Luisa Fernanda Navarro Villarraga Email & Phone Number

México

- Leadership and implementation of a successful in-house model for the creative and efficientdevelopment of campaigns for LATAM (Nokia devices and HMD services). PR, point of sale, digital and e-comm assets.- Constant alignment with the global team to achieve high-impact campaigns for the brand.- Strategic consumer analysis and input through tools such as GWI for all LATAM countries.- Leadership in the development of a new content and influencers strategy for LATAM, working integrated with partner agencies.

México

- Re-introduction of the Nokia brand consistently in 13 markets with complex market environments:+ 6 carriers + 5 retailers across America's region.- Strategic campaign development for USA working integrated with internal teams in Mexico and L.A. offices.- Strong development of content for 9 social media channels through a detail planning for product launches, key seasonalities and special brand moments.

México

- Brand strategy to achive the growth of brand metrics: (aided and unaided) brand consideration, preference and purchase intent.- Introduction of more disruptive and assertive media focusing on hero devices with efficient investment.- Clear & strategic construction and positioning of brand product series.- Leadership, integration and strategic alignment of global campaigns within the local context and challenges for each launch.- Strategic leadership of agencies and partners.- Leadership and alignment of brand communication in all internal areas: trade marketing, co-marketing, soft & hard display and digital.

México

- Planning and coordination of the company's new business strategy. Participation in +20 pitch.- Leader of the customer service teams to achieve the growth of the current clients revenue: Kimberly Clark, Kellogg’s Company, Sigma, Mondelez.

Jwt Mexico

- Leadership, creation and process development for Nokia's creative HUB for LATAM.- Leadership in the integrated planning of each launch with all partner agencies for the brand.- Management of the transition of companies and launch of new Microsoft products.

Bogotá, Colombia

Client management for Nokia in LATAM markets. - Market and consumer analysis for the development of communication plans based on global strategies. - Knowledge and support to retail & trade marketing communication for all local customers in: México, Colombia, Argentina, Chile, Perú, Caribe y Centro América.

Jwt Colombia

Internal management for the development of campaigns for Nokia in several Latin American countries from Colombia.

- Data analysis of media investment and competition in the Brazilian and Latin American markets.- Trends research for the area of solution wash of Unilever.- Support to the area of strategic planning for the accomplishment of brand projects.

Marketing And Advertising, Publicidad

Profesional En Mercadeo Y Publicidad, Publicidad