Lucy Birchall personal email
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A dynamic, commercially driven Senior Leadership level Director, with 20 years’ experience in delivering sustainable profitable growth. With a diverse range of sector experience, my expertise is in Service Delivery & Excellence, managing the delivery of solid and significant results through creating and refining insight-led customer-centric strategies, robust & efficient processes, implementation, and performance analysis.Key Skills:• New Business Sales, Commercial Contracts and Client Services accountability at Director level, with KPI targeted performance to £14M • Skilled in developing, adapting and implementing strategy at Corporate, Business and Functional levels• Strategic level marketer with full marketing mix experience;• Analytically minded; effective critical business decision making and problem solving. Bigger picture thinker!• Commercially orientated; proficient at business growth planning, financial forecasting and budget management, interpreting creative output, insight, data and analytics to deliver results• High openness and ideation skills• Effective leadership and management skills, having driven and developed scalable multi-skilled teams to deliver high performance, customer service excellence, efficiencies, and consistently exceed targets• Extensive coaching and mentoring skills, with qualifications in Coaching, PPA profiling, CBT, Mindfulness, NLP and Hypnotherapy• Excellent communication skills, ability to build rapport quickly and nurture valuable relationships to influence growth & change • An entrepreneurial self-starter• Experience in digital transformation and change management projects• Proven commercial negotiation skills, and experienced pitch development & presentation skills• ENTJ - The Commander (Myers Brigg)
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English Language TeacherUklc Oct 2022 - Nov 2022Valencia, Valencian Community, SpainErasmus+ European Project -
Civil ServantCabinet Office Jun 2020 - Aug 2022United Kingdom -
Council MemberGlg Nov 2015 - Jul 2022DublinExpert industry & business consultancy running alongside my current full time role -
Talent Acquistion PartnerJefferson Talent Group Dec 2019 - May 2020London, United KingdomThe Jefferson Group, which is part of Mandrake, specialises in four core areas; Recruitment, Executive Search, HR Support Service and Merger & Acquisitions. All within the B2B marketing, media, sales and creative arenas.With 20 offices worldwide, our dedicated and experienced teams are able to provide a highly relevant and tailored service that can adapt to your business needs. Whether you have a local market or international executive search assignment, are considering buying or selling your business or require investment, then we have the breadth of network and expert skillset to assist and deliver for you. -
Strategic Business Unit DirectorWaa Chosen Jan 2019 - Mar 2019Managing Director of WAA Chosen’s specialist Consumer, Retail, F & B and Leisure division working in partnership with brands such as Diageo, Britvic, Beiersdorf, Greene King, Swizzels, Stonegate, Marston’s, Intu Shopping Centres & many others. Leading specialist creative service delivery client teams of creatives, project managers, digital marketers, PRs, and client services -
Group Account Director (Business Unit Director)The Purple Agency Jan 2015 - Jan 2019Www.Purple.AgencyAn Adare International company, Purple is a global integrated marketing agency, serving many of the World's biggest brands, with teams in 9 locations across Europe, and local representation in 40 countries.• Commercial accountability for a £multi-million portfolio of key brand accounts, working with global brands such as Hilton Group, Whitbread, Mitchells & Butlers, RBS Group, Fitness First, Coca-Cola Enterprises, ABF Foods, Direct Line Group, Pfizer• Business Unit Director, leading and developing the specialist retail & leisure sector strategy; providing strategic consultancy of insight and expertise to both agency and clients • Strategic agency planning as part of the senior management board, alongside client strategy planning• Leadership and management of multi-located, multi-skilled client teams, driving both client and agency objectives and ensuring optimum operational efficiencies and customer service excellence• Expectation to win, negotiate and implement new client set up; ensuring effective conversion of new business opportunities Key achievements:• Delivered c.250% growth on a leading F & B retail client in first 10 months as strategic owner, taking it from c.£350k to a c.£1.2m account, including pitch to signing 3 year contract to implementing on-site digital agency team servicing 13 brands. Lead change management process with off-site incumbent agencies and client. • Delivered c.100% growth YOY on a leading banking client, together with exponential project growth of c.500% -
