Creation of branding and logo design solutions where I focus on small local businesses and startups.Production of wireframes and prototypes for app and web experience solutions for clients.End-to-end web design/development solutions.Marketing Video filming, editing and post production.Image retouching and content creation.

Designing engaging visuals for digital and print materials, including social media graphics, website assets, event posters, flyers, promotional materials, and other digital content including video and motion graphics.Integrating user experience (UX) design principles into digital assets, where applicable, to ensure intuitive and user-friendly interfaces.Collaborating with the Head of Learning & Program Design to develop creative concepts and design solutions that align with our brand identity, messaging, and UX best practices.Staying updated on industry trends and best practices in graphic and UX design to continuously enhance our visual communication and user experience efforts.

Led brand refresh with coherent customer focussed logo design, brand guidelines and marketing materials. Website redesign increased retention rates by 32%.Designed product landing pages with significant improvement to user experience, with compelling visuals which lifted click through rates and conversion rates.Performed usability testing, competitor analysis, stakeholder interviews, persona creation, wireframes, and high fidelity prototypes for proprietary app. This improved the app experience from an average of six actions to a maximum of three actions to complete user tasks.Drove app product launch for clients in Melbourne, Bendigo and Sydney with coherent sub-branding, including logo design, icon design, brand guidelines, product videos and training manuals.Design and tech support for collaboration spaces, installations, workspaces and display suites to fulfil unique content or training requirements for clients.Led delivery of event experiences for workshops, seminars, presentations and exhibitions, surpassing client expectations and specifications.Led research, development and execution of hybrid and virtual event experiences.

Creation, maintenance and distribution of monthly digital newsletter with analytics, informing research and investment directions based on stakeholder interest and click rates.Development of visually effective presentation material, brochures, infographics, posters, websites and icons while ensuring adherence to brand guidelines.Production of artwork, mock-ups, signage, digital and print.Responsible for corporate video production, film, edit and post-production. Developed Technology and design support experience for Customer Experience Centre. This included a cloud content library and development of content templates.