Luke Richey Email & Phone Number

Birmingham, Alabama, United States

• Led a team of copywriters, SEO specialists, and graphic designers.• Oversaw Content, Design, and Local SEO teams.• Developed content strategy every month for blogging and newsletter clients.• Created content strategies for social media clients each month and handled client communication for social media, blogging, and newsletter clients.• Boosted social posts on FB, IG, and LI every week to increase post engagement, website visitors, and other key goals.• Provided content direction for clients' social media ads, geo ads, landing pages, and more.• Worked with Director of Technical SEO to meet client search engine optimization goals and boost clients' rankings in SERPs.• Reported directly to VP of Operations and assisted with projects and copywriting on a routine basis.

Birmingham, Alabama, United States

• Led a team of content writers and coordinated with other department heads (social media, design, SEO, & advertising).• Developed content strategy every month for blogging and newsletter clients.• Worked directly in client CMSs, creating and ensuring fully optimized content for SEO.• Collaborated with VP of Production on new processes/protocol throughout tenure.• Carried out optimization campaigns to boost organic Search rankings for key Uptick Marketing blog pages.• Assisted with projects and copywriting on a regular basis.

Birmingham, Alabama, United States

• Drafted copy for Facebook, Instagram, LinkedIn (social ads), behavioral and retargeting ads, landing pages, webpages, social media (FB, TW, IG, & LI), and blog posts. • Involved in content strategy for >100 clients in some capacity, with a focus on highly technical and/or industrial clientele. • Optimized webpages for keywords and in accordance with best content marketing and SEO practices.• Proofread and edited content created by other content writers, department heads, and freelancers.

Auburn, Alabama Area

• Wrote taglines, case studies, and other marketing collateral. • Crafted social media content for ~60 clients on Facebook, Twitter, YouTube, Pinterest, & Instagram.• Composed and edited ~10 blog posts and ~120 unique social posts per week. • Optimized content for SEO and user engagement.

Auburn, Alabama Area

• Created and published Emma email marketing campaigns for events, scholarship opportunities, and awards. • Compiled comprehensive PDF remediation list and converted PDFs to HTML pages, subscribing to sound accessibility principles. • Facilitated social media updates and branding for key staff in the HCOB. • Helmed the rebuild of major HCOB degree path’s online presence.• Penned, edited, optimized, & coded pages for HCOB website, which receives 400,000+ hits annually.• Managed 2 in-house CMSs, 2 digital signage platforms, & CRM-trained in Salesforce. • Aided in the writing, editing, & designing of documentation used in marketing campaigns, which reaches ~5,000+ students.

Auburn, Alabama Area

• Drafted and edited technical manual for lab technology.• Tested usability and accessibility of lab documentation, designs, & media.• Conducted comprehensive study, testing, & report on Department of English’s website—focusing on usability, accessibility, & user experience.

Auburn, Alabama Area

• Taught 55 students over 2 semesters.• Led discussions and lecture once a week that fostered student engagement.• Participated in the piloting of major curriculum overhaul for writing course.• Designed lesson plans with an eye toward developing students' critical thinking skills.

Birmingham, Alabama Area

• Constructed weekly calendars used for print issues: 3 mini-feature articles and ~40 calendar entries per week.• Copy edited calendars, articles, & readied copy for print and online publication. • Interviewed business leaders, public figures, & key B’ham stakeholders.• Composed full-length articles biweekly.

Master'S Degree, Professional, Technical, Business, And Scientific Writing, Graduated

Activities and Societies: EGA (English Graduate Association) - MTPC co-chairCompleted a Master's in Technical and Professional.

Bachelor Of Arts - Ba, Professional, Technical, Business, And Scientific Writing

Activities and Societies: Professional Writing ClubBachelor's of Arts in English with a concentration in Professional Writing Bachelor's.