Luciana Franco Email & Phone Number

São Paulo Area, Brazil

- coaching- development and leading of the tailor made behavioral workshops for corporative clients - leaders coaching/mentoring - young executives coaching/mentoring (Y generation)- general management of the company with the partner (finance, marketing and product development)Some results obtained with the behavioral workshops:ZF DO BRASIL - creation of a Customer Service Manual made by the team INTERNATIONAL CONSULTING COMPANY (front deskers) – sistemic vision, proactivity, accountability, interdeparmental empathy.TOUR HOUSE (operational team)- design and process upgrading, check lists creation, standardization and sistemic vision. TOUR HOUSE (leaders) – team monitoring, shared leadership. STARWOOD HOTELS – time management, sistemic vision, team building. TRISTAR – cultural change, sharing ideas, cost reduction, interdepartamental integration, processes improvement. TOP SERVICE – sistemic vision improvement, responsabilização and team integration.

São Paulo Area, Brazil

TBM Latin America is a branch of the TBM Consulting Group (North Carolina, US), American Corporation operating in the consulting field, with offices in Brazil, Mexico, United States, India, UK, France, and China. Among the main Brazilian clients are: Bunge, Fosfértil, Bimbo, O Boticário, VW, BHP Billiton (Africa) Alcan, Mercedes Benz, Delphi (Brasil e México), Mc Cain Foods (Argentina e África do Sul), Avon, Siemens, Filtros Mann, Assa Abloy, Billiton Africa and others. Responsibilities: work directly with the Managing Director of Latin America Unit; CRM for all the Latin American and some African market (starting with the proposals preparation); Marketing Planning and budget control for Latin American activities: Direct Mailing, Public Relations Supervision, Marketing reports, promotional material production and events coordination in Brazil and Mexico. I am responsible also for the schedule coordination of the Brazilian consultants. I report myself directly for the Managing Director and the Headquarter in USA as a responsible for the Latin American Office.

Tourism agency specialized in business projects: incentive travel, promotions rewards, special itineraries for VIP groups and sales conventions.Create itineraries based in detailed briefings. The incentive department is responsible for 20% of the profit of the whole company.Responsibilities: take care of incentive campaigns/promotions winners and conventions/launches participants; control traveling reservations for VIP passengers; briefing analysis and brainstorming participation for development of special trips; direct mailing coordination.

Promotion agency, specialized in creation and implementation of incentive campaigns and sales convention.Responsibilities: briefing analysis; promotional strategies creation, working with Creation Director; write and participate in presentations of the strategy plans (for clients).

Coaching Integrado, Coaching

Pós Graduação, Pós Em Marketing

Graduação, Marketing & Advertising

Education record