Parent company of previous agency declared bankruptcy, but I continued working with previous clientsWorked on previous client’s Seed and Series A raises, engaging in market research, competitive landscape analysis, and creating pitch decksManaged non-traditional growth projects for new and existing clientsManaged client relationships and negotiated contracts on behalf of a full-time social media influencer with 2M followers across TikTok, Instagram and YouTube

Recruited to join this startup agency with an emphasis on enabling growth through non-traditional advertising and marketing strategiesConducted extensive market research and created weekly strategic reports on clients and competitors to guide decision makingLed strategy initiatives for prospective clients in collaboration with business development teamsSelected to lead the growth-hacking team, achieving high ROI using non-traditional strategies

Interfaced with clients to identify market opportunities and determine marketing needsLed product development team and oversaw technical vendors Led data analysis and attribution efforts across the agencyDeveloped strategy across accounts - Utilized as a “Swiss army knife” across the agency Negotiated contracts with clients and vendors

Managed digital advertising campaigns (AdWords, display, paid social, YouTube, BASIS)Oversaw accountability/attribution modeling for campaigns Developed digital strategies and helped clients modernize their marketing approachesDeveloped and refined pitches and presentation material in collaboration with business development teams

Spearheaded all marketing campaigns and established long-term strategy for increasing popularity and public perception of quidditch as a legitimate sport

Created graphics, press releases, and other external communications; translated documents between French and English. Analyzed website data and customer behavior via Adobe Analytics to redesign website for efficiency