Lu-Wee Koh Email & Phone Number

Sydney, New South Wales, Australia

I look after a number of our demand identifying and generating products which allows hotels and accomodation providers to get in front of the eyes of potential guests that are ready to book. This allows our customers to build better relationships with their guests by encouraging bookings through their own website, not third party providers. I am people leader with direct and indirect reports, with a keen focus on self enablement and personal team member growth. Since starting… Show more I look after a number of our demand identifying and generating products which allows hotels and accomodation providers to get in front of the eyes of potential guests that are ready to book. This allows our customers to build better relationships with their guests by encouraging bookings through their own website, not third party providers. I am people leader with direct and indirect reports, with a keen focus on self enablement and personal team member growth. Since starting the role, I have doubled our customer base, increased revenue by 125% and generated over $55 million of booking value for our customers. Year-on-year growth (FY23 vs FY24)For SiteMinder:• Revenue +45%• Customers +27%• Monthly ARPU +7%For our customers:• Booking value generated +40%• Conversions/bookings generated +29% Show less

I was responsible for prioritising features and developing the product roadmap for the subscription proposition - Delivery Unlimited - to drive rapid paid subscriber growth.Responsibilities:• Lead a cross-functional squad and enable them to become invested in the proposition by providing context, customer outcomes and personal guidance• Feature prioritisation, and scope definition based on research and informed by data• Champion the value of Delivery Unlimited to the wider… Show more I was responsible for prioritising features and developing the product roadmap for the subscription proposition - Delivery Unlimited - to drive rapid paid subscriber growth.Responsibilities:• Lead a cross-functional squad and enable them to become invested in the proposition by providing context, customer outcomes and personal guidance• Feature prioritisation, and scope definition based on research and informed by data• Champion the value of Delivery Unlimited to the wider business - and how the proposition can help other squads achieve their OKRs• Quarterly planning and squad interdependency facilitation Show less

Sydney, Australia

Reporting to the Head of Product, I was responsible for setting and delivering the strategy, roadmap, and feature definition for our mobile customers' experience. My responsibilities consisted of analysing the market and competitive conditions and laying out a product vision and key product features that provided market differentiation and delivered unique value based on customer goals. Key responsibility:• Ownership of the amaysim app roadmap - A renewed app first strategic… Show more Reporting to the Head of Product, I was responsible for setting and delivering the strategy, roadmap, and feature definition for our mobile customers' experience. My responsibilities consisted of analysing the market and competitive conditions and laying out a product vision and key product features that provided market differentiation and delivered unique value based on customer goals. Key responsibility:• Ownership of the amaysim app roadmap - A renewed app first strategic focus has lead to a necessity to meet our customers' key goals in the amaysim app. Leading through influence, I work closely with UX, design and engineering to deliver tangible customer value.Past:• Owned our Home Wireless Broadband product - Business casing and commercial modelling, along with working across teams, to bring our home wireless broadband product to life.• Owned our Pre-paid Subscription Energy product - the buck stopped with me when it came to feature development and improvement of the amaysim pre-paid subscription energy product. Utilising a data informed approach I lead initiatives from ideation through to implementation and review. Roadmap ownership, cross functional leadership and strategy development were key skill areas. Our energy business was sold to AGL for $115 million in late-2020.Key skills in this role:• Empathy - understanding customers' pain points and solving them through our products. Understanding how different teams and people work internally to energise and excite them about what they're working towards and delivering.• Commercial acumen - I take ideas and run them through the commercial ringer - do they stack up? Is this a good use of our resources? What is the opportunity cost of developing this feature?• Agility - changes in strategy, resources and the external economic environment means that I need to be flexible in my approach and problem solve on the fly.• Prioritisation - I get more done with less. Show less

Sydney, Australia

Positioned within the broadband commercial team my key role is was drive broadband sales by utilising digital and offline channels.My number one priority in this role was the broadband gross adds (GA) number with a focus on CPA and ARPU. In order to achieve targets, I managed a number of remits in the lean broadband vertical:• Acquisition marketing – managed agencies, internal design and social, apps teams to deliver campaigns through digital channels (SEM, display, remarketing,… Show more Positioned within the broadband commercial team my key role is was drive broadband sales by utilising digital and offline channels.My number one priority in this role was the broadband gross adds (GA) number with a focus on CPA and ARPU. In order to achieve targets, I managed a number of remits in the lean broadband vertical:• Acquisition marketing – managed agencies, internal design and social, apps teams to deliver campaigns through digital channels (SEM, display, remarketing, comparison sites, affiliate partnerships) and owned channels (email and apps).• Retention marketing and CRM – new retention process and relocations process developed and rolled out to entire customer service team. Developed and executed cross sell strategy to existing mobile base. Managed all communications to customers.• Business Intelligence – propensity modelling to determine customers with high risk of churn.• Business Operations – developed processes for customer service teams in the Philippines.• Product management – developed scope for product improvements and work closely with the Engineering team to implement.• Website and content – Website updates and managed SEO and content strategy.• Reporting – Weekly and ad hoc reporting for CEO, COO and Commercial Director.• Budget - Responsibility over the broadband marketing budget. Show less

