Luiza Borges Email & Phone Number

Emea

Amsterdam, North Holland, Netherlands

São Paulo, Brazil

- Management and coordination of internal and third-party resources for the execution of loyalty campaigns;- Guarantee the synergy of the cross-functional teams, such as POS development, supply chain, BI, and financial. - Project management, meeting deadlines, scope, documentation, and budget in campaigns; - Monitoring and analysis of results that include driving a significant increase in average ticket (+15%) and frequency of purchases (+10%) and increase greater than 10% on the base of loyal customers at the retailer;- Project management, following and monitoring developments, risks, and interventions to ensure the success of campaigns;- Working closely with the global team, especially the business intelligence team in the Netherlands.

São Paulo, Brazil

- Mapping consumer behavior, competitors, and trends to outline the best strategic plan for brands, B2C and B2B: integrating projects in different businesses, in a fast-paced environment always focusing on achieving consistent results for the brands;- Drawing up short, medium, and long-term marketing strategies;- Managing long-term projects, assembling information from BI and performance teams, crossing data with the strategic objectives aligned with the clients;- Contributing to digital marketing efforts on paid media and content to optimize end-to-end campaigns focusing on delivering a consistent omnichannel strategy.

São Paulo, Brazil

- Developing strategies, digital and offline, to create a consistent omnichannel experience for customers' journey for a specific high-end segment client, increasing brand recognition among the target audience;- Development of highly adherent local strategies, thus improving the brand's relationship with its stakeholders, such as retailers and architects, boosting sell-in and sell-out;- Advising on opportunities and risks for the brand through continuous assessment of results and changes in the luxury market, managing a R$ 1.5 million marketing budget.

São Paulo, Brazil

- Planning and managing B2B and B2C campaigns, from drawing strategies to analyzing results;- Monitoring results and managing projects, identifying improvements through data evaluation and adjusting strategies;- Developing and implementing strategies, digital and offline, to create a consistent omnichannel experience for customers' journeys, resulting in the brand presence of one of the clients in South America and Mexico, maintaining brand consistency in different geographic markets; - Mentoring 4 people from different teams, such as account management, content and design.

São Paulo, Brazil

- Plan and monitor campaigns and content delivery for each client's channels; - Organize internal and external demands: performing a traffic role, managing projects, and monitoring deadlines and deliverables;- Develop campaign briefings and specific customer demands;- Meet with clients to present new insights and results: - Proposals for new customer demands: significant increase in the number of clients (+15%) and the agency's monthly income, through new business generated;- Management of the agency operation, including creative, account management, and development teams, with 12 people in total, key account management, and support to the commercial area.

São Paulo, Brazil

- Monitoring scopes and results: identifying new sales opportunities; - Creating customer performance reports: expansion of the scope of some clients through the identification of sales opportunities. - Supporting creative and strategic teams with client's information and insights;- Implementation of project management techniques, such as Gantt Charts, kanban boards, dashboards, and RACI matrix, among others, that optimized the work of the account management area.

São Paulo, Brazil

Assignments in the main project, an SAP implementation project management in a large hospital in São Paulo:- Monitoring deliveries and deadlines;- Stablishing routines to mitigate errors and delays in deliveries;- Process design, weekly status report for follow-up with the customer and a third-party programming company;- Direct assistance to the consultant and manager of the project at EY, through constant evaluations of project development.Key Achievements in this position:- Extensive learning in project management techniques;- High-complexity project management, involving different areas of the client and third parties, with more than 80 people directly involved.