Lucie Brooks

Lucie Brooks Email and Phone Number

Account Lead, Retail Media Network @ REI
Kirkland, WA, US
Lucie Brooks's Location
Greater Seattle Area, United States, United States
Lucie Brooks's Contact Details

Lucie Brooks work email

Lucie Brooks personal email

n/a
About Lucie Brooks

Lucie Brooks is a Account Lead, Retail Media Network at REI. Colleagues describe her as "Lucie is a critical thinker who can provide big ideas for a project, find compromise in solving conflict, is unflappable by a new challenge and brings energy to a team environment. I’ve worked with Lucie in two organizations and would be thrilled to have her on my team again." and "Lucie was a complete joy to work with and manage. I worked with Lucie for 5 years at the co-op, starting as a colleague while she worked on the paid media team and then as her manager on the content & media team. She always blew me away with her organizational skills, ability to work collaboratively across teams, and her willingness to take on tasks outside of her scope of work. She approaches every project and campaign with curiosity and an analytical mind, always bringing great questions to the table. She's got a solid background in paid media as well as content strategy, and I really saw her shine when given the ability to work with and manage brand partnerships. She'd be an asset to any team."

Lucie Brooks's Current Company Details
REI

Rei

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Account Lead, Retail Media Network
Kirkland, WA, US
Website:
rei.com
Employees:
9890
Lucie Brooks Work Experience Details
  • Rei
    Account Lead, Retail Media Network
    Rei
    Kirkland, Wa, Us
  • Rei
    Sr Program Manager, Partner Marketing
    Rei Aug 2024 - Present
    Seattle, Us
    Supporting the growth of dynamic marketing and media partner relationships with outdoorbrands, building full-funnel paid marketing campaigns to support both vendor brand and REI objectives.
  • Wave Collective By Faccpnw
    Founder And President
    Wave Collective By Faccpnw Nov 2023 - Present
    I founded WAVE Collective (Women for Advancement, Visibility and Empowerment), the women-focused networking group of the French-American Chamber of Commerce PNW, aiming to empower Francophile women of the PNW to achieve professional fulfillment and career advancement. I manage a team of 7 women to organize networking events, workshops, and mentoring program.
  • Formative
    Marketing Communications Manager
    Formative Mar 2024 - Aug 2024
    Seattle, Washington, Us
    • Conducted market analysis and digital product audits to advise on product development strategy• Developed new visual identity for 2 B2B brands to drive social engagement• Authored monthly performance reports for social and email channels
  • Rei
    Program Manager, Brand & Content Marketing Strategy
    Rei Aug 2022 - Mar 2024
    Seattle, Us
    - Led multichannel content strategy for engagement-focused evergreen and campaign-specific initiatives - Managed quarterly content planning across 4 teams (influencers, social, editorial/podcast, paid media) by articulating strategic vision, facilitating brainstorms and tracking content production progress - Presented strategic content recommendations to internal and external stakeholders- Analyzed monthly data to optimize content production and campaign performance - Defined annual podcast sponsorship strategy and manage end-to-end sponsor relationships from pitching to reporting, resulting in $600k in revenue annually
  • Rei
    Content Partnerships Specialist
    Rei Apr 2021 - Aug 2022
    Seattle, Us
    - Drove strategy and executed 8 strategic vendor branded content sponsorships in 2021 driving $3M in revenue and $800K in net profit- Managed creative asset production with external vendors to create original content - Owned day-to-day client relationships from contract negotiation, creative pitching, campaign execution, performance analysis, invoicing- Drove podcast advertising sales with endemic and non-endemic vendors - Pursued new business opportunities by crafting tailored content proposals to non-endemic RFPs
  • Rei
    Paid Media And Branded Content Specialist
    Rei Mar 2018 - Apr 2021
    Seattle, Us
