Luiz Eduardo M. Serrano Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Oversaw the collection strategies for a ~$2 billion portfolio of loan products and credit cards, leading initiatives within the Collection Innovation Lab and managing data infrastructure as a Data Steward.
• Collection Optimization: Enhanced collection policies by conducting statistical tests to refine discount structures, renegotiation conditions, and other strategic levers, minimizing credit costs.
• Strategic Product Planning: Formulated and implemented strategic plans for credit products, established and monitored KPIs, and provided insightful reports and recommendations to C-Level executives and the board to.
• Data Integration and Management: Acted as the primary liaison between IT and business units to ensure effective data integration and infrastructure design, clearly communicating business needs to support optimal system.
• Cross-Functional Collaboration: Coordinated with Credit and Product teams to enhance the overall management of the credit cycle, focusing on strategies to increase profitability.

São Paulo, Brazil

• Collaborated with clients to enhance operational efficiency and develop strategic solutions, delivering measurable results across various projects.
• Inventory Optimization: Developed a tool for optimizing MRP/DRP processes, achieving a 16% reduction in inventory levels while meeting SLAs, which resulted in annual savings of ~$4 million. (Telecom | 4 months)
• Collection Process Redesign: Led the redesign and optimization of debt collection processes and policies, generating annual savings of ~$5 million. (Banking | 6 months)
• Collection Innovation Lab: Implemented an Innovation Lab focused on debt collection, applying growth techniques to optimize policies related to discounts, renegotiation conditions, and other levers, resulting in ~$11.
• Governance Structure Redesign: Contributed to redesigning governance structures and reporting frameworks for C-Level executives and the board, improving decision-making processes. (Banking | 2 months)
• Credit Innovation Lab: Led the creation of an Innovation Lab for credit assessment, applying growth techniques to optimize policies on acceptance thresholds and pricing segmentation. (Banking | 5 months)

Eindhoven, Netherlands

• Conducted an in-depth market research project as part of the Master in Management program, focusing on indirect sales channels for professional lighting available to small and mid-sized fashion retailers in the BeNeLux.
• Sales Channel Analysis: Identified and segmented indirect sales channels, mapping key players and their roles within the market.
• Strategic Recommendations: Provided actionable recommendations based on qualitative modeling of supply structures and quantitative estimation of sales volume.
• Branding Strategy Discussion: Engaged in discussions regarding contentious issues related to the company's branding strategy, offering insights to address challenges and align with market opportunities.

Rio De Janeiro, Brazil

• Contributed to the enhancement of the company’s operational structure and business strategy through diverse initiatives.
• Industry and Regulatory Analysis: Conducted thorough analysis of industry trends and regulatory requirements to inform strategic decisions.
• Back Office Development: Designed and implemented improvements to the company’s back office structure, streamlining operations and enhancing efficiency.
• Process Automation: Automated daily processes using VBA and C#, reducing manual effort and increasing operational productivity.
• Dashboard Creation: Developed informative dashboards using Power BI, providing actionable insights and supporting data-driven decision-making.

Rio De Janeiro, Brazil

• Performed comprehensive analyses to enhance the efficiency and automation of levitation trains.
• Economic Viability Assessment: Evaluated the economic feasibility of the project's implementation across various scenarios, providing insights into potential financial impacts.
• Sensitivity Analysis: Conducted sensitivity analyses to optimize the efficiency of the vehicle’s secondary systems, identifying key factors that affect performance.
• System Automation: Automated the main electrical systems of the vehicle, improving operational reliability and reducing manual intervention.

Master'S Degree, Management

Master Thesis: "The Impact of Touchscreen Devices on the Effects of Affect and Pseudo-Certainty on Risk Propensity in the Field of.

Bachelor'S Degree, Electrical Engineering

Final Project: "Descriptive Manual of the Levitation Train MagLev-Cobra." • Volunteered in the university's hospital, reading to children.