Luis Leon is a Founder and Chief Creative Strategist at UA and Creative. He is proficient in English and Spanish. Colleagues describe him as "Luis brought tremendous insight + creative strategy to our paid media approach for one of our key products. He was able to evaluate the competitive beauty climate, make strong UGC-anchored recommendations and ensure that our actual shoot production was comprehensive enough to give us content to span multiple months. His cost-efficient approach to optimization is incredibly valuable to brands and his ability to execute to brand standards exceeded our expectations. The performance of our content spoke for itself and we were incredibly pleased with our campaign together. Luis' ability to analyze and strategize on the fly, acting as an extension of our team, was absolutely key to make sure we delivered on our ROI targets. He's a huge asset to any team and with room to test + optimize, can really turn around performance for any brand." and "When it comes to marketing, some are number nerds and some are Picassos. Luis Leon is both—a left-brain analyst and a right-brain creator. Hand him a spreadsheet, and he'll read it like it's a thriller novel. Luis sifts through CTRs, CVRs, and LTVs, finding those game-changing insights as if they were Easter eggs hidden in a field of data. But Luis isn't just a numbers guy. He's a content machine. When he’s not leading a team of creatives to the races creating a truck load of ad content. When that wasn’t enough, he went off to record and shot a rap video himself. He’s an analytical, hands on, creative leader. If you're seeking a marketing maven who's as comfortable with Excel as he is with a storyboard, Luis is your man."