Director Of Public Relations And Communications
CurrentServed as a dynamic and data-driven leader contributing to the life-saving mission of Austin Pets Alive! through PR and Communications efforts. Led earned media efforts on a national, state, regional, and local level by identifying potential news stories and leveraging media relationships. Developed strategies for media relations and issues management, writing and publishing news releases, op-eds, and magazine stories that promote the mission of APA! Introduced the brand to new audiences by leveraging Spanish media connections, building relations with new outlets, and growing internal relations.