    - Grew offline and digital marketing acquisition program (display, video, social, radio, OOH, podcasts) to reach top of the funnel objectives: brand awareness, traffic, consideration- Drove strategy and execute media buys, coordinating with media agency and internal creative team to support evergreen and campaign-specific initiatives.- Defined and executed organic social strategy for R.E.I editorial content, including developing content calendars, creative briefs & publishing content daily, - Managed +$20M advertising budget: invoicing, billing, accruals- Analyzed and tracked campaign performance and made recommendations for campaign optimization- Collaborated with major publishers from concept through delivery of branded content partnerships - Championed workflow optimization (Kaizen) solving 27 issues resulting in 144 hours saved per month.
  • Hopscotch Season Usa
    Junior Account Manager
    Hopscotch Season Usa Jan 2017 - Jan 2018
    Sopexa is an International marketing agencyspecialized in food and beverage clients- Implemented omnichannel marketing plans including Trade, PR, & Digital marketing campaigns for a large brand portfolio- Ensured projects meet deadlines and budget- Assisted in designing social media and PR content strategies - Worked cross-functionally with internal departments and external suppliers: importers, retailers, distributors, media, on and off premise partners- Planned and executed events up to 1,200 attendees in 7 states- Developed strategic proposals for existing clients and new business opportunities- Increased brand awareness while representing clients during events Budget managed - $ 2,000,000
  • Lvmh (Moet Hennessy Diageo)
    Assistant Brand Manager - Krug/Hennessy
    Lvmh (Moet Hennessy Diageo) Jan 2016 - Jun 2016
    Paris, Fr
    - Managed daily sales planning, budget (A&P), sell-in analysis- Implemented marketing strategies for On/Off-trade and DTC channels- Developed sales literature for Hennessy luxury range- Coordinated promotional point-of-sale activations to increase foot traffic- Executed projects in collaboration with sales team, suppliers and PR team: Krug en Capitale IV / Krug Months / Hennessy XO and Ice program- Represented brands at tastings, VIC dinners, Krug house visits
  • La Maison Du Whisky - Lmdw
    Digital Marketing Assistant
    La Maison Du Whisky - Lmdw Jun 2015 - Dec 2015
    Clichy, Ile-De-France, Fr
    - Updated product catalogue daily and website merchandising - Produced online content (product pages, blog posts) - Tested optimal operation before website launch - Performed market research and competitive intelligence
  • French-American Chamber Of Commerce Of The Pacific Northwest
    Events And Business Development Assistant
    French-American Chamber Of Commerce Of The Pacific Northwest May 2014 - Aug 2014
    Seattle, Washington, Us
    - Organized sectorial networking committee meetings for French and American professionals of the Pacific Northwest - Coordinated B2B meetings between French delegations and local companies - Planned the Annual FACC Charity Gala hosting 250 people - Drafted content for newsletters, social media and official website

Lucie Brooks Education Details

  • Sciences Po
    Sciences Po
    Social Sciences
  • University Of Washington
    University Of Washington
    Content Strategy & Storytelling
  • Sciences Po
    Sciences Po
    Marketing
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
  • Wine & Spirit Education Trust
    Wine & Spirit Education Trust
    Level 2 With Distinction

Frequently Asked Questions about Lucie Brooks

What company does Lucie Brooks work for?

Lucie Brooks works for Rei

What is Lucie Brooks's role at the current company?

Lucie Brooks's current role is Account Lead, Retail Media Network.

What is Lucie Brooks's email address?

Lucie Brooks's email address is lb****@****rei.com

What schools did Lucie Brooks attend?

Lucie Brooks attended Sciences Po, University Of Washington, Sciences Po, University Of Illinois Urbana-Champaign, Wine & Spirit Education Trust.

Who are Lucie Brooks's colleagues?

Lucie Brooks's colleagues are Becca Corbin, Stephen Simon, Douglas Groesbeck, Kristi Wisen, Lisa Turman, Lindsay Canoy, Alex Buskirk.

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