Head Of Crm
Current
Sep 2024 - Present
AeroLeads people directory · profile
Lisa Regelman Email & Phone Number
Senior Loyalty & CRM Leader | America's Best Loyalty Program Winner | Old Navy, Peet's Coffee, Backcountry, Neiman Marcus Alumnus
at
Hanna Andersson
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Loyalty & CRM Leader | America's Best Loyalty Program Winner | Old Navy, Peet's Coffee, Backcountry, Neiman Marcus Alumnus
Location
San Francisco Bay Area, United States, United States
Company size
Who is Lisa Regelman? Overview
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Quick answer
Lisa Regelman is listed as Senior Loyalty & CRM Leader | America's Best Loyalty Program Winner | Old Navy, Peet's Coffee, Backcountry, Neiman Marcus Alumnus at Hanna Andersson, a company with 432 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Lisa Regelman.
Lisa Regelman previously worked as Head of CRM at Hanna Andersson and Loyalty & CRM Consulting and Advising at Regelman Weingarten Collective. Lisa Regelman holds Mba, Marketing from Cornell University.
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Hanna Andersson
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Profile bio
About Lisa Regelman
Customer-centric and ROI-driven marketing professional with accomplishments in fast-paced Retail and Ecomm environments, Consumer and B2B. Strategic consulting and advising to start-ups and small- to mid-size businesses. Key experience in CRM, Loyalty, Retention Marketing, Mobile & Apps, Email and SMS Marketing, and Product Marketing. Respected for developing innovative, integrated marketing campaigns, leading diverse, cross-functional teams, and a roll-up-your-sleeves, get-it-done attitude.Specialties: Customer Acquisition and Retention, Segmentation, Personalization, Loyalty Marketing, Marketing Communications, Mobile, Direct Response Marketing, Retail and DTC.Looking to network and open to consulting, advisory and full-time opportunities. Email me at regelman@gmail.com.
Current workplace
Lisa Regelman's current company
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Hanna Andersson
10 roles
Lisa Regelman work experience
A career timeline built from the work history available for this profile.
Loyalty & Crm Consulting And Advising
CurrentConsult and advise leaders in Retail, DTC and eCommerce on Loyalty and CRM strategy and execution. Clients include Rustic Bakery, Curated and Ice Cream Jubilee.-Loyalty program strategy and execution-Email strategy and execution-Customer retention-Customer lifecycle marketing-Customer segmentation-Reporting and analytics
May 2022 - Present
Senior Director, Loyalty & Crm
Led CRM strategy for Neiman Marcus and Horchow, managing a team of 12 across Email and SMS reporting to the Chief Digital Officer.
Nov 2023 - May 2024
Head Of Loyalty & Crm
Led strategy, execution and roadmap development for Email, SMS and Loyalty teams for Backcountry, Competitive Cyclist and Steep&Cheap. Managed a team of 8, and reported to the Chief Digital Officer.
May 2022 - Oct 2023
Director, Loyalty & Growth Marketing
Led growth and retention initiatives for Peet's Retail (coffeebar) division. Owned Peetnik Rewards loyalty program and app. Member of the Retail Leadership Team reporting directly to the President.
Jan 2019 - May 2022
Director, Loyalty & Stored Value
Developed and led the marketing strategy and execution of all Loyalty and data-driven marketing initiatives, including the Peet's mobile app and the Peet’s Card stored value program.
May 2017 - Jan 2019
Director, Loyalty And Crm
Owned all loyalty-driving programs, including the World Market Explorer Rewards program, the World Market Credit Card, Gift Card, Mobile Messaging, and Consumer Insights.
Sep 2015 - Apr 2017
Director, Loyalty & Retention Marketing, Crm
Drove customer loyalty and affinity for the brand through the Old Navy credit card-based loyalty program and gift card program. Set and executed against the Old Navy Card strategic plan for customer acquisition and retention, including financial goals, customer engagement strategies, and marketing and field engagement plans.Owned a multi-million dollar.
Jul 2012 - Aug 2015
Senior Marketing Manager, Mobile
Led marketing strategies for Campus Life mobile app. Coordinated large cross-functional teams to bring new offerings to market, communicated value propositions externally, supported products throughout the full software development lifecycle, and created and delivered sales enablement and marketing collateral.
