Luis Ferrer Email & Phone Number

Mexico City Metropolitan Area

Responsible for the commercial aspects of introducing CFLITE into Mexico. Dealer Development, Processes and brand standards development, recruitment, sales objectives setting, product pipeline planning, and product positioning for the Mexican Market.

Mexico City Metropolitan Area

Project leader for the launch of 3 Grupo Surman GWM Dealerships in Mexico City and Saltillo. P&L responsibility, oversee budget, financial reports, and resource allocation to ensure profitability, Provide leadership direction to dealership teams, manage staff hiring, staff training, and employee performance. Drive sales efforts, and ensure customer satisfaction. Set sales objectives, and manage day-to-day dealership operations to ensure efficient processes. This brief, yet highly productive… Show more Project leader for the launch of 3 Grupo Surman GWM Dealerships in Mexico City and Saltillo. P&L responsibility, oversee budget, financial reports, and resource allocation to ensure profitability, Provide leadership direction to dealership teams, manage staff hiring, staff training, and employee performance. Drive sales efforts, and ensure customer satisfaction. Set sales objectives, and manage day-to-day dealership operations to ensure efficient processes. This brief, yet highly productive dealership experience enabled me to become a BEV, PHEV, and HEV expert from a commercial standpoint, and allowed me to significantly sharpen my knowledge of recent Chinese brand entrants to the Mexican automotive industry such as BYD, Geely, and Changan, to name a few. Show less

Mexico City Metropolitan Area

Responsible for overseeing the Brand Strategy, and Commercial aspects of the Brand in Mexico 🇲🇽 including: (1) Dealer Sales Network of 250+ dealerships), and Retail Chains--Liverpool, Coppel, Sears, Suburbia, (2) Dealer Network Development, (3) Fleet Sales B2B Strategy, (4) forecasting, vehicle ordering, supply chain planning, and Promotions alignment with pipeline, (5) Marketing (seasonal promotion plans, events, product launches, digital marketing, market research, advertising, marketing… Show more Responsible for overseeing the Brand Strategy, and Commercial aspects of the Brand in Mexico 🇲🇽 including: (1) Dealer Sales Network of 250+ dealerships), and Retail Chains--Liverpool, Coppel, Sears, Suburbia, (2) Dealer Network Development, (3) Fleet Sales B2B Strategy, (4) forecasting, vehicle ordering, supply chain planning, and Promotions alignment with pipeline, (5) Marketing (seasonal promotion plans, events, product launches, digital marketing, market research, advertising, marketing communications, CRM), (6) Dealer Balanced Scorecard, (7) Regulatory Affairs and (8) Retail Financing plans alliances. Show less

Mexico City, Mexico

Execute Public Diplomacy initiatives of the Foreign Ministry of Mexico. Promote our Country Brand, perform research on a variety of topics of interest including economic megatrends. Conduct tourism, and economic promotion activities.

Brussels Area, Belgium

Led a team of colleagues to devise and develop impactful online and offline campaigns promoting Mexico's Brand image and two-way business opportunities in Belgium and the EU.Conducted market studies and organized events to promote Mexican companies products and services with chambers of commerce and local business counterparts to increase foreign sales and market share abroad. 25% increase in exports for target companies in 2020-2021.Promotion of Mexico´s tourism destinations and… Show more Led a team of colleagues to devise and develop impactful online and offline campaigns promoting Mexico's Brand image and two-way business opportunities in Belgium and the EU.Conducted market studies and organized events to promote Mexican companies products and services with chambers of commerce and local business counterparts to increase foreign sales and market share abroad. 25% increase in exports for target companies in 2020-2021.Promotion of Mexico´s tourism destinations and country Brand #VisitMéxico. Destination campaigns, Foreign Investment presentations for tourism infrastructure and events. 21 virtual/live events in 2021-2022. Participate and present in trade shows, gathering and analysis of trade intelligence to support key initiatives in the region. Show less

Brussels Area, Belgium

Planned and executed market-entry strategies for Mexican companies exporting to Belgium and the EU Market. Developed strategic relationships for Mexican companies with local counterparts to secure market position in their respective industries.Led analysis and research efforts to identify key export opportunities and growth markets.Led Foreign Direct Investment research and analysis to identify key business opportunities for Belgian and EU based companies. Achieved incremental… Show more Planned and executed market-entry strategies for Mexican companies exporting to Belgium and the EU Market. Developed strategic relationships for Mexican companies with local counterparts to secure market position in their respective industries.Led analysis and research efforts to identify key export opportunities and growth markets.Led Foreign Direct Investment research and analysis to identify key business opportunities for Belgian and EU based companies. Achieved incremental investment by EU based companies of 40% in 2021. Show less

Brussels Area, Belgium

Head of Human Resources, Finance, Purchasing, and Building Management. Management of an annual budget of 2 million euros. P&L responsibility, annual savings in HR strategy above 100K. Managed relationships with labor attorneys, and other suppliers of services. Fleet management, and State visits coordinator.

Orange County, California Area

Planned and executed market-entry strategies for Mexican Companies in Southern California, hostedevents with business partners and prospects highlighting companies´ competitive advantages in theautomotive and consumer goods sectors.• Led market research and analysis initiatives to identify key export opportunities for Mexican goods and services, as well as Foreign Direct Investment opportunities in partnership with the States of Nuevo Leon, Baja California, and Jalisco… Show more Planned and executed market-entry strategies for Mexican Companies in Southern California, hostedevents with business partners and prospects highlighting companies´ competitive advantages in theautomotive and consumer goods sectors.• Led market research and analysis initiatives to identify key export opportunities for Mexican goods and services, as well as Foreign Direct Investment opportunities in partnership with the States of Nuevo Leon, Baja California, and Jalisco generating incremental annual investments by U.S. companies of 20%in 2013-2015 while strengthening the “Mexico” brand position in California, USA. Show less

Orange County, California Area

Head of Human Resources, Finance, Purchasing, and Building Management. Management of an annual budget of 1 million euros. P&L responsibility, savings of 500K USD in the Office Relocation project. 200K savings in building inventory and refurbishment project. Managed relationships with all key office suppliers of goods and services. Vehicle fleet management, and State visits coordinator.

