Lucas Choi Email & Phone Number

São Paulo, Brazil

Panama

Distribution and Performance Management• Improved visibility of distribution by understanding and reviewing channel approach to avoid issues as price conflict. Organizing the channel by mapping strategic players – 98% sell-out coverage achieved. Sales revenue growth 21.5% , sell-out growth 33.3% • Developed process performance indicators (KPI`s) such as monthly target achievement rates, business performance, forecast indicators and analyze operational level by monitoring abnormal… Show more Distribution and Performance Management• Improved visibility of distribution by understanding and reviewing channel approach to avoid issues as price conflict. Organizing the channel by mapping strategic players – 98% sell-out coverage achieved. Sales revenue growth 21.5% , sell-out growth 33.3% • Developed process performance indicators (KPI`s) such as monthly target achievement rates, business performance, forecast indicators and analyze operational level by monitoring abnormal situations to make fundamental improvements to contribute to business decisions including revenue and profit generation.• Integrated all distributors with a problem to Miami Branch to avoid pricing conflict between branches. Sales rebate decreased 1.5% Award: Global Innovation Best Practice, 2019Market and Retail Analysis• Created market analysis from GFK and import data to give better visibility such as market share by segment for Samsung mobile M/S for region. M/S growth 5.6% • Managed marketing agency (Cheil Worldwide) for management of promotors and retail data• Performed LATAM sellout performance and promotion status report to CEO, especially for Argentina, Paraguay, and Colombia• Performed weekly Weeks of Sales (WOS) and problematic SKU report by analyzing customer sell out by store-level -> dead inventory decreased by 5.6%• Performed SKU and pricing structure optimization. Reduced 23% SKUs and 17% pricing conditionsProcess Management• Created operational policy, and conducted internal training• Supported automatization for PSI distribution data reception - 100% customer in MiamiAward: Global SCM Expert Program, 2018Master Data Management• Executed sell-out-oriented System hierarchy optimization, KAM re-distribution. Forecast accuracy increased by 17.9%, sell-out coverage increased by 19%• Performed customer master duplication removal and re-organization• Executed all customers PSI data cleansing, 30% duplication removal Show less

Panama

Cost and Profit Analysis• Conducted 3-months sales & profit forecasts twice a month to provide better financial visibility to senior management • Performed monthly closing using GFP while monitoring revenue recognition/cost allocation of 150+ profit segments/cost centers for 6 branches (Miami, Panama, Ecuador, Guatemala, Costa Rica, Rep. Dominicana)• Reported revenue/cost variances to improve monthly/annual forecasts accuracy while mitigating potential financial risks• Managed… Show more Cost and Profit Analysis• Conducted 3-months sales & profit forecasts twice a month to provide better financial visibility to senior management • Performed monthly closing using GFP while monitoring revenue recognition/cost allocation of 150+ profit segments/cost centers for 6 branches (Miami, Panama, Ecuador, Guatemala, Costa Rica, Rep. Dominicana)• Reported revenue/cost variances to improve monthly/annual forecasts accuracy while mitigating potential financial risks• Managed bi-monthly/quarterly/yearly Sales Report and Profit & Loss statement• Generated consolidated profit reports by combining sales/manufacturing P&L statements to measure consolidated profitability• Investigated 40+ accounting/financial risk management items by analyzing irregular trends and previous variance analysis• Monitored accumulated profit-to-net sales ratio to comply with Advance Pricing Agreement (APA)• Coordinated inter-company activities between subsidiaries to maintain a proper level of margin and transfer pricing• Monitored O/H such as labor cost, marketing expenses to reduce O/H. Market expense decreased by 0.3%• Monitored the best and worst profit product list and shared with sales team to enhance subsidiary’s profit. Profit increased by 3% Show less

Panama

Demand and Logistic Planning• Planned short- and long-term demand which is around $80M per year to ensure supply from factories to avoid any kind of shortage for Note PC, Commercial Display and Printer for Miami, Central American and Caribbean customers.• Coordinated purchasing, production, and logistic: Air, trucking and maritime from different factories such as Mexico, China, South Korea to customer (under incoterms CIF and CIP), ensuring all products to be shipped on time… Show more Demand and Logistic Planning• Planned short- and long-term demand which is around $80M per year to ensure supply from factories to avoid any kind of shortage for Note PC, Commercial Display and Printer for Miami, Central American and Caribbean customers.• Coordinated purchasing, production, and logistic: Air, trucking and maritime from different factories such as Mexico, China, South Korea to customer (under incoterms CIF and CIP), ensuring all products to be shipped on time • Supported all requirements from customer and sales KAMs such as shipment tracking, bill of lading amendment, shipment diversion, Invoicing, AR/Credit and customs clearance status• Reduced shipment lead times from factory to Miami distribution changing from maritime to trucking (from 14 days to 5 days)• Managed sales and purchase order and SKU using GMP and GIP, ensuring all orders to be created on timeStrategic Planning and Sales Management• Managed display product strategy and pricing for Miami and Panama FTZ, Central America, Ecuador, and Caribbean distribution and retailer. Sales revenue growth of 82.3%• Performed monthly and yearly target plan by customer/SKU, using GFP and monitored its achievement with KAMs• Monitored RRP as market sensing, including competition to set pricing structure, promotion and marketing support• Monitored customer’s inventory and sales to avoid stockout and dead inventory aligned with Samsung KPI (WOS: week of sales) • Executed quarterly customer’s inventory audit to ensure the qty of price protection and sales incentive payment Show less

Panama

• Contacted importers in Central and South America to gather their financial statement• Reported summarized importer’s financial statement to request credit line to HQ• Investigated commerce issue between Korean exporter and Latin importer to define insurance coverage• Managed credit line for Korean companies such as Samsung, LG• Supported to collect debt and account receivable

• Developed multicultural competence by traveling across Europe, North and South America by myself

Gangnam-Gu, Seoul, Korea

• Provided new product’s reviews to Sony online site as consumer’s report

Gwangjin-Gu, Seoul, Korea