessions in Europe educating our sellers on.

New York, NY, US

Short term role leading Client Strategy for the UK business. Developed a new sales narrative aimed at Brand Marketers, Strategy Directors and Comms planners. Created a sales strategy for a set of strategic accounts in the Retail Sector.

Suwon-Si, Gyeonggi-Do, KR

- Focusing on building out our digital marketing capability in Europe by up-skilling teams, training and bridging knowledge gaps across the business, ultimately enabling a best in class 'Digital First' approach to marketing.- Carrying out digital training for all layers of the organisation from the Top Down using a blended approach of e-learning and.

Suwon-Si, Gyeonggi-Do, KR

- Leading digital marketing planning for major product launches and campaigns. Utilising an integrated approach to Paid, Owned and Earned channels including; Digital Media, Social, CRM and Dotcom channels. - Leading our SEO strategy for Europe- Building out and refining our Data driven approach to digital marketing in Europe by leveraging our DMP..

Chicago, Illinois, US

Part of the new digital team at a regional level, leading digital marketing activities across our different market segments within Northern, Central and Eastern Europe. Defining the strategy and helping countries to execute their marketing campaigns and initiatives by leveraging key paid, owned and earned digital channels such as Digital Media, Social, CRM.

Blackfriars, London, GB

Working for the Baking Cooking and Spreading Company (BCS) within the Foods category leading their Global Digital Strategy.- Creating always-on brand equity content for Family brands- Leading global search strategy and overseeing market implementation during an agency transition.

Sunnyvale, CA, US

My responsibilities in this role included:- Product Strategy – developing GTM plans, sales narrative and market presentations for all products including Mobile, Native, Search, Content Marketing and Tumblr- Sales Enablement - creating sales collateral, evangelisation of key products in weekly Sales meetings, product training and support sessions - Agency.

Blackfriars, London, GB

As a Global Brand Manager I was tasked with leading Unilever HPC’s largest brand (€3 billion turnover) into the digital age. Working as part of the Global Equity team for Dirt is Good (also known as Omo, Persil and various other local brand names), I was responsible specifically for developing and implementing DIG’s digital and PR strategies, together with.

New York, US

Led a digital transformation across the business. Created a ‘Digital Day’ training initiative for employees involving industry experts and consumer panels with the aim of showcasing digital platforms and providing insight into current trends using an automotive brand as a case-study. The 'Digital Day' model was then rolled out to all local offices within.

New York, NY, US

Responsible for implementing marketing activity to deliver market share across expansion markets in Europe. The task of changing consumer perceptions around a business that moved from being an ISP to an online publisher was challenging.Target markets included UK, France, Germany, Spain, Italy, Netherlands, and Poland where promoting AOL’s properties and.

London, London, GB

Worked on pan-european accounts across various clients; Visa, Paramount, Xerox and AOL.- Demonstrated leadership in the development of the planning & buying team and its offering, as well as industry tools and systems and new training initiatives.- Effectively pitched to clients, the benefits of utilising digital media as an efficient marketing comms tool..

London, London, GB

Having worked on a range of leading brands including Peugeot and McDonalds I gained a vast amount of experience in; handling large client briefs, planning and buying digital media campaigns and strong project management throughout the campaign lifecycle.- Maintained valuable relationships with clients and account teams, presented planning and reporting.

San Francisco, California, US

Worked as distributor for BSI providing advice and sales of British and European Standards to manufacturers exporting to Europe.- Implemented a successful SEM strategy to increase traffic to our site- Designed and compiled websites for the Chamber such as www.british-europeanstandards.org- Developed an Insight driven approach to marketing that enabled us.