Luke Byatt Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As the Strategy and Product Operations Manager for TikTok LIVE, I am responsible for the go to market strategy MCNs and product optimisation. My focus is on enhancing the live streaming experience on TikTok LIVE, driving rapid revenue growth, and improving content quality on the platform. Leveraging my strategic acumen, I engage key stakeholders and integrate user feedback to optimise operational processes across internal and external channels. Through analytical decision-making, I ensure data-driven strategies that foster sustained growth and innovative content experiences.

Sydney, New South Wales, Australia

As Music Strategy & Product Operations Manager at TikTok/SoundOn, I led cross-functional initiatives to develop new revenue streams and optimise operational processes, driving growth across the North American and Oceania markets, with supplementary global markets as a secondary focus. My role focused on the protection and amplification of friendly IP, ensuring that our content and partnerships were both strategically safeguarded and effectively promoted to maximise reach and impact. This included implementing robust strategies to bolster brand awareness and position TikTok and SoundOn as a leader in the music ecosystem. I was able to integrate the new processes in with operational teams through training and SOPs, while conducting oversight and providing continual improvements for ongoing success. I ultimately provided sustained growth by engaging key stakeholders, integrating user feedback, and optimising operational processes leveraging analytics.

Sydney, New South Wales, Australia

As the Music Marketing & Programming Manager at TikTok / SoundOn, I spearheaded strategic initiatives to elevate artist profiles and maximise their reach across digital streaming platforms. I crafted compelling marketing campaigns, developed innovative promotional strategies, and effectively pitched music to DSPs to secure prominent playlist placements. In addition to my marketing responsibilities, I also served as the music programmer for the Oceania market. I owned the curation (including collaborating with ARN/iHeartRadio for TikTok Trending - DAB Radio), content strategy and development of operational efficiencies, elevating TikTok's leadership as the place for music discovery. I proactively identified emerging trends, artists, and opportunities to drive music consumption both locally and globally.

Sydney, Australia

As TMRW Music's Streaming Strategy & Playlist Manager, I lead the streaming team, fostering collaboration and guiding them to meet goals. I develop strategic plans, utilising industry insights to optimise streaming performance and expand TMRW's catalogue and Ministry Of Sound event exposure. I maintain relationships with DSPs, labels, and artists, overseeing rights management and ensuring compliance. By analysing trends, I devise strategies to differentiate TMRW's artists and generate reports for senior management to aid strategic planning.

Sydney, New South Wales, Australia

During my tenure as Founder & Editor of Futuremag Music from 2015 to 2022, I steered the evolution of an online music publication into a prominent industry voice. Leading a dynamic team, I nurtured creativity and spurred growth. Crafting and executing innovative marketing strategies bolstered our brand visibility and engagement, while vigilant financial management ensured optimal resource allocation. Providing strategic counsel, I guided the publication's trajectory within the music industry landscape. Fuelled by an entrepreneurial spirit, I adeptly navigated digital media challenges. My unwavering dedication to music and innovation cemented Futuremag Music as a respected platform for music discovery and industry insights, amplifying its success and influence.

Brisbane, Australia

As Project Officer at QMusic, I spearheaded initiatives connecting artists, communities, and the music industry in Queensland. Responsibilities included leading engagement efforts, consulting artists, conducting workshops, amplifying local music initiatives, and nurturing stakeholder relationships. Resulting in a vibrant, inclusive music ecosystem, my work facilitated a thriving music scene in Queensland.