Luke Cassidy
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Luke Cassidy Email & Phone Number

Director, Experience Design at Salesforce at Salesforce
Location: Walton-On-Thames, England, United Kingdom 11 work roles 1 school
1 work email found @salesforce.com 3 phones found area 415 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email l****@salesforce.com
Direct phone (415) ***-****
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Current company
Role
Director, Experience Design at Salesforce
Location
Walton-On-Thames, England, United Kingdom
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Who is Luke Cassidy? Overview

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Quick answer

Luke Cassidy is listed as Director, Experience Design at Salesforce at Salesforce, a with 46706 employees, based in Walton-On-Thames, England, United Kingdom. AeroLeads shows a work email signal at salesforce.com, phone signal with area code 415, and a matched LinkedIn profile for Luke Cassidy.

Luke Cassidy previously worked as Director, Experience Design at Salesforce and Experience Design Lead EMEA, Salesforce Industries at Salesforce. Luke Cassidy holds Bsc, It from The University Of Salford.

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{first}.{last}@salesforce.com
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Profile bio

About Luke Cassidy

Luke Cassidy is a digital native with 25 years’ experience of delivering digital products and services with a laser focus on solutions that are usable, useful and used. Luke is known to his clients and colleagues as a professional trusted advisor with a deep specialism and passion for Digital and User Experience (UX) combined with strong enthusiasm and integrity. Luke's strengths are in bridging the needs of users, business and technology and he has the breadth and depth of skills and experience across all aspects of Digital, Mobile and User Centred Design as well as wider business consulting and has worked on award-winning projects across a range of sectors including Finance, Health, Government & Public Sector, and Telecoms for organisations including British Council, BT, DoH, HMRC, UK Met Office, NHS, NIHR, Securicor, and Vodafone. Luke has led on RFP responses, pitched to clients as well as presenting at conferences and advising high-profile clients on the what, why and how of UX to help them embed it in their organisations.Core competencies: Digital business innovation and transformationUser-centred product and service designUser Interface design & developmentPrototyping / Adobe CC / Axure / HTML / CSSRequirements management Usability testing and evaluationInteraction design / Information architectureProject managementAgile UX / SCRUMBusiness Change ManagementProblem Solving & Decision MakingStakeholder ManagementBusiness DevelopmentManagement Consultancy

Listed skills include User Experience, User Interface Design, User Centered Design, Requirements Gathering, and 31 others.

Current workplace

Luke Cassidy's current company

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Salesforce
Salesforce
Director, Experience Design at Salesforce
san francisco, california, united states
Website
Employees
46706
AeroLeads page
11 roles

Luke Cassidy work experience

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Director, Experience Design

Current

London, England, United Kingdom

Feb 2022 - Present

Experience Design Lead Emea, Salesforce Industries

London, England, United Kingdom

Feb 2021 - Feb 2022

Senior Transformation Experience Architect

London, England, United Kingdom

Feb 2020 - Feb 2021

Senior Experience Architect

London, United Kingdom

Aug 2017 - Feb 2020

Experience Architect

London, United Kingdom

Aug 2016 - Jul 2017

User Experience Service Lead / Principal Consultant

London

• UX & Requirements Lead. Clinical Research Network. Led the business workstream of a project to deliver a new Portfolio Management System. This was a challenging project that included replacing 3 legacy systems and integration with a number of existing external systems. Using a rigorous Agile approach, the project successfully delivered in 8 months what a number of previous attempts had failed to do over an extended period.• Project Lead. NIHR. Led the project to re-design and re-platform the National Institute of Health Research’s public website from an out-dated, organisation-focused website to a user-focused, responsive design delivered on a modern CMS. Luke engaged over 50 organisations within NIHR to ensure the diverse range of needs were met and provided extensive communications, support and training to the user base as well as undertaking a market analysis to select the supplier who Luke worked closely with.• UX Lead. NHS England. Award winning. Led the UX work that delivered a cloud-based Integrated Intelligence Tool for the Senior Executive Team at NHS England. The project won ‘Big Data Project of the Year’ at the UK IT Industry Awards 2013• Requirements Lead. British Council. The British Council engaged PA to act as an independent supplier to run the procurement for the re-tendering of Education UK, a multi-channel, international service. As part of delivering a successful OJEU compliant process, Luke led the Requirements work stream and was responsible for the production of the PQQ and the ITT. This involved over 70 engagements with internal and external stakeholder to deliver an output-based specification.

