Lauren Wrzalinski Email & Phone Number

(Premier Pet Care Plans)New business development by conducting in-depth product showcase demos, working directly with customers to negotiate and close contracts.● Facilitated the onboarding of new accounts for smooth integration into our platform through dedicated training for practice management and staff, while also offering continuous support to enhance their custom program.● Spearheaded new marketing initiatives through email and social media campaigns.● Provided superb technical customer service to clients, assisting them with sales and product usage-related inquiries.● Managed client plan structures by conducting careful data entry and content upload processes to customize experiences based on each client's unique needs.● Key account management for corporate accounts and veterinary/internal teams.

Prepare sales contracts, process customer payments, and guide clients through the proper use and care of selected merchandise. Identify and connect with current and potential customers, assessing their needs to recommend the most effective and appropriate products. Participate in merchandising and designing the overall store presentation while strictly adhering to all loss prevention and inventory control standards and guidelines. • Manage key accounts and clients, generating exponential store growth after less than six months. • Increase client retention and increase revenues by using brand identification to foster repeat business. • Execute promotional campaigns that involve personal selling, mass selling, and sales promotions by utilizing collateral materials to support sales presentations.

Indianapolis, Indiana Area

Carefully coordinated project schedules, resources, equipment, and information to ensure that each client’s needs were met as projects evolved and were completed. Prepared project proposals in collaboration with the account team which included details such as work timelines and project and resource budgets. Served as the primary point of contact between clients and the agency and communicated project statuses adequately to all participants. • Created and maintained comprehensive project documentation, plans, and reports. • Edited and proofread documents and project materials using an expert understanding of language and in-depth knowledge of programs including hq, Webvantage, Zinc Maps, and Aquamail Systems. • Reviewed, analyzed, recommended, and built strategic and tactical changes to drive business profitability, increasing outbound cold calling, improving conversion rates, and managing margin performance.

identified and strategically developed potential clients, creating and delivering qualified opportunities to Account Managers. Developed and expanded the current and potential customer base, earning recognition as a Top Performer against corporate sales goals. Continuously added value to the customer experience to effectively maintain ongoing weekly order growth within designated territories. • Developed strategic marketing plans that increased the customer base. • Identified product target markets by completing detailed market research to single out specific population demographics and lifestyle data of desired client base. • Created a distinct stratagem and guiding principles to increase operational efficiency company-wide.

Crafted and facilitated promotions, spiffs, and blitzes in coordination with a large sales force, utilizing various sales tools and POP materials to develop new business opportunities. Developed and managed a database system that simply and accurately tracked sales figures and product inventory. Established mutually beneficial relationships with key manufacturing partners, communicating regularly to strengthen partnerships and increase bottom line revenues. Created an Equine Focus Edition aimed at increasing specialized sales to veterinary and dealer accounts, building and planning strategic programs for all equine-focused accounts. • Served in an editorial capacity over the company’s quarterly magazine, managing content development and offering publishing oversight. • Composed myriad reports and create strategic business and marketing plans using various software programs, including SAP, BW, and GIS mapping programs. • Acted as a corporate events coordinator, which included planning internal and industry trade show events.