Marketing Strategy | Team Leader | Growth Marketing | Data-Driven InsightsWith over 15 years of experience in digital marketing, I have developed and executed highly effective internet marketing strategies for diverse industries, including health care and banking. I have led teams to consistently build, measure, and optimize campaigns, streamline operational processes, and leverage data-driven insights to drive sales growth.As the Digital Marketing Director at Vizient, I directed the digital strategy, execution, and ongoing optimization of corporate digital platforms, including the website that won four Digital Health Awards. I also oversaw email marketing and demand generation programs in Pardot and Salesforce, and partnered with marketing teams and outside agencies to design, implement, and manage account-based marketing and demand generation campaigns for healthcare SaaS offerings. My goal is to create engaging and impactful marketing experiences that deliver value to customers and stakeholders.Let’s connect!Mobile: ‪(682) 719-3310Email: lpearson2200@gmail.com