Create strategic partnerships and integration that drives company’s goals of reach, engagement and conversion. Evaluate and support promotional requests for various Business Units for mutual beneficial outcomes. Manage relationships with third party/internal partners; develop, pitch, and create/activate integrated marketing programs that drive business value and support key marketing strategies. Manage Multicultural and assigned General Media & Retail partners for Local and Domestic markets… Show more Create strategic partnerships and integration that drives company’s goals of reach, engagement and conversion. Evaluate and support promotional requests for various Business Units for mutual beneficial outcomes. Manage relationships with third party/internal partners; develop, pitch, and create/activate integrated marketing programs that drive business value and support key marketing strategies. Manage Multicultural and assigned General Media & Retail partners for Local and Domestic markets for promotional opportunities. In charge of all West Coast Hispanic Markets. Project Leader for on-site Broadcast Media Events as well as new programs to ensure promotional messaging on-point. Monitor landscape on an ongoing basis to identify trends, behaviors and inspire new and innovative opportunities. Show less

Manage media partners and programs. Network and interact with outside customer contacts and senior internal and external personnel to represent the organization.

Develop marketing/collateral materials and oversee the implementation of tactical promotional and advertising programs to ensure profit meet objectives. Conduct international sales calls and promotions.Create effective and high-impact co-marketing programs, and develop opportunities to boost revenue; increase market penetration and generate significant brand awareness with minimum expense.Strategic planner and cultivator of profitable partnerships with a successful background serving… Show more Develop marketing/collateral materials and oversee the implementation of tactical promotional and advertising programs to ensure profit meet objectives. Conduct international sales calls and promotions.Create effective and high-impact co-marketing programs, and develop opportunities to boost revenue; increase market penetration and generate significant brand awareness with minimum expense.Strategic planner and cultivator of profitable partnerships with a successful background serving an instrumental role in enterprise competitive performance and profitability. Show less

Oversaw and provided leadership for the development of all marketing aspects of the TransCash Pre-Paid Visa Debit Card product in the U.S.A. Duties included market research, development of collateral and tool kits, events coordination and brand initiatives. Set up and managed relationship with advertising agency partner.

Responsible for sales marketing strategy development and campaign launches targeting Latin America to increase revenue, attendance, market penetration, and brand awareness. Leverage internal and external partner and client relationships. Plan and execute programs in North America, Mexico, Central and South America. Leverage numerous targeted tactics including: on-flight airline programs, on-pack DVD collateral placement, trade event support, consumer sweepstakes execution, media promotions, and… Show more Responsible for sales marketing strategy development and campaign launches targeting Latin America to increase revenue, attendance, market penetration, and brand awareness. Leverage internal and external partner and client relationships. Plan and execute programs in North America, Mexico, Central and South America. Leverage numerous targeted tactics including: on-flight airline programs, on-pack DVD collateral placement, trade event support, consumer sweepstakes execution, media promotions, and other promotional programs with movie distributors, TV networks, radio stations, quick service restaurants, super markets and grassroots events. Show less