Lucie Brooks Email & Phone Number

Kirkland, Wa, Us

Seattle, Us

Supporting the growth of dynamic marketing and media partner relationships with outdoorbrands, building full-funnel paid marketing campaigns to support both vendor brand and REI objectives.

I founded WAVE Collective (Women for Advancement, Visibility and Empowerment), the women-focused networking group of the French-American Chamber of Commerce PNW, aiming to empower Francophile women of the PNW to achieve professional fulfillment and career advancement. I manage a team of 7 women to organize networking events, workshops, and mentoring program.

Seattle, Washington, Us

• Conducted market analysis and digital product audits to advise on product development strategy• Developed new visual identity for 2 B2B brands to drive social engagement• Authored monthly performance reports for social and email channels

Seattle, Us

- Led multichannel content strategy for engagement-focused evergreen and campaign-specific initiatives - Managed quarterly content planning across 4 teams (influencers, social, editorial/podcast, paid media) by articulating strategic vision, facilitating brainstorms and tracking content production progress - Presented strategic content recommendations to internal and external stakeholders- Analyzed monthly data to optimize content production and campaign performance - Defined annual podcast sponsorship strategy and manage end-to-end sponsor relationships from pitching to reporting, resulting in $600k in revenue annually

Seattle, Us

- Drove strategy and executed 8 strategic vendor branded content sponsorships in 2021 driving $3M in revenue and $800K in net profit- Managed creative asset production with external vendors to create original content - Owned day-to-day client relationships from contract negotiation, creative pitching, campaign execution, performance analysis, invoicing- Drove podcast advertising sales with endemic and non-endemic vendors - Pursued new business opportunities by crafting tailored content proposals to non-endemic RFPs

Seattle, Us

- Grew offline and digital marketing acquisition program (display, video, social, radio, OOH, podcasts) to reach top of the funnel objectives: brand awareness, traffic, consideration- Drove strategy and execute media buys, coordinating with media agency and internal creative team to support evergreen and campaign-specific initiatives.- Defined and executed organic social strategy for R.E.I editorial content, including developing content calendars, creative briefs & publishing content daily, - Managed +$20M advertising budget: invoicing, billing, accruals- Analyzed and tracked campaign performance and made recommendations for campaign optimization- Collaborated with major publishers from concept through delivery of branded content partnerships - Championed workflow optimization (Kaizen) solving 27 issues resulting in 144 hours saved per month.

Sopexa is an International marketing agencyspecialized in food and beverage clients- Implemented omnichannel marketing plans including Trade, PR, & Digital marketing campaigns for a large brand portfolio- Ensured projects meet deadlines and budget- Assisted in designing social media and PR content strategies - Worked cross-functionally with internal departments and external suppliers: importers, retailers, distributors, media, on and off premise partners- Planned and executed events up to 1,200 attendees in 7 states- Developed strategic proposals for existing clients and new business opportunities- Increased brand awareness while representing clients during events Budget managed - $ 2,000,000

Paris, Fr

- Managed daily sales planning, budget (A&P), sell-in analysis- Implemented marketing strategies for On/Off-trade and DTC channels- Developed sales literature for Hennessy luxury range- Coordinated promotional point-of-sale activations to increase foot traffic- Executed projects in collaboration with sales team, suppliers and PR team: Krug en Capitale IV / Krug Months / Hennessy XO and Ice program- Represented brands at tastings, VIC dinners, Krug house visits

Clichy, Ile-De-France, Fr

- Updated product catalogue daily and website merchandising - Produced online content (product pages, blog posts) - Tested optimal operation before website launch - Performed market research and competitive intelligence

Seattle, Washington, Us

- Organized sectorial networking committee meetings for French and American professionals of the Pacific Northwest - Coordinated B2B meetings between French delegations and local companies - Planned the Annual FACC Charity Gala hosting 250 people - Drafted content for newsletters, social media and official website

Bachelor'S Degree, Social Sciences

Certificate, Content Strategy & Storytelling

Master'S Degree, Marketing

Education record

Level 2 With Distinction