Freelance ConsultantAgency 2013 - 2014Bucks And OxfordCosine Experiential Marketing Agency – co-ordinating campaign teams for Bacardi, Camelot, SainsburyiOpener Institute for People & Performance – project management for John Lewis Partnership, Carlsberg. Working with Author of ‘Happiness at Work: Maximising your psychological capital for success’ - Jessica Pryce-Jones
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Professional Interior Design - Personal Development Gap YearNational Design Academy (Nda) 2012 - 2013National Design Academy, StaffordshireWhilst maintaining Marketing Consultancy work and relocating as a family to Buckinghamshire, I studied for a professional qualification in Interior Design, accredited by University of Staffordshire -
Head Of MarketingGuestline Feb 2011 - Jun 2012United KingdomIndustry leaders in SaaS cloud-hosted omni-channel technology solutions for the hospitality industry, incl. integrated PM, Customer Experience Management, CRM & MarTech tools for business’ digital transformation objectives.As Head of Marketing, I reported into the CEO, influencing and shaping board direction in relation to Sales and Marketing Strategy across corporate, business and functional levels for UK and International. Key responsibilities/achievements:• Repositioned the Corporate Brand Identity – logo redesign, values, mission statement, tone of voice, brand guidelines; implemented a full roll-out plan, including new website, international show kit, sales kits, interfaces• With the business in 20 countries, and in various languages, I directed the overarching and territory marketing planning with Country Directors and Sales Directors• Digitally transformed the marketing mix, employed a digital marketing team. Developed omni-channel comms and redefined the customer journey and CX -
Director Marketing And Business DevelopmentBlue Duck Marketing Consultancy 2009 - 2011UkA full service Marketing and Communications consultancy, offering innovative solutions and expert advice to SMEs to drive sustainable, profitable growth,
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Retail Marketing ManagerEi Group 2008 - 2009(North West)Field based consumer marketer with responsibility for north west macro regions 900+ UK multi-sites, with a remit to add value to its retailers' business objectives and help them achieve and maintain sustainable profitable business growth• Operationally focused crucial business decision making, including repositioning the business proposition in the local marketplace, CapEx investment, refurbishment, new store openings, closures, regional events, research and policies, annual marketing, advertising and promotional strategies to develop brand image, awareness and profitable growth• Developed and implemented local, regional & national new business and customer-centric retail promotional and marcomms strategies delivering 2% growth across the macro region of Greater Manchester against on trade decline of 10% YOY• Budget and P & L management • Building key relationships/partnerships with food & beverage brand owners and wholesalers to create and fund effective consumer communications and value add to consumer experience in site E.g. Coca cola, Coors, S & N, Diageo, Britvic, Carlsberg, Greene King -
Managing Director/OwnerLittle Soles Footwear 2004 - 2008Concept Online/High Street Retail Business
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Marketing Communications ManagerOswestry School Jan 2005 - Aug 2006• Achieved a 22% uplift in pupil numbers through developing and implementing robust local, national and international marketing and communications strategy• Developed the ‘brand‘ both internally and externally through introducing new digital touch points - an extranet communication and information system, re-designed & optimised the 150 page website, SEO, video 360 tours, digitised all comms such as newsletters & results, set up social media channels – FB, Twitter, YouTube
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Head Of Strategic Marketing Department/Product ManagerUniversal Music Group May 2000 - Feb 2002London, United Kingdom• Commercial accountability for an annual revenue target of £14m• Winning new business through innovative product concept pitches that offer brands a competitive edge in UK/EMEA/Global territory consumer marketing & promotional campaigns• Responsibility for planning and delivering c. million pound projects to schedule and budget• Regular travel across territories: meetings and trend/knowledge share with Universal Music Paris, Holland, Germany• Management of a team of Product Managers and PMs, multiple high-level KSH relationships, industry regulatory organisations (MCPS), global suppliers and manufacturers, internal KSHsKey achievements:I successfully negotiated a £million+ CD/licensing deal with Starbucks USA for UK/European market, established an own-label CD concept contract for Debenhams, a series of own-label compilation CDs for Marks & Spencer, Global campaign - Playstation Driver2 soundtrack CD for special edition game boxset, on-pack promotion products for Jameson Whiskey, Kellogg’s, master use for ATL campaigns for Diageo (Smirnoff and Guinness), in-flight product for British Airways, In-store and ATL campaign for Burger King, Virgin, Diesel, and many other household brands -
