Luke Byatt Email and Phone Number
Luke Byatt work email
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Luke Byatt personal email
From founding (and selling) a media company to brand strategy, I have dedicated my career to defining the cultural zeitgeist by championing creatives and brands with a unique point of view. I have a desire to deliver culturally relevant products and cultivate a positive consumer experience.You can currently find me working at TikTok (ByteDance) in Sydney, Australia or online at @lukeybyatt (TikTok / Instagram / LinkedIn). Alternatively, you may have discovered me on music industry trade press, or attended a panel I’ve led or participated on for TikTok, APRA AMCOS, QMusic, Griffith University’s Business School and more.
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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Tiktok Live - Governance Strategy And Product Operations ManagerTiktokSydney, Nsw, Au
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Tiktok Live - Agency Strategy & Product Operations ManagerTiktok Jun 2024 - PresentSydney, New South Wales, AustraliaAs the Strategy and Product Operations Manager for TikTok LIVE, I am responsible for the go to market strategy MCNs and product optimisation. My focus is on enhancing the live streaming experience on TikTok LIVE, driving rapid revenue growth, and improving content quality on the platform. Leveraging my strategic acumen, I engage key stakeholders and integrate user feedback to optimise operational processes across internal and external channels. Through analytical decision-making, I ensure data-driven strategies that foster sustained growth and innovative content experiences.
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Tiktok / Soundon - Music Strategy & Product Operations ManagerTiktok Jun 2023 - Jun 2024Sydney, New South Wales, AustraliaAs Music Strategy & Product Operations Manager at TikTok/SoundOn, I led cross-functional initiatives to develop new revenue streams and optimise operational processes, driving growth across the North American and Oceania markets, with supplementary global markets as a secondary focus. My role focused on the protection and amplification of friendly IP, ensuring that our content and partnerships were both strategically safeguarded and effectively promoted to maximise reach and impact. This included implementing robust strategies to bolster brand awareness and position TikTok and SoundOn as a leader in the music ecosystem. I was able to integrate the new processes in with operational teams through training and SOPs, while conducting oversight and providing continual improvements for ongoing success. I ultimately provided sustained growth by engaging key stakeholders, integrating user feedback, and optimising operational processes leveraging analytics.
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Soundon - Music Marketing & Programming ManagerTiktok Oct 2022 - Jun 2023Sydney, New South Wales, AustraliaAs the Music Marketing & Programming Manager at TikTok / SoundOn, I spearheaded strategic initiatives to elevate artist profiles and maximise their reach across digital streaming platforms. I crafted compelling marketing campaigns, developed innovative promotional strategies, and effectively pitched music to DSPs to secure prominent playlist placements. In addition to my marketing responsibilities, I also served as the music programmer for the Oceania market. I owned the curation (including collaborating with ARN/iHeartRadio for TikTok Trending - DAB Radio), content strategy and development of operational efficiencies, elevating TikTok's leadership as the place for music discovery. I proactively identified emerging trends, artists, and opportunities to drive music consumption both locally and globally.
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Streaming Strategy And Playlist ManagerTmrw Music Pty Ltd Jul 2019 - Oct 2022Sydney, AustraliaAs TMRW Music's Streaming Strategy & Playlist Manager, I lead the streaming team, fostering collaboration and guiding them to meet goals. I develop strategic plans, utilising industry insights to optimise streaming performance and expand TMRW's catalogue and Ministry Of Sound event exposure. I maintain relationships with DSPs, labels, and artists, overseeing rights management and ensuring compliance. By analysing trends, I devise strategies to differentiate TMRW's artists and generate reports for senior management to aid strategic planning. -
Founder & Editor (Exited)Futuremag Music Dec 2015 - May 2022Sydney, New South Wales, AustraliaDuring my tenure as Founder & Editor of Futuremag Music from 2015 to 2022, I steered the evolution of an online music publication into a prominent industry voice. Leading a dynamic team, I nurtured creativity and spurred growth. Crafting and executing innovative marketing strategies bolstered our brand visibility and engagement, while vigilant financial management ensured optimal resource allocation. Providing strategic counsel, I guided the publication's trajectory within the music industry landscape. Fuelled by an entrepreneurial spirit, I adeptly navigated digital media challenges. My unwavering dedication to music and innovation cemented Futuremag Music as a respected platform for music discovery and industry insights, amplifying its success and influence. -
Project OfficerQmusic Jan 2019 - Aug 2019Brisbane, AustraliaAs Project Officer at QMusic, I spearheaded initiatives connecting artists, communities, and the music industry in Queensland. Responsibilities included leading engagement efforts, consulting artists, conducting workshops, amplifying local music initiatives, and nurturing stakeholder relationships. Resulting in a vibrant, inclusive music ecosystem, my work facilitated a thriving music scene in Queensland.
Luke Byatt Skills
Luke Byatt Education Details
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Marketing
Frequently Asked Questions about Luke Byatt
What company does Luke Byatt work for?
Luke Byatt works for Tiktok
What is Luke Byatt's role at the current company?
Luke Byatt's current role is TikTok Live - Governance Strategy and Product Operations Manager.
What is Luke Byatt's email address?
Luke Byatt's email address is lu****@****sic.org
What schools did Luke Byatt attend?
Luke Byatt attended Griffith University.
What skills is Luke Byatt known for?
Luke Byatt has skills like Social Media, Communication, Music Management, Marketing, Music Industry, Artist Management, Social Media Marketing, Blogging, Management, Time Management, Artists And Repertoire, Entertainment.
Who are Luke Byatt's colleagues?
Luke Byatt's colleagues are Yumi Choi, Kilah Ford, Anna Fomicheva, Ahsan Panjwani, Hanlin Wu, Michael J. Beland, Gusti Purna Herawan.
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