Luisa Rueda, Mba Email & Phone Number

Greater Pittsburgh Region

As a Salesforce consultant I actively participate in the discovery, design, configuration, and change management processes of client engagements.* Apply marketing expertise to support clients pain points and initiatives through Pardot and Salesforce CRM solutions.* Orchestrate and guide presentations, demonstrations, and workshops sessions to extract and document user and system requirements for use in mapping business processes and identifying gaps.* Design and configure components of the Salesforce solution, following standards and best practices. * Develop change management and training plan for post implementation user adoption.

Greater Pittsburgh Area

Role performed at SUMMA TECHNOLOGIES, now a CGI company.Lead strategy and cross-functional collaboration for development, execution, and measurement of integrated marketing campaigns and programs. Development and implementation of marketing campaign programs framework while driving alignment and collaboration with sales and other stakeholders.*Implemented and established Marketing Programs framework and processes in CRM & Marketing Automation platforms to accurately track ROI.*Planned and measured high-impact traditional and online marketing programs (webinars, email campaigns, social media, events, etc.) influencing pipeline and revenue in FY.*Implemented inbound methodology for marketing campaign program plans and execution.

Greater Pittsburgh Area

Led product marketing initiatives for core product offerings at EFI’s software business unit. Responsible for creation and management of product and demand generation programs.* Developed go-to-market strategies and marketing plan for two core product offerings in specific market segment. Responsible for defining buyer/decision maker personas and determining market segment messages and communication approach.* Created tools and communications to support product release readiness, including: collateral and sales enablement tools, converting technical product positioning into crucial customer facing messages.* Lead research and development of a Customer Reference Program for EFI’s software business unit.

Responsible for the creation, execution and tracking of the marketing plan to meet region-specific business needs. Managed regional channel relationships and relationships with regional sales team and acts as liaison for prioritization and response of overall field marketing information and requirements. Provide analytical and strategic recommendations on regional programs in support of goals growth.

Conceptualized, developed, and implemented customer focus program.• Designed and developed the “User Communities” Program framework. • Led a cross functional team to execute elements within the “User Communities” Program. • Launched and established two standalone international communities within eight months reaching targeted level of membership of +300.• Designed specifications, guided implementation and championed web-portal groups as a centralize resource to users within the “Users Communities” program.• Measured and trace KPIs to identify qualitative value within the established program, increasing OnBase value and awareness from an end user perspective.• Measured and trace KPIs to identify quantitative value within the established program, influencing sales targeted quota.• Conducted presentations and training sessions as a subject matter expert for end users, partners and internal business units.

Planed, designed, executed and managed industry specific sales demand generation campaigns to create interest, purchase and use of software. • Developed and executed opportunities for the creation of customer spotlights, video testimonial, and case studies.• Designed and created communication campaigns for lead generation purposes, targeting a variety of industries developing value proposition accordingly• Developed and presented OnBase marketing and business content in conferences with customer, prospect, and partner audience of +100 attendees in size• Discovered and qualified +200 marketing-ready leads by implementing solution-selling methodology.• Initiated, analyzed and delivered cost per lead bench mark analytics to better utilize internal resources; saved time and improved results of marketing operations.• Designed, launched and implemented first pay-per-click campaign for Latin America; successfully gathered marketing intelligence for utilization across four targeted regions. • Created Latin American sales pipeline with projected sales of USD $600K, through six months of targeted demand generation efforts.

Developed, executed and measured success of marketing plan initiated in target markets. • Forecasted, tracked and managed up to USD $1.5M marketing budgets across multiple geographies. • Planned, developed and executed 27 trade shows and six end-user conferences throughout Latin America and Spain marketing diverse vertical and back office solutions.• Designed and launched first international reseller ramp up program and offered first newsletters program to designated market; meeting cultural needs.• Planned and executed a variety of customer programs including webinars and newsletters to generate customer interest and conducted customer satisfaction surveys to derive qualitative information to ensure customer needs and interests were met. • Managed marketing relationships with solution providers internationally (Latin America and Spain)

Volunteer role where:• Crafted and developed group's activities and initiatives with management team• Produced, managed, and published web content • Designed collateral and presentation materials for speaking engagements and/or events

Master In Business Administration (Mba)

Business Administration, International Business

Activities and Societies: *Alpha Kappa Epsilon International Business Honor Society *Women Soccer Team

Business Administration, Business Administration

Activities and Societies: *Women Soccer Team