Lucie Brooks work email
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Lucie Brooks personal email
Lucie Brooks is a Account Lead, Retail Media Network at REI. Colleagues describe her as "Lucie is a critical thinker who can provide big ideas for a project, find compromise in solving conflict, is unflappable by a new challenge and brings energy to a team environment. I’ve worked with Lucie in two organizations and would be thrilled to have her on my team again." and "Lucie was a complete joy to work with and manage. I worked with Lucie for 5 years at the co-op, starting as a colleague while she worked on the paid media team and then as her manager on the content & media team. She always blew me away with her organizational skills, ability to work collaboratively across teams, and her willingness to take on tasks outside of her scope of work. She approaches every project and campaign with curiosity and an analytical mind, always bringing great questions to the table. She's got a solid background in paid media as well as content strategy, and I really saw her shine when given the ability to work with and manage brand partnerships. She'd be an asset to any team."
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Account Lead, Retail Media NetworkReiKirkland, Wa, Us -
Sr Program Manager, Partner MarketingRei Aug 2024 - PresentSeattle, UsSupporting the growth of dynamic marketing and media partner relationships with outdoorbrands, building full-funnel paid marketing campaigns to support both vendor brand and REI objectives. -
Founder And PresidentWave Collective By Faccpnw Nov 2023 - PresentI founded WAVE Collective (Women for Advancement, Visibility and Empowerment), the women-focused networking group of the French-American Chamber of Commerce PNW, aiming to empower Francophile women of the PNW to achieve professional fulfillment and career advancement. I manage a team of 7 women to organize networking events, workshops, and mentoring program. -
Marketing Communications ManagerFormative Mar 2024 - Aug 2024Seattle, Washington, Us• Conducted market analysis and digital product audits to advise on product development strategy• Developed new visual identity for 2 B2B brands to drive social engagement• Authored monthly performance reports for social and email channels -
Program Manager, Brand & Content Marketing StrategyRei Aug 2022 - Mar 2024Seattle, Us- Led multichannel content strategy for engagement-focused evergreen and campaign-specific initiatives - Managed quarterly content planning across 4 teams (influencers, social, editorial/podcast, paid media) by articulating strategic vision, facilitating brainstorms and tracking content production progress - Presented strategic content recommendations to internal and external stakeholders- Analyzed monthly data to optimize content production and campaign performance - Defined annual podcast sponsorship strategy and manage end-to-end sponsor relationships from pitching to reporting, resulting in $600k in revenue annually -
Content Partnerships SpecialistRei Apr 2021 - Aug 2022Seattle, Us- Drove strategy and executed 8 strategic vendor branded content sponsorships in 2021 driving $3M in revenue and $800K in net profit- Managed creative asset production with external vendors to create original content - Owned day-to-day client relationships from contract negotiation, creative pitching, campaign execution, performance analysis, invoicing- Drove podcast advertising sales with endemic and non-endemic vendors - Pursued new business opportunities by crafting tailored content proposals to non-endemic RFPs -
Paid Media And Branded Content SpecialistRei Mar 2018 - Apr 2021Seattle, Us- Grew offline and digital marketing acquisition program (display, video, social, radio, OOH, podcasts) to reach top of the funnel objectives: brand awareness, traffic, consideration- Drove strategy and execute media buys, coordinating with media agency and internal creative team to support evergreen and campaign-specific initiatives.- Defined and executed organic social strategy for R.E.I editorial content, including developing content calendars, creative briefs & publishing content daily, - Managed +$20M advertising budget: invoicing, billing, accruals- Analyzed and tracked campaign performance and made recommendations for campaign optimization- Collaborated with major publishers from concept through delivery of branded content partnerships - Championed workflow optimization (Kaizen) solving 27 issues resulting in 144 hours saved per month. -
Junior Account ManagerHopscotch Season Usa Jan 2017 - Jan 2018Sopexa is an International marketing agencyspecialized in food and beverage clients- Implemented omnichannel marketing plans including Trade, PR, & Digital marketing campaigns for a large brand portfolio- Ensured projects meet deadlines and budget- Assisted in designing social media and PR content strategies - Worked cross-functionally with internal departments and external suppliers: importers, retailers, distributors, media, on and off premise partners- Planned and executed events up to 1,200 attendees in 7 states- Developed strategic proposals for existing clients and new business opportunities- Increased brand awareness while representing clients during events Budget managed - $ 2,000,000 -
Assistant Brand Manager - Krug/HennessyLvmh (Moet Hennessy Diageo) Jan 2016 - Jun 2016Paris, Fr- Managed daily sales planning, budget (A&P), sell-in analysis- Implemented marketing strategies for On/Off-trade and DTC channels- Developed sales literature for Hennessy luxury range- Coordinated promotional point-of-sale activations to increase foot traffic- Executed projects in collaboration with sales team, suppliers and PR team: Krug en Capitale IV / Krug Months / Hennessy XO and Ice program- Represented brands at tastings, VIC dinners, Krug house visits -
Digital Marketing AssistantLa Maison Du Whisky - Lmdw Jun 2015 - Dec 2015Clichy, Ile-De-France, Fr- Updated product catalogue daily and website merchandising - Produced online content (product pages, blog posts) - Tested optimal operation before website launch - Performed market research and competitive intelligence -
Events And Business Development AssistantFrench-American Chamber Of Commerce Of The Pacific Northwest May 2014 - Aug 2014Seattle, Washington, Us- Organized sectorial networking committee meetings for French and American professionals of the Pacific Northwest - Coordinated B2B meetings between French delegations and local companies - Planned the Annual FACC Charity Gala hosting 250 people - Drafted content for newsletters, social media and official website
Lucie Brooks Education Details
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Sciences PoSocial Sciences -
University Of WashingtonContent Strategy & Storytelling -
Sciences PoMarketing -
University Of Illinois Urbana-Champaign -
Wine & Spirit Education TrustLevel 2 With Distinction
Frequently Asked Questions about Lucie Brooks
What company does Lucie Brooks work for?
Lucie Brooks works for Rei
What is Lucie Brooks's role at the current company?
Lucie Brooks's current role is Account Lead, Retail Media Network.
What is Lucie Brooks's email address?
Lucie Brooks's email address is lb****@****rei.com
What schools did Lucie Brooks attend?
Lucie Brooks attended Sciences Po, University Of Washington, Sciences Po, University Of Illinois Urbana-Champaign, Wine & Spirit Education Trust.
Who are Lucie Brooks's colleagues?
Lucie Brooks's colleagues are Becca Corbin, Stephen Simon, Douglas Groesbeck, Kristi Wisen, Lisa Turman, Lindsay Canoy, Alex Buskirk.
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