Good writing always comes down to good thinking. So at Avapond we dare to think – to really take the time to get to know your business and brand, understand your problems, and come up with ideas to help you out. We then take those ideas and write them in your tone of voice. Whether that's your content, your internal policies, your app, your letters, or your instruction manuals.What do I do?Well, I write. I train. I consult. Mostly, I help businesses figure out their tone… Show more Good writing always comes down to good thinking. So at Avapond we dare to think – to really take the time to get to know your business and brand, understand your problems, and come up with ideas to help you out. We then take those ideas and write them in your tone of voice. Whether that's your content, your internal policies, your app, your letters, or your instruction manuals.What do I do?Well, I write. I train. I consult. Mostly, I help businesses figure out their tone, personality, purpose and marketing strategy. But I spend a lot of time writing.I'm also the co-founder. So I do all those internal, make-this-company-run things, like sorting out contracts and making sure we listen to our accountants. Show less

I help companies with their brand and marketing. Ghostwriting articles. Creating brochures. Planning out strategies. Writing web pages. Coming up with your brand's tone of voice.So if you need a writer to help you with your content, brand or strategy, let me know.

We’re on a mission to rescue the corporate world from the tyranny of linguistic mediocrity. We fight against the boring, the lazy and the ineffective in language. In its place, we help companies use words that change how people see them, how their people feel, and make and save them money.We do four things: consulting, writing, training and naming.And my job is to:- help brands find their tone of voice- name new products and brands- give people one-on-one feedback on… Show more We’re on a mission to rescue the corporate world from the tyranny of linguistic mediocrity. We fight against the boring, the lazy and the ineffective in language. In its place, we help companies use words that change how people see them, how their people feel, and make and save them money.We do four things: consulting, writing, training and naming.And my job is to:- help brands find their tone of voice- name new products and brands- give people one-on-one feedback on their writing- tease out ideas about what content people should be creating- write anything from bids to poems on the back of shampoo bottles. Show less

In my past, I got a job as a journalist and spent my days hunting for news and my evenings writing my science-fiction novel for my dissertation (which I can't look at now in case it has a typo in it). I didn't bother to sleep.What I did:- I chatted to people about their new exciting technology.- I wrote about the latest news.- I wrote about financial updates and whatnot.- I spent a lot of time learning telecoms jargon.- I spent a lot of time wondering who was really… Show more In my past, I got a job as a journalist and spent my days hunting for news and my evenings writing my science-fiction novel for my dissertation (which I can't look at now in case it has a typo in it). I didn't bother to sleep.What I did:- I chatted to people about their new exciting technology.- I wrote about the latest news.- I wrote about financial updates and whatnot.- I spent a lot of time learning telecoms jargon.- I spent a lot of time wondering who was really interested in submarine cables.- I marvelled at the fact I could tweet from my train and someone the other side of the country could see it. Show less

Some things we do because we can't help ourselves. To the point we'll do them for free.This was one of those things. Obsessed with games and wanting to write reviews, I got involved in the university paper. I started off writing movie reviews before I eventually ended up as the Internet and Gaming Editor. (I apparently got the job because I was the only person to apply who didn't seem to fit the stereotype of a nerdy gamer.)- I wrote a lot about what games I'd been playing… Show more Some things we do because we can't help ourselves. To the point we'll do them for free.This was one of those things. Obsessed with games and wanting to write reviews, I got involved in the university paper. I started off writing movie reviews before I eventually ended up as the Internet and Gaming Editor. (I apparently got the job because I was the only person to apply who didn't seem to fit the stereotype of a nerdy gamer.)- I wrote a lot about what games I'd been playing. (Occasionally a movie.) Usually only the ones that I felt other students should play.- I had to have lots of creative meetings with editors.- I had to think about what we could do to make the paper even better.- I had to control unruly writers below me.- I had to make sure we had enough words every fortnight.- I had to write exactly 100 characters a fortnight for a special feature. Exactly. Including punctuation.- I had to be funny. (It was for a university after-all.) Show less

This feels like so long ago I can hardly remember what I did. I do remember a lecturer telling us someone else in the university needed some help and we'd be paid. So I volunteered. I kept it up for a while, before I said I needed to focus on my studies and I trotted off.I've just realised I could've got extra credits for it. Dang. Ah well.- I made Flash presentations to help the medical students learn.- I did some ActionScript stuff.- I helped with the design of all the… Show more This feels like so long ago I can hardly remember what I did. I do remember a lecturer telling us someone else in the university needed some help and we'd be paid. So I volunteered. I kept it up for a while, before I said I needed to focus on my studies and I trotted off.I've just realised I could've got extra credits for it. Dang. Ah well.- I made Flash presentations to help the medical students learn.- I did some ActionScript stuff.- I helped with the design of all the presentations. Show less