Lisa Regelman Email and Phone Number
Customer-centric and ROI-driven marketing professional with accomplishments in fast-paced Retail and Ecomm environments, Consumer and B2B. Strategic consulting and advising to start-ups and small- to mid-size businesses. Key experience in CRM, Loyalty, Retention Marketing, Mobile & Apps, Email and SMS Marketing, and Product Marketing. Respected for developing innovative, integrated marketing campaigns, leading diverse, cross-functional teams, and a roll-up-your-sleeves, get-it-done attitude.Specialties: Customer Acquisition and Retention, Segmentation, Personalization, Loyalty Marketing, Marketing Communications, Mobile, Direct Response Marketing, Retail and DTC.Looking to network and open to consulting, advisory and full-time opportunities. Email me at regelman@gmail.com.
Hanna Andersson
View- Website:
- hannaandersson.com
- Employees:
- 432
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Head Of CrmHanna Andersson Sep 2024 - PresentSan Francisco Bay Area
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Loyalty & Crm Consulting And AdvisingRegelman Weingarten Collective May 2022 - PresentSan Francisco Bay AreaConsult and advise leaders in Retail, DTC and eCommerce on Loyalty and CRM strategy and execution. Clients include Rustic Bakery, Curated and Ice Cream Jubilee.-Loyalty program strategy and execution-Email strategy and execution-Customer retention-Customer lifecycle marketing-Customer segmentation-Reporting and analytics -
Senior Director, Loyalty & CrmNeiman Marcus Group Nov 2023 - May 2024San Francisco Bay AreaLed CRM strategy for Neiman Marcus and Horchow, managing a team of 12 across Email and SMS reporting to the Chief Digital Officer. -
Head Of Loyalty & CrmBackcountry May 2022 - Oct 2023San Francisco Bay AreaLed strategy, execution and roadmap development for Email, SMS and Loyalty teams for Backcountry, Competitive Cyclist and Steep&Cheap. Managed a team of 8, and reported to the Chief Digital Officer. -
Director, Loyalty & Growth MarketingPeet'S Coffee Jan 2019 - May 2022San Francisco Bay AreaLed growth and retention initiatives for Peet's Retail (coffeebar) division. Owned Peetnik Rewards loyalty program and app. Member of the Retail Leadership Team reporting directly to the President. -
Director, Loyalty & Stored ValuePeet'S Coffee May 2017 - Jan 2019San Francisco Bay AreaDeveloped and led the marketing strategy and execution of all Loyalty and data-driven marketing initiatives, including the Peet's mobile app and the Peet’s Card stored value program.
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Director, Loyalty And CrmCost Plus World Market Sep 2015 - Apr 2017San Francisco Bay AreaOwned all loyalty-driving programs, including the World Market Explorer Rewards program, the World Market Credit Card, Gift Card, Mobile Messaging, and Consumer Insights. -
Director, Loyalty & Retention Marketing, CrmGap Inc./Old Navy Jul 2012 - Aug 2015San Francisco Bay AreaDrove customer loyalty and affinity for the brand through the Old Navy credit card-based loyalty program and gift card program. Set and executed against the Old Navy Card strategic plan for customer acquisition and retention, including financial goals, customer engagement strategies, and marketing and field engagement plans.Owned a multi-million dollar budget and managed a team of 5. -
Senior Marketing Manager, MobileBlackboard Dec 2009 - Jul 2012San Francisco Bay AreaLed marketing strategies for Campus Life mobile app. Coordinated large cross-functional teams to bring new offerings to market, communicated value propositions externally, supported products throughout the full software development lifecycle, and created and delivered sales enablement and marketing collateral. -
Program Manager, Sirius Xm Early Lifecycle RetentionSirius Xm Radio Inc. Jul 2007 - Dec 2009Washington, DcDrove early lifecycle initiatives to build subscriber loyalty, improve retention, upsell additional services and increase customer lifetime value. Post-merger, leveraged CRM best practices from both companies to deliver cost synergies and improve retention rates.
Lisa Regelman Education Details
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Marketing -
Marketing
Frequently Asked Questions about Lisa Regelman
What company does Lisa Regelman work for?
Lisa Regelman works for Hanna Andersson
What is Lisa Regelman's role at the current company?
Lisa Regelman's current role is Senior Loyalty & CRM Leader | America's Best Loyalty Program Winner | Old Navy, Peet's Coffee, Backcountry, Neiman Marcus Alumnus.
What schools did Lisa Regelman attend?
Lisa Regelman attended Cornell University, University Of Virginia.
Who are Lisa Regelman's colleagues?
Lisa Regelman's colleagues are Qiana Barrett, Alicia Gonzalez Morejon, Hannah Mukundi, Leonardo Abreu, Molly Mccabe, Lara Cartwright, Kaitlin Mayhew.
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