Luigi Pinello Email & Phone Number

Remote

Remote

Remote

• Key Responsibilities:
• Edited The Queer Confidence Podcast using GarageBand on a weekly basis (50+)
• Utilized Squarespace & Buzzsprout to prepare podcast; sent out weekly emails via Mailchimp
• Consulted for ongoing assistance in re-branding efforts (fitness to life-coaching to queer life-coaching)
• Conducted research on life-coaching, the LGBTQ+ community; established guest speaker relationships
• Assisted in the formation & implementation of creative brand strategies

Remote

• At The OUT Foundation, I helped cultivate relationships with the corporate sponsors, cross-functionally support key initiatives, & assist in DAM implementation. Key Responsibilities:
• Created content & managed social media channels; Built out, organized, & maintained Brandfolder DAM
• Conducted research on health, fitness wellness, the non-profit industry, & the LGBTQ+ community
• Managed Constant Contact email campaigns, including cadences for OUTAthletic events

Remote

• At Bevy, I was able to develop a deep understanding of how the power of community can drive business initiatives. As an Associate Field Marketing Manager, I assisted in building out Bevy's field marketing program, with.
• Researched industry segments to help develop marketing programs; established speaker relationships
• Built out Marketo smart campaigns; managed Bevy Platform, Salesforce, & Marketo integration SOP's
• Crossfunctionally supported PM in ICP & persona creation to cross-functionally support sales
• Utilized Marketo's Analytics hub to evaluate email performance & explore market segmentation
• Built & maintained all Salesforce reporting (including several dashboards) for FM initiatives

• As a Product Marketing Intern, I was able to develop a strong understanding of growth, development & brand awareness in the tech-start-up space.
• Worked with MOps to learn Marketo reporting, Salesforce reporting, & data automation fundamentals
• Researched, gathered & analyzed clients, prospects, & competitors to develop sales collateral
• Organized & analyzed a client industries list to gain valuable insights on the customer base
• Utilized market trends to help create effective GTM strategies for Eventtus acquisition objectives
• Assisted in the creation & implementation of ICP's & personas; helped build a JTBD framework

Charlotte, North Carolina

• At lululemon, I was part of an inclusive culture where I was supported in both my personal & professional goals. During the pandemic, I transitioned from a floor associate to a BOH lead. The BOH allowed me to take.
• Collaborated with KL’s to train educators on BOH SOP, floor operations, & guest experience (>15)
• Created an authentic guest experience via product education, community culture, & stellar CS
• Efficiently performed BOH SOP (TrueView restock, BOPIS, SFS, data entry, returns, qualities, etc.)
• Provided creative direction in constructing story-driven displays with the visual merchandising team
• Consistently managed restock levels at more than double the rate of SOP benchmarks

Remote

• At Brave Fitness, I created and implemented a multi-strategy marketing plan, attributing to a 10% increase in clients over 3 months. Key Responsibilities:
• Edited & published The Brave Fitness Podcast using GarageBand, Squarespace & Buzzsprout (weekly)
• Formed a full 6-month marketing plan; researched & reported on the health, fitness & wellness industry
• Consulted in re-branding efforts (ie. logistics, communications) from health & wellness to life-coaching
• Created multimedia content using Creator Studio, Spark, & Canva; managed weekly social media posts

Charlotte, North Carolina Area

• While Treasurer of the 49er's CrossFit Club, I managed everything having to do with financials.Key Responsibilities:
• Created and monitored a budget for the club; tracked revenues and expenses

Waxhaw, North Carolina

• At Union Market, I became a valuable employee because I was able to learn quickly, lift heavy, and move fast. I was acting from acting ASM from 2017-2019, learning inventory logistics, money procedures, and how to.
• Utilized business analytics to reduce labor percentages & cut unnecessary expenses (daily)
• Used storytelling tactics to market produce and local products via stand displays & social media
• Trained new hires on company procedures (inventory, culture, Clover POS, etc.)
• Processed inventory deliveries & managed wholesale orders to local vendors
• Co-led > 10% sales growth multiple months in a row in 2017, 2018, & 2019

Charlotte, North Carolina Area

• In the Wellness Ambassadors Club at UNCC, I acted as the Committee Chair of Sexual Health. During my term, I volunteered 50+ hours at numerous Wellness Ambassadors events.Key Responsibilities:
• Lead a team in creating safe-sex advocacy content, focused on educating marginalized communities
• Coordinated tabling events to promote proper sexual education

Charlotte, North Carolina Area

• At Starbucks, I was a part-time Barista, providing premium customer service in a fast-paced environment. For my exceptional customer service and drink accuracy, I was awarded Partner of the Quarter in Q1 of 2017.Key.
• Offered guidance on flavor pairings, bean origin, and bulk orders; processed 50+ orders a day on POS
• Crafted 50+ custom drinks during each bar shift; learned how to de-escalate difficult situations
• Thoroughly cleaned, organized, and sanitized work areas (bar, cash, office, etc.) on support
• Utilized SOP's to orchestrate peak efficiency on bar & support during specific times

Bachelor Of Science In Business Administration, Marketing, 3.8

Activities and Societies: Chancellor's List 2016-2018 Graduated Summa Cum Laude

9Th-12Th

Activities and Societies: DECA (Director of Community Service 2015-2016), Spanish Honor Society (Director of Communications 2015-2106).

Expeditioner, Salesforce

Activities and Societies: https://trailblazer.me/id/luigipin Salesforce excites me because there's always the opportunity to keep.