As the Marketing Operations Manager at LiveU, I help the marketing team work smarter and faster by implementing and managing various marketing automation systems, most recently Pardot. I also support the marketing strategy and planning based on data-driven insights and reports that I create and analyze.I graduated with a Bachelor's degree in Marketing from New Jersey City University in 2017, where I developed my passion for marketing . Since then, I have gained over six years of experience in marketing operations, campaign execution, and trade show management at LiveU, a leading provider of live video solutions. I have successfully implemented two new marketing automation systems, one for each market segment, and executed multiple regional trade shows in the broadcast industry. I have also contributed to the improvement of the lead generation, user retention, and meeting booking processes by automating workflows, creating tracked URLs, and connecting form submissions to our CRM.My core competencies include Pardot, process improvement, Salesforce, and reporting. I value efficiency, creativity, and collaboration, and I always strive to find solutions that save time and optimize results. My goal is to enable the marketing team to focus on the strategic and creative aspects of their campaigns, while I handle the technical and logistical ones. I enjoy working with a diverse and talented team that shares my vision and passion for marketing.
Listed skills include Marketing, Virtual Reality, Live Streaming, Microsoft Office, and 18 others.
