Luisa Davis Email & Phone Number

Washington, District Of Columbia, United States

- Develop content strategy for school’s website, digital displays/ads, social media and newsletters- Manage digital content creation for website and social media channels- Serve as webmaster for the School of Business and oversee all website operations including technical maintenance, UX optimizations, design refreshes and expansion- Lead analysis and reporting of digital content performance- Manage digital advertising agency relationship to execute SEO/SEM campaigns, social media ad campaigns and recruitment CRM for prospective graduate students- Maintain school’s social media content strategy updated

Richmond, Virginia

- Leverage internal climate survey to create student engagement strategies for remote spring and fallsemester due to COVID-19- Manage online crisis communications strategy through COVID-19 and social unrest- Briefed and led creative team through May 2020 online graduation celebration approach- Manage creation of video assets for giving campaigns, student recruitment and alumni engagement- Manage social media content team of 2-3 student workers- Lead website expansion projects and updates- Conduct annual competitive analysis to assist with recruitment strategies- Created and launched new school wide social media strategy, and marketing metrics benchmark

Richmond, Virginia Area

- Serviced 20+ clients ranging from industries including: wine & spirits, tech startups, real estate, energy, health, wellness and non-profits - Provided marketing services for local businesses including brand identity development, web design, graphic design, market research, press releases, content strategy and social media management For my freelance portfolio please check out: www.luisa-contaifer.com

- Led brand identity, marketing collateral and website refresh process- Provided Cornerstone’s key clients with brand identity development consultations- Developed PR strategy, social media content plan, and secured new media contacts

District Of Columbia

- Created brand strategy for patient support program and briefed creative teams on phased approach- Partnered with UX team to develop user flows and drip marketing program for patient support- Managed social media reporting, quarterly social POVs, and created social strategy for agency- Developed social strategy for Facebook and Twitter unbranded pharma campaign and introducedre-targeting digital strategy

Richmond, Virginia Area

New York, New York

Assigned to Red Lobster, Doctor's of the World and P&G brands. Intern team won first place and "Best Strategy" acknowledgement in Publicis' internship pitch competition.

Greater New York City Area

Assigned to Hershey's and Diageo (Johnny Walker, Don Julio) digital accounts.

Harrisonburg, Va

Richmond, Va

M.S, Creative Brand Management, 3.6

Bachelor Of Arts (Ba), Media Arts And Design (Converged Media Concentration)

Converged Media concentration teaches students the delivery of content via multiple media formats such as text, images, audio, video.