Lucy Hamilton Email and Phone Number

Managing a team of content designers working on a website transformation.

A continuation of my Content Director role at GTB (our department transitioned over to VMLY&R as part of a re-organisation of agencies within the WPP network).I helped to transform Ford of Europe's websites to support their move towards online sales. I was the lead web content strategist at VMLY&R so also provided consultancy advice for other clients on pitches and new business development. I managed a team of content strategists and UX writers, and was accountable for the SEO… Show more A continuation of my Content Director role at GTB (our department transitioned over to VMLY&R as part of a re-organisation of agencies within the WPP network).I helped to transform Ford of Europe's websites to support their move towards online sales. I was the lead web content strategist at VMLY&R so also provided consultancy advice for other clients on pitches and new business development. I managed a team of content strategists and UX writers, and was accountable for the SEO team. Show less

A promotion from my previous Senior Content Strategist role at GTB.Working in agile product-focused teams, I was responsible for making sure that content was part of the design process. It was a hands-on role where I spent roughly half of my time on practical content strategy work and half on team management. I also built up a UX writing function within the team.

A promotion from my previous Content Strategist role at GTB (formally Blue Hive). As well as continuing to hold the responsibilities of that position, I also led on a new 'one content team' initiative. This aimed to provide more collaborative working between GTB and other Ford marketing agencies on how they created and used content across different channels and the customer journey. I led a team of four permanent staff plus occasional freelancers.

I was responsible for the digital content strategy on the Ford of Europe account, and led the content strategy and content management team. I worked with account teams, project managers, creative, production, user experience, and search, as well as senior client stakeholders. I also liaised with global, and local market contacts. The role covered the creation of site maps and IA, content plans, photography and video briefs, copywriting and style guidelines, content calendars, process documents,… Show more I was responsible for the digital content strategy on the Ford of Europe account, and led the content strategy and content management team. I worked with account teams, project managers, creative, production, user experience, and search, as well as senior client stakeholders. I also liaised with global, and local market contacts. The role covered the creation of site maps and IA, content plans, photography and video briefs, copywriting and style guidelines, content calendars, process documents, and migration packs. I worked on a major overhaul of the Ford websites into a new global user experience. Show less

I was responsible for forecasting, creating, and managing content for 17 EMEA websites. I worked with marketing managers across Europe to help them plan and prioritise regular content updates to local sites. I also collaborated with counter-parts in the Americas and APAC to advise on content planning and schedule new content for the Global website. My role encompassed training, CMS support, writing guidance, and digital campaign planning.

Working on a short-term contract for a former employer. This was a client-handling role where I worked with Google, Kew Gardens, ASDA, Bluefin and the Eden Project. Managing web and mobile apps, as well as video, design, UX and communications projects.www.makeitclear.co.uk www.makeitdigital.co.uk

I launched and managed the ongoing production and marketing of a new digital magazine (www.insightoutmagazine.com). Read by approx. 27,000 people with circa 200,000 page views the magazine contained media rich content including videos and webinars, and high profile interviews with business leaders and politicians.

I managed the £100,000/ year publishing contract and full life cycle process of all commercial and promotional publications. I edited the quarterly customer magazine sent to 30,000 clients. I also set up the e-CRM system, and managed ad hoc projects including website re-development, and new visual identity.

One of three account managers working on a £1million+ contract with Orange for branded user guides and packaging across Europe. Maintained a global interactive database of terminology and iconography, and provided guidance to Orange design and usability team. Managed new brand identities for Marks & Spencer and Argos technology products.www.makeitclear.co.uk