Luyao(Lulu) Chen Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

Adelaide

• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content and was responsible for optimizing APP operation, resulting in a 230% increase in APP usage.• Worked closely with national marketing internal teams monthly, receiving marketing plans from the national and global teams. I combined these plans with the local market situation in Adelaide, understanding, converting, formulating, and ensuring the smooth operation of marketing strategies. This effort led to a 14% boost in GMV, 9.6% in ATV, and a 7% increase in sales within three months.• Analysed and reported campaign performance using Power BI on a bi-weekly basis, enabling data-driven decision-making. Ensured that media and cost budgets remained within a reasonable range and worked to minimize costs while optimizing results.• Collaborated with external sponsors to develop local media plans, facilitating efficient communication and execution for maximum effectiveness. Developed and executed strategic, omnichannel marketing plans and campaigns tailored to the target market, resulting in a 15% increase in brand awareness.• Spearheaded the development, execution, and meticulous tracking of multi-channel marketing initiatives, including email, social media, digital campaigns, and events.• Assumed responsibility for the creation and maintenance of marketing materials, ensuring strict adherence to brand guidelines, for sales and product collateral.

Adelaide, South Australia, Australia

• Conducted telephone surveys for “Careers Tracking Project” using computer-assisted telephone interviewing applications.• Collected and recorded accurate consistent and reliable data in the CRM system.• Administered various unfinished surveys and coordinated with respondents.• Coordinated with supervisor and prepared and submitted assignments every day.

Adelaide, South Australia, Australia

•Provided and interpreted “Barossa Valley accommodation marketing campaign” report and PPT to manager•Provided competitive analysis on various companies’ market offerings, identify market trends, pricing/ business models, sales, and methods of operation•Used different methods collected and interpreted data, formulated reports, and made recommendations

Adelaide

• Participated in the UnionPay Chinese New Year marketing campaign• Conducted project researches on consumer preference and made records• Advised customers on marketing project and built connections with them• Surveyed current customers, followed up on questions and resolved issues• Reported and analysed survey findings to management and provided suggestions• Audited UnionPay terminals to ensure their functionality• Promoted UnionPay branding to local communities including local Chinese and internationalstudent communities• Collected data of potential customers for different projects• Assisted in translating UnionPay marketing materials from Chinese to English

Sichuan, China

Business Lending Assistant• Conducted multiple client visits• Assessed and evaluated customer's financial needs• Marketed and promoted business loan products based on customer needs• Research on business credit reports• Prepared loan risk analysis report to management on weekly basisCustomer Service Assistant• Assisted customers with account questions, billing transactions, financial plans and promotions• Effectively collaborated with customers in resolving issues• Builded relationships with customers to understand their financial needs and referred products tomeet their requirements• Liaised with management to maintain and exceed bank’s established customer servicestandards

Shanghai City, China

• Provided excellent customer service to customers and ensured immediate attention to customer requests• Received a letter of recognition from a Steakhouse customer• Prepared and discharged buffet dining for breakfast, lunch and dinner• Attended entire juice at breakfast time• Assisted with various tasks including retrieval of food supplies, equipment, and utensils• Carried out marketing plans designed to reach more customers• Developed thorough understanding of operating process and followed all Cafe Studio andSteakhouse procedures at all time

Gold Coast

Part-time Job（20hours per week）• Maintained impeccable cleanliness standards in hotel rooms and lobbies.• Ensured the replenishment of essential supplies in bathrooms, such as soap, shampoo, and towels.• Efficiently handled the transportation of dirty laundry to the washing area.• Acted promptly in reporting any security issues or problems to housekeeping management.

Master Of Accounting And Marketing, Business/Commerce, Gpa 5.85Of 7

Bachelor'S Degree, International Tourism And Hotel Management

English Program, English Language And Literature, General