Michael Lukich Email & Phone Number

Ann Arbor, MI, US

I lead data and analytics work for enterprise client engagements. My day-to-day work includes project scoping, strategy development, engagement delivery, workstream management, business development, program management, and client success. I manage diverse teams of data scientists, data engineers, and business analysts, fostering a collaborative environment.

I developed the poker industry's most comprehensive training course to teach players how to use solver technology in their own studies to develop better strategies and improve their game.

I joined the firm as an external consultant to implement measurement and reporting best practices within a growing marketing agency. I helped to bring standardization and scale to the newly-assembled Business Intelligence team, transforming them from a supporting operational function into a revenue-generating part of the organization.Within this role, I.

Washington D.C. Metro Area

I built and managed a team to transform how the marketing and communications functions used marketing data to drive decisions and strategies. I was responsible for the measurement and analysis of all Booz Allen's marketing efforts.Within this role, I oversaw the organization’s marketing analytics strategy and data infrastructure. I developed and integrated.

Washington D.C. Metro Area

I developed and delivered a post-graduate curriculum to ~25 students per semester focused on the following topics: digital metrics, data visualizations, website, display, email and social analytics, A/B and multivariate testing, attribution, and data aggregation.

Bethesda, MD

I led marketing technology and customer analytics strategy for Total Wine & More at the company's headquarters in Bethesda, MD. My team was responsible for all marketing data, applications, and systems that powered the organization's key marketing initiatives.Within this role, I developed and owned the company's marketing technology roadmap to drive.

Bethesda, MD

I headed all marketing for WealthEngine, leading a team of 5 and maintaining P&L ownership. I was responsible for developing overall strategy and executing lead generation, product marketing, content marketing, partner marketing, creative, PR, analyst relations, digital/web/social marketing, and events.Marketed B2B analytics technology solution to the.

Bethesda, MD

I led teams of up to 20 to provide continuing analytic support for clients through marketing and sales strategy and execution, reporting design and development, analysis of business problems, process improvement, and lead scoring / predictive modeling. I provided strategic insights and actionable recommendations in support of a variety of key questions.

Bethesda, MD

Bethesda, MD

I worked in the enterprise program management office, managing the planning, reporting, and tracking of a rolling 3-year plan of the $330M work performed by the IT organization. As a part of the role, I created executive reporting to provide senior leadership within IT (CIO and direct reports) an analytical view of various project metrics and leading.

Erie, PA

Summer MBA internship. I worked independently on a corporate-wide project tasked with the optimization and deployment of a marketing analysis software tool to be used by 3,000+ marketers throughout 8 global GE businesses.

Reston, VA

I supported clients with a number of different engagements including: application support, end-users training, enterprise software implementation, market research, strategy analysis, quantitative modeling, predictive analyses, software development, testing, and configuration.Experience supporting clients across the following verticals: Government.

Reston, VA

Baltimore, MD

I worked in a biotech pharmaceutical lab, executing laboratory procedures for clients to create pharma products.

Mba, Marketing And Strategy, 4.0

Activities and Societies: President, MBA Association; Graduate Business Forum; Graduate Marketing Association

B.S., Chemical Engineering, 3.51

Phd Program (Non-Degree Seeking - Course Audit), Marketing

I audited a PhD Seminar on Marketing Strategy