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Laura Johnston is listed as Web Dev | SEO | PPC | Analytics | Inbound | Social | Email at The Buzz Effect, based in High Point, North Carolina, United States. AeroLeads shows phone signal with area code 423, 207 and a matched LinkedIn profile for Laura Johnston.
Laura Johnston previously worked as President at The Buzz Effect and Vice President at New Path Digital. Laura Johnston holds Master Of Science (M.S.), Integrated Marketing Communications from West Virginia University.
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I'm an experienced integrated marketing communication professional with a passion for digital marketing, advertising, and technology development. I've worked in building and executing digital marketing and advertising strategies for both B2B and B2C industries.My professional specialties include marketing strategy, inbound marketing, search engine optimization, paid search advertising, paid social media advertising, analytics and measurement, website development and design, and project management. My skills include proficiency using Google Ads, Google Analytics, HubSpot, SEMRush, Google Marketing Platform, Adobe Creative Suite, Facebook Business Manager, and Wordpress.I'm an avid contributor to community development and improvement. I'm currently serving as YWCA High Point President and Junior League of High Point President-Elect. My passion lies in aiding the development and empowerment of young female leaders in the marketing and advertising industry and community.
Listed skills include Social Media Marketing, Marketing, Social Media, Facebook, and 15 others.
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North Carolina, United States
At The Buzz Effect, we build digital engagements that drive memorable and measurable results by bringing business goals and forward-thinking strategies together with intelligent advertising, personalized marketing, and growth-driven website experiences.
High Point, Nc
Executed marketing and advertising strategies for clients. Successes include:> Increased medical ‘beds filled’ in targeted areas year/year with geofence advertising.> Increased pages/session by 34% year/year with a new website launch.> Decreased cost-per-lead for qualified applicants for graduate and undergraduate programs with integrated marketing and advertising strategies.Built, with a partner, agency structure, brand, culture, and teams from the ground up.> Held a 100% client retention rate of New Path’s first customers.> Increased client roster by 225% over 5-years.Implemented Agency Production operations, from plan approval to execution and optimization.
High Point, Nc
> Restructured & coordinated internal reporting processes to provide analysis to clients.> Developed PPC search & display advertising strategies to ensure client’s goals are met.> Consulted clients on Google Analytics usage, best practices, & troubleshooting.> Managed internal & external social media to execute agency marketing strategies.> Coordinated traffic between ad agencies, clients, & media vendors.
Abingdon, Va
> Constructed multi-department process for the “Life of a Product” from introduction, stocking, & internal content input to customer facing marketing & sales materials.> Produced company’s first eCommerce process around “featured products”; including a rotational schedule for freshness & reporting schedule to analyze successful & unsuccessful features.> Developed & executed company's first successful PPC advertising strategy.> Maintained eCommerce content; to ensure images & copy were current, correct, & error free.> Managed social media channels for B2C website, SpaStation.com.
Greater New York City Area
> Designed & implemented a filing & tracking system of print & web credits for over 25 clients.> Maintained & organized showroom for editor & publicist use.> Assisted publicists with everyday duties including; bank transactions, organizing client files, & helping with photo shoots.> Tracked clothing & accessories samples in the showroom & on-loan to editors. > Performed market research for blogs, cities, & other media.> Assisted with the execution of editor & celebrity gifting.
Bristol, Tn
> Created & managed Facebook account for company.> Answered phone calls regarding travel or lodging & directed them to the correct agent.> Delivered travel packages & tickets to other companies & customers.> Assisted owner with bank deposits, invoicing, & office supply purchases.
Activities and Societies: Phi Mu, Public Relations Student Society, Panhellenic CouncilDeans List, Appalachian State University; Spring.
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Laura Johnston works for The Buzz Effect.
Laura Johnston is listed as Web Dev | SEO | PPC | Analytics | Inbound | Social | Email at The Buzz Effect.
AeroLeads has found 3 phone signal(s) with area code 423, 207 for Laura Johnston at The Buzz Effect.
Laura Johnston is based in High Point, North Carolina, United States while working with The Buzz Effect.
Laura Johnston has worked for The Buzz Effect, New Path Digital, Media Placement Services, Inc., Universal Companies, and Blue Stripe Public Relations.
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Laura Johnston holds Master Of Science (M.S.), Integrated Marketing Communications from West Virginia University.
Laura Johnston is listed with skills including Social Media Marketing, Marketing, Social Media, Facebook, Public Relations, Online Marketing, Advertising, and Social Networking.
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