Sales & Marketing ManagerComo Hotels And Resorts Jan 1999 - Aug 2000London, United KingdomManagement role within this exclusive 5 & 6 star Luxury Hotel, Bar & Restaurant group famous for Nobu, Met Bar & Shambhala Spa. A predominantly target-driven sales role with new business & account management responsibility for high profile/A list celebrity and global brands portfolio within Music, TV, Fashion & Cosmetics, PR, Oil, Tech, Retail and Travel sectors, clients included Sony Worldwide, Warner Worldwide, Universal, EMI, Gucci, Tommy Hilfiger, EasyJet, John Galliano, V & D Beckham, Calvin Klein, Narciso Rodriguez, Tom Ford, Mulberry, Estee Lauder Companies -
Assistant Product ManagerTelstar Records Ltd 1997 - 1999London, United Kingdom• Implementation of (brand) marketing and promotional strategies for artists/bands signed to the label. Organised and attended Photo shoots, video shoots, regional promotional tours, launches and events, gigs, TV and radio campaigns. Also created compilation album concepts for high profile ‘above the line’ campaigns -
Press & Corporate Affairs Exec; Interim Events Manager (6 Months)Channel 4 1995 - 1997London, United Kingdom• Shadowed well-known agent and PR to the hollywood stars - Laurie Bellew, assisting in the PR for US imports such as Party of Five, Dawson’s Creek, Friends, King of The Hill. • Press Asst - daily press cuttings and media log, writing programme press releases, comms with top entertainment journalists and feature writers• Interim Events Manager (6 months) - responsibility for all corporate event management, high profile ‘A’ list film and programme launch event management, attendance at Edinburgh Festival and other key industry events, and often hosting on location • Worked on the team lobbying for the Broadcasting Bill and travelled to European Parliament in Brussels and HoC to court MPs/MEPs• Part of the C4 'Roadshow' Marketing Team -
Entrepreneur - Travel & Tourism Business Start UpGlobalvision/Londontown.Com 1991 - 1995London, United Kingdom• An entrepreneurial venture, setting up with 2 friends who had a vision. The business is now a £multi-million travel & tourism tech/media company trading as londontown.com • A travel & tourism digital media, retail products and services company, where my roles were as diverse as is needed in a start-up - Business planning, new product development, marketing and sales. I established great relationships with LTB, British Airways, BTA, and a plethora of London and inbound tourism related businesses
Lucy Birchall Skills
Lucy Birchall Education Details
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Cambridge English Teaching Assessment (Celta) -
Enjoy Tefl UkTefl Masters -
Kew Training Academy - Dr Karen WellsDiploma -
Kew Training Academy - Dr Karen WellsAccredited Diploma -
Kew Training Academy - Dr Karen WellsAccredited Diploma -
High Speed TrainingCpd -
Thomas International -
National Design Academy (University Of Staffs)Diploma Level 4 -
Certificate, Business Studies -
Hemsley FraserCertificate -
Ocr (Rsa) Oxford, Cambridge And RsaDiploma -
Ocr (Rsa) Oxford, Cambridge And RsaDiploma -
Ba Hons
Frequently Asked Questions about Lucy Birchall
What is Lucy Birchall's role at the current company?
Lucy Birchall's current role is Civil Servant at Cabinet Office.
What is Lucy Birchall's email address?
Lucy Birchall's email address is lu****@****ail.com
What schools did Lucy Birchall attend?
Lucy Birchall attended University Of Leicester, Enjoy Tefl Uk, Kew Training Academy - Dr Karen Wells, Kew Training Academy - Dr Karen Wells, Kew Training Academy - Dr Karen Wells, High Speed Training, Thomas International, National Design Academy (University Of Staffs), The Open University, Hemsley Fraser, Ocr (Rsa) Oxford, Cambridge And Rsa, Ocr (Rsa) Oxford, Cambridge And Rsa, The Open University.
What are some of Lucy Birchall's interests?
Lucy Birchall has interest in Social Services, Children, Education, Human Rights, Animal Welfare, Arts And Culture.
What skills is Lucy Birchall known for?
Lucy Birchall has skills like Digital Marketing, Marketing Strategy, Direct Marketing, Strategy, Account Management, Marketing Communications, Sales, Crm, New Business Development, Business Development, Product Marketing, Training.
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Lucy Birchall
Cannock -
Lucy Birchall
Bath2unite-students.com, thesocialshepherd.com -
Lucy Birchall
Masters Graduate In International Development And Bachelors Degree In Politics And International Relations.Chester -
Lucy Birchall
Colchester
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