Sydney, Australia

As Digital Marketing Manager at amaysim my main responsibility was to develop the initial go to market strategy for the launch of our nbn product in May 2017. Reporting to the Commercial Director, the goals aligned to this role were heavily based around commercial strategic objectives in addition to marketing objectives.• Reached 5,000 customers in 3 months at a CPA below industry average (May to July)• Owned the broadband GA number. Achieved target FY target through comprehensive… Show more As Digital Marketing Manager at amaysim my main responsibility was to develop the initial go to market strategy for the launch of our nbn product in May 2017. Reporting to the Commercial Director, the goals aligned to this role were heavily based around commercial strategic objectives in addition to marketing objectives.• Reached 5,000 customers in 3 months at a CPA below industry average (May to July)• Owned the broadband GA number. Achieved target FY target through comprehensive digital marketing strategy focused on CPA. Managed agencies, internal design and social teams.• Developed the broadband digital SEO and content strategy which was implemented by our agency.• Managed the broadband marketing budget. Show less

Sydney, Australia

Thomson Reuters is a global organisation with a goal to provide intelligent information to professionals. I worked in the Tax and Accounting ANZ division with a focus on Software Assistant - a suite of software for Accountants in Practice. In early 2016 I took on the added role of scoping and launching the new Tax and Accounting Australia eStore. • Achieved 156% of Sales Qualified Leads (SQL) target in 2016• Achieved 15% growth in revenue, compared to single digit and negative… Show more Thomson Reuters is a global organisation with a goal to provide intelligent information to professionals. I worked in the Tax and Accounting ANZ division with a focus on Software Assistant - a suite of software for Accountants in Practice. In early 2016 I took on the added role of scoping and launching the new Tax and Accounting Australia eStore. • Achieved 156% of Sales Qualified Leads (SQL) target in 2016• Achieved 15% growth in revenue, compared to single digit and negative growth in other Tax and Accounting segments in 2016• Developed and implemented the Software Assistant marketing strategy from scratch• Launched a new Tax and Accounting eStore with a new CMS, new product management system and over 500 products Show less

Sydney, Australia

As Senior Marketing Executive at Thomson Reuters I worked in the Tax and Accounting business unit promoting online solutions and content for Accountants in Practice. • Acquisition campaign development and implementation - email, DM, digital, content and partnerships• Effective stakeholder management including building relationships with Professional Associations and maintaining strong relationships with internal stakeholders including the commercial managers, sales team, and… Show more As Senior Marketing Executive at Thomson Reuters I worked in the Tax and Accounting business unit promoting online solutions and content for Accountants in Practice. • Acquisition campaign development and implementation - email, DM, digital, content and partnerships• Effective stakeholder management including building relationships with Professional Associations and maintaining strong relationships with internal stakeholders including the commercial managers, sales team, and customer care Show less

Sydney, Australia

iiNet is an Australian telecommunications company now owned by Vodafone/TPG. During my time at iiNet I was involved in numerous campaigns across both acquisition and retention. • Implemented and managed national integrated campaigns across digital, email, DM, outdoor, print and TV• Identified opportunities and developed the retention marketing strategy with a focus on increasing average number of products per customer• Built and maintained effective relationships with key… Show more iiNet is an Australian telecommunications company now owned by Vodafone/TPG. During my time at iiNet I was involved in numerous campaigns across both acquisition and retention. • Implemented and managed national integrated campaigns across digital, email, DM, outdoor, print and TV• Identified opportunities and developed the retention marketing strategy with a focus on increasing average number of products per customer• Built and maintained effective relationships with key business stakeholders, including seeking their input and securing their collaboration on all undertakings Show less

Canberra, Australia

TransACT is a Canberra based telecommunications company which was acquired by iiNet in June 2012. Post acquisition I transitioned to a Campaign Executive position at iiNet. • Identified opportunities and developed strategies to market to existing and new customers through analysis of customer data• Undertook and disseminated research and analysis of products, campaigns and pricing in competitor markets• Reduced customer churn through the development of strategies such as plan… Show more TransACT is a Canberra based telecommunications company which was acquired by iiNet in June 2012. Post acquisition I transitioned to a Campaign Executive position at iiNet. • Identified opportunities and developed strategies to market to existing and new customers through analysis of customer data• Undertook and disseminated research and analysis of products, campaigns and pricing in competitor markets• Reduced customer churn through the development of strategies such as plan migration and increasing average number of products per customer Show less

Sydney, Australia

I was involved in two pro-bono consulting projects as part of my Masters of Management degree. SYMANTECFreelance Strategy Consultant• Undertook a market analysis of a segment of the information technology industry• Developed a pricing model for a product within the analysed segmentHABITAT FOR HUMANITYFreelance Strategy Consultant• Outlined a capital structure and requirements for a new Habitat for Humanity project

Master'S Degree, Master Of Management

Bachelor'S Degree, Bachelor Of Commerce

Majors - Marketing and Management

Bachelor'S Degree, Bachelor Of Science

Major - Pharmacology