Jan 2012 - Jun 2016

Senior User Experience Consultant / Principal Consultant

Manchester, United Kingdom

• UX Lead. Monitor. Luke led the user experience and requirements exercise engaging with a large number of stakeholders, many who were senior within the organisation, as part of large transition programme to meet changes in legislation• UX Lead. Met Office - WOW. Award winning. Luke helped deliver a sophisticated cloud-based website allowing enthusiasts, the education sector and the public to view and share almost real-time and historic weather data. WOW won 2 awards at the 2012 UK IT Industry Awards - 'Best use of cloud computing'​ and 'IT Project demonstrating most effective use of Collaborative Technology'• UX Lead. Met Office - DataPoint. To help the Met Office meet the Government’s Transparency Agenda for Public Sector Information, Luke led the user experience design and requirements of the next phase of their DataPoint product ensuring that the conflicting needs of a number of different stakeholder groups were understood as well as engaging with the target user base• Senior UX Architect. NHS. Luke was asked to urgently assess a late-running delivery project that had received very poor results in its pilot phase. In the short-term, Luke helped the NHS, the IT suppliers and their end-users to identify where real, pragmatic change needed to be made due to poor usability and, longer term, helped raise the profile of User Experience to senior levels on all sides• Senior UX Architect. Department of Health. Luke acted within the Central Architects team who supported the various programmes across the DoH and the NHS. Luke provided a range of services including assurance, user interface assessment and design, usability testing design and facilitation as well as general user experience guidance• Senior UX Architect. Connecting for Health. Various projects over a 3.5 year period including working for the CTO to deliver the strategy and business planning for an NHS employee portal and the creation of a ‘Vision’ demonstrator.

Mar 2006 - Jan 2012

User Experience Consultant

Manchester, United Kingdom

• UX Lead. HMRC. Luke had a key role working on the business side of a large £120MM project engaging with HMRC; the IT Supplier and a 3rd party to design a new online tax service for the Construction Industry• Incubation Lab Lead. Securicor. Luke was involved from the beginning of a project to create a new e-business start-up. Luke helped with the creation through to commercial launch and was responsible for the website and also working with agencies to help define the brand, marketing and advertising• Other experience includes design and delivery of an e-learning intranet for BT and UX Lead as part of a new, bespoke application for the Student Loans Company.

Mar 2002 - Mar 2006

User Experience Consultant

London, United Kingdom

Luke joined PA as an Analyst in their e-business team and was promoted to Consultant Analyst, then Consultant, within 2.5 years of a 5-year timeframe. Projects included designing a Global Procurement Portal for ICI and defining a health portal for a FTSE 100 company.

May 1999 - Mar 2002

Travelling Around The World

Career Sabbatical

Been a long time coming...Recommendations for SE Asia, Oz, NZ, California and South America always welcome ;-)

Nov 2014 - Jul 2015

Founder & Director

Sozo

Manchester, United Kingdom

Luke founded Sozo, specialising in Internet consultancy and new media business solutions. Clients included Siemens plc, Victrex plc. and Department of Trade and Industry. Luke presented to CBI and IoD in this role as well as delivering a project that won a Yahoo Japan award.

Sep 1995 - Feb 1999
Team & coworkers

Colleagues at Salesforce

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1 education record

Luke Cassidy education

FAQ

Frequently asked questions about Luke Cassidy

Quick answers generated from the profile data available on this page.

What company does Luke Cassidy work for?

Luke Cassidy works for Salesforce.

What is Luke Cassidy's role at Salesforce?

Luke Cassidy is listed as Director, Experience Design at Salesforce at Salesforce.

What is Luke Cassidy's email address?

AeroLeads has found 1 work email signal at @salesforce.com for Luke Cassidy at Salesforce.

What is Luke Cassidy's phone number?

AeroLeads has found 3 phone signal(s) with area code 415 for Luke Cassidy at Salesforce.

Where is Luke Cassidy based?

Luke Cassidy is based in Walton-On-Thames, England, United Kingdom while working with Salesforce.

What companies has Luke Cassidy worked for?

Luke Cassidy has worked for Salesforce, Pa Consulting Group, Pa Consulting, Career Sabbatical, and Sozo.

Who are Luke Cassidy's colleagues at Salesforce?

Luke Cassidy's colleagues at Salesforce include Hillary Ross Gonzalez, Chipman Macdonald, 内藤将文, Noriko Itoh, and Christopher Koucheki.

How can I contact Luke Cassidy?

You can use AeroLeads to view verified contact signals for Luke Cassidy at Salesforce, including work email, phone, and LinkedIn data when available.

What schools did Luke Cassidy attend?

Luke Cassidy holds Bsc, It from The University Of Salford.

What skills is Luke Cassidy known for?

Luke Cassidy is listed with skills including User Experience, User Interface Design, User Centered Design, Requirements Gathering, Usability Testing, User Experience Design, Usability, and Strategy.

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