Michael Lukich Email & Phone Number

Ann Arbor, Mi, Us

I lead data and analytics work for enterprise client engagements. My day-to-day work includes project scoping, strategy development, engagement delivery, workstream management, business development, program management, and client success. I manage diverse teams of data scientists, data engineers, and business analysts, fostering a collaborative environment that leverages advanced analytics (e.g. R, SQL, Python) to offer innovative solutions in modeling, campaign strategy, database development, and investigative descriptive analytics. Specific experiences include:- Led a customer acquisition analysis, building econometric models (MMM and MTA) that directly influenced investment strategies and resulted in optimized capital allocation to effective marketing channels- Developed media mix models (MMM) and multi-touch attribution models (MTA), quantifying direct and 'halo' impacts of marketing spend and guiding future marketing investments- Conducted in-depth analysis of customer journeys across physical and digital channels, quantifying conversion rates and time-to-purchase for various segments based on channels, product categories, and other variables- Led an initiative to quantify lifetime value by customer segment and implement ongoing tracking and measurement

I developed the poker industry's most comprehensive training course to teach players how to use solver technology in their own studies to develop better strategies and improve their game.

I joined the firm as an external consultant to implement measurement and reporting best practices within a growing marketing agency. I helped to bring standardization and scale to the newly-assembled Business Intelligence team, transforming them from a supporting operational function into a revenue-generating part of the organization.Within this role, I helped the team launch automated and standardized dashboards for clients and internal stakeholders in Google Data Studio and PowerBI, transitioning legacy reporting away from Excel. I supported the sales team in analytics-focused business development efforts, securing and delivering on BI-based contracts. I also mentored existing analytics team members and hired new ones, further developing the team's technical and client-service capabilities.

Washington D.C. Metro Area

I built and managed a team to transform how the marketing and communications functions used marketing data to drive decisions and strategies. I was responsible for the measurement and analysis of all Booz Allen's marketing efforts.Within this role, I oversaw the organization’s marketing analytics strategy and data infrastructure. I developed and integrated a comprehensive marketing measurement framework, standardizing KPIs to provide consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments. My team extracted, analyzed, and synthesized qualitative and quantitative data from a variety of sources across multiple dimensions to measure and report on content performance, audience behavior, and marketing effectiveness. Finally, I developed automated marketing reporting dashboards in Tableau, integrating data across multiple platforms into a single-view of marketing performance.

Washington D.C. Metro Area

I developed and delivered a post-graduate curriculum to ~25 students per semester focused on the following topics: digital metrics, data visualizations, website, display, email and social analytics, A/B and multivariate testing, attribution, and data aggregation.

Bethesda, Md

I led marketing technology and customer analytics strategy for Total Wine & More at the company's headquarters in Bethesda, MD. My team was responsible for all marketing data, applications, and systems that powered the organization's key marketing initiatives.Within this role, I developed and owned the company's marketing technology roadmap to drive strategy for how Total Wine executed on key personalization, localization, and segmentation initiatives. I worked closely with all parts of the organization including IT, Loyalty & Rewards, Digital Experience, and Marketing Operations on large-scale projects including the implementation of a cloud-based Enterprise Data and Analytics Warehouse, the development of a customer data strategy, and the rollout of a revamped loyalty program.

Bethesda, Md

I headed all marketing for WealthEngine, leading a team of 5 and maintaining P&L ownership. I was responsible for developing overall strategy and executing lead generation, product marketing, content marketing, partner marketing, creative, PR, analyst relations, digital/web/social marketing, and events.Marketed B2B analytics technology solution to the following verticals: Nonprofit, Government, Healthcare, Education, Luxury, Retail, Travel, Hospitality, Financial Services, and other considered purchase industries.

Bethesda, Md

I led teams of up to 20 to provide continuing analytic support for clients through marketing and sales strategy and execution, reporting design and development, analysis of business problems, process improvement, and lead scoring / predictive modeling. I provided strategic insights and actionable recommendations in support of a variety of key questions, including customer lifecycle strategy and execution (demand generation, lead nurture, sales enablement, and cross-sell/up-sell/retention), product mix and pricing, channel performance and sales strategy, campaign and vehicle performance, and customer segmentation.Experience supporting clients across the following verticals: Retail, Hospitality, Travel & Leisure, Telecommunications, Technology, Financial Services, Insurance, and Information/News

Bethesda, Md

Bethesda, Md

I worked in the enterprise program management office, managing the planning, reporting, and tracking of a rolling 3-year plan of the $330M work performed by the IT organization. As a part of the role, I created executive reporting to provide senior leadership within IT (CIO and direct reports) an analytical view of various project metrics and leading indicators that help leaders manage their work proactively.

Erie, Pa

Summer MBA internship. I worked independently on a corporate-wide project tasked with the optimization and deployment of a marketing analysis software tool to be used by 3,000+ marketers throughout 8 global GE businesses.

Reston, Va

I supported clients with a number of different engagements including: application support, end-users training, enterprise software implementation, market research, strategy analysis, quantitative modeling, predictive analyses, software development, testing, and configuration.Experience supporting clients across the following verticals: Government, Hospitality, Retail, Pharmaceutical, Travel

Reston, Va

Baltimore, Md

I worked in a biotech pharmaceutical lab, executing laboratory procedures for clients to create pharma products.

Mba, Marketing And Strategy, 4.0

Activities and Societies: President, MBA Association; Graduate Business Forum; Graduate Marketing Association

B.S., Chemical Engineering, 3.51

Phd Program (Non-Degree Seeking - Course Audit), Marketing

I audited a PhD Seminar on Marketing Strategy