Mexico City Area, Mexico

Instituto Matías Romero de la Secretaría de Relaciones Exteriores (Diplomacy School)

Greater New York City Area

Online legal services website

New York, New York, United States

Responsible for defining and implementing the brand strategies and operation of Colgate toothpaste variants representing 30% of U.S. market sales. Performed budget planning, planned logistics, improved brand image, and executed seasonal sales promotions.Achieved a 5% annual increase in year over year sales (2007-2008), 25% above target 🎯Monthly presentations to senior management of key projects and activities including feasibility studies for new products and brand variants.

Englewood Cliffs, Nj

Developed, planned, and executed the annual Marketing and CRM plans to drive key Ferrari objectives generating $225 million in automotive sales per year in the U.S., Canada, and Mexico markets.Directed and supported key marketing activities: Ferrari Challenge racing 🏎️ series; Ferrari Driving Experience Program; owner rallies, and ALMS races. 🏁Coordinated participation and test drive programs at various Concours d'élégance events, including Pebble Beach.Coordinated presence in… Show more Developed, planned, and executed the annual Marketing and CRM plans to drive key Ferrari objectives generating $225 million in automotive sales per year in the U.S., Canada, and Mexico markets.Directed and supported key marketing activities: Ferrari Challenge racing 🏎️ series; Ferrari Driving Experience Program; owner rallies, and ALMS races. 🏁Coordinated participation and test drive programs at various Concours d'élégance events, including Pebble Beach.Coordinated presence in major North American auto shows.$3 million annual Marketing budget.Managed the Ferrari CRM program in North America whose primary objective was customer retentionand satisfaction. Created unique personalized relationships with customers, managed the Ferraricustomer care center, conducted one-to-one Direct Marketing campaigns, responsible for RSVP process to Ferrari events, managed the Ferrari leads management system, and corporate sales and service CSI surveys. Vehicle sales increase of 20% from 2005-2007, 30% above target. Show less

Mexico City, Mexico

Developed dealer network sales managers and sales force: recruiting/training/evaluation/sales techniques.Managed the brand advertising plan for Mexico through ad agency (Ogilvy Mexico).Implemented the Land Rover Experience off-road track project in Huixquilucan, EdoMex.Responsible for setting and meeting national vehicle sales objectives, volume planning, overseas ordering, and monthly sales reporting.Led market research and analysis initiatives that identified and… Show more Developed dealer network sales managers and sales force: recruiting/training/evaluation/sales techniques.Managed the brand advertising plan for Mexico through ad agency (Ogilvy Mexico).Implemented the Land Rover Experience off-road track project in Huixquilucan, EdoMex.Responsible for setting and meeting national vehicle sales objectives, volume planning, overseas ordering, and monthly sales reporting.Led market research and analysis initiatives that identified and quantified key business opportunities to launch the entry-level Discovery, Range Rover, and Freelander SUVs generating incremental revenue of $6.4 million per year while strengthening brand positioning in Mexico. Show less

Mexico City, Mexico

Premier Automotive Group (PAG) Senior Marketing Analyst—2001-2002 Implemented PAG Financial strategy bringing automotive financing services to partner luxury brands under one operational umbrella, integrating all major operating standards. Responsible for delivering a premium automotive credit experience to Land Rover, Volvo, Jaguar, and Lincoln customers in their CRM contacts: defined and established the new service standards for customer care center and selected the… Show more Premier Automotive Group (PAG) Senior Marketing Analyst—2001-2002 Implemented PAG Financial strategy bringing automotive financing services to partner luxury brands under one operational umbrella, integrating all major operating standards. Responsible for delivering a premium automotive credit experience to Land Rover, Volvo, Jaguar, and Lincoln customers in their CRM contacts: defined and established the new service standards for customer care center and selected the call center associates. Monitored credit approval times, automotive insurance service, insurance claims response rates, and other KPIs for call center management. Results led to a consolidation of 30% finance share representing a $150 million business in PAG automotive financing, ensuring brands’ competitiveness, profitability, and market leadership. Implemented market-intelligence activities: maintained competitor statistics, sector activities, and financial services trends. 200% sales increase in 3 years.Customer Value Team (CVT) Coordinator—2000 Coordinated a group of cross-divisional area VPs charged with evaluating new business opportunities and identifying new vehicles and services to enable Ford of Mexico to meet its growth targets for 2000. Project results: net income of $200 million. E-Commerce Executive—1999 (Mexico´s first multi-brand online car sales and financing website) Show less

Master Of Business Administration - Mba, Marketing And Customer Relationship Management, A

Activities and Societies: President of the International Students Club

Certificate (Diplomado), Entrepreneurship/Entrepreneurial Studies, A

Activities and Societies: Collaborated with faculty in teaching methodology and implemented presentations on case studies. Developed.

Certificate Program (Diplomado), Business Administration And Management, General, A

Ba, International Relations

Bepc, French Studies

Activities and Societies: Active in sports, Track and Field, Tennis. Music (Piano), huge F1 fan!