Dec 2009 - Jul 2012
Program Manager, Sirius Xm Early Lifecycle Retention
Drove early lifecycle initiatives to build subscriber loyalty, improve retention, upsell additional services and increase customer lifetime value. Post-merger, leveraged CRM best practices from both companies to deliver cost synergies and improve retention rates.
Jul 2007 - Dec 2009
Team & coworkers
Colleagues at Hanna Andersson
Other employees you can reach at hannaandersson.com. View company contacts for 432 employees →
VA
Viviane Attick
Colleague at Hanna AnderssonDanbury, Connecticut, United States, United States
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UA
Umadevi A
Colleague at Hanna AnderssonHouston, Texas, United States, United States
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MK
Marijane Kinsfather
Colleague at Hanna AnderssonEl Sobrante, California, United States, United States
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NM
Nathaniel Mordetzky
Colleague at Hanna AnderssonLos Angeles, California, United States, United States
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YM
Yaritza Mckeithan-Herndon
Colleague at Hanna AnderssonTampa, Florida, United States, United States
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TC
Taylor Chow
Colleague at Hanna AnderssonDenver, Colorado, United States, United States
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CS
Christine Scruggs
Colleague at Hanna AnderssonPortland, Oregon Metropolitan Area, United States
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KW
Katie Wright
Colleague at Hanna AnderssonVancouver, Washington, United States, United States
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EL
Elizabeth L. Rios, Phr
Colleague at Hanna AnderssonBeaverton, Oregon, United States, United States
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DK
Diane King
Colleague at Hanna AnderssonPortland, Oregon, United States, United States
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Viviane Attick
Colleague at Hanna AnderssonDanbury, Connecticut, United States, United States
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UA
Umadevi A
Colleague at Hanna AnderssonHouston, Texas, United States, United States
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MK
Marijane Kinsfather
Colleague at Hanna AnderssonEl Sobrante, California, United States, United States
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NM
Nathaniel Mordetzky
Colleague at Hanna AnderssonLos Angeles, California, United States, United States
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YM
Yaritza Mckeithan-Herndon
Colleague at Hanna AnderssonTampa, Florida, United States, United States
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TC
Taylor Chow
Colleague at Hanna AnderssonDenver, Colorado, United States, United States
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CS
Christine Scruggs
Colleague at Hanna AnderssonPortland, Oregon Metropolitan Area, United States
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KW
Katie Wright
Colleague at Hanna AnderssonVancouver, Washington, United States, United States
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EL
Elizabeth L. Rios, Phr
Colleague at Hanna AnderssonBeaverton, Oregon, United States, United States
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DK
Diane King
Colleague at Hanna AnderssonPortland, Oregon, United States, United States
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2 education records
Lisa Regelman education
Mba, Marketing
Bs, Marketing
FAQ
Frequently asked questions about Lisa Regelman
Quick answers generated from the profile data available on this page.
What company does Lisa Regelman work for?
Lisa Regelman works for Hanna Andersson.
What is Lisa Regelman's role at Hanna Andersson?
Lisa Regelman is listed as Senior Loyalty & CRM Leader | America's Best Loyalty Program Winner | Old Navy, Peet's Coffee, Backcountry, Neiman Marcus Alumnus at Hanna Andersson.
Where is Lisa Regelman based?
Lisa Regelman is based in San Francisco Bay Area, United States, United States while working with Hanna Andersson.
What companies has Lisa Regelman worked for?
Lisa Regelman has worked for Hanna Andersson, Regelman Weingarten Collective, Neiman Marcus Group, Backcountry, and Peet'S Coffee.
Who are Lisa Regelman's colleagues at Hanna Andersson?
Lisa Regelman's colleagues at Hanna Andersson include Viviane Attick, Umadevi A, Marijane Kinsfather, Nathaniel Mordetzky, and Yaritza Mckeithan-Herndon.
How can I contact Lisa Regelman?
You can use AeroLeads to view verified contact signals for Lisa Regelman at Hanna Andersson, including work email, phone, and LinkedIn data when available.
What schools did Lisa Regelman attend?
Lisa Regelman holds Mba, Marketing from Cornell University.
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