Lya Machado, Cmp, Des Email & Phone Number

Raleigh, North Carolina, US

Raleigh, North Carolina, US

Responsible for planning and executing North America events strategy, including tradeshows, customer summits, company sales kickoff, and President's Club.

Atlanta, US

English - Portuguese - Spanish Translations

Wilmington, MA, US

Responsible for planning and executing Sovos’ event strategy across all business lines. This included internal events such as sales meetings, incentive meetings and external events such as customer events, regional meetings, trade shows and conferences. Worked closely with sales and leadership to create events that delivered results by defining clear event.

Wilmington, MA, US

New York, NY, US

• Planned and executed all live and virtual educational events to raise the company’s visibility and credibility, educate and reach clients, and to inspire customers to connect with the company in meaningful ways.
• Developed thought leadership programs and carefully designed strategic content through depth research, executives, SMEs, and customer surveys and interviews.
• Speakers’ Bureau: call for speakers, proposal evaluation and approval, contracts, communications, and onsite tasks.
• Managed the events’ logistics by coordinating RFP process, selecting venues, booking hotel rooms and meeting space, negotiating contracts with third-party vendors, ordering catering and audiovisual, contracting.
• Designed pre and post-event websites and mobile apps for the events and managed registration.
• Created viable event marketing plans around each event to meet and exceed expectations via social media, direct marketing, ad campaigns, and public relations efforts.

Waltham, Massachusetts, US

• Successfully led the program management of 60+ events a year that included a portfolio of complex domestic and international events with a budget of $5M+.
• Performed stakeholders’ analysis to align the event objectives with the company’s strategy.
• Collaborated with the marketing team, sales channels, and creative services to develop strategic content and agendas.
• Led meeting updates with leadership teams of all regions of the globe.
• Negotiated contracts with third parties to provide maximum budgetary flexibility.
• Internal communications and public relations management and supervision.

Durham, North Carolina, US

Part time translator of technical/scientific manuscripts, articles and papers written by Portuguese and Spanish speakers in order to have their work published in English-language journals. Editor of academic research for the industry standard in academic journal review.

Osaka, Japan, JP

• Inside Sales: assessed main accounts need and provided assistance and information on product features. Ensured high levels of customer services.
• Researched and identified opportunities in Latin America implementing the strategy for that market. New business development.
• Managed sample processes and followed up to secure new sales with the account managers.
• Compiled, reported, and distributed monthly sales macro forecast to provide visibility into the company's sales pipeline, integrating information from sales, customer, and financial sources for a complete picture of.
• Planned and executed on-site and off-site global meetings, conventions, and general events.

Wayne, PA, US

• Coordinated tradeshows, events, and other marketing tactics, including sponsorship-related deliverables, pre, and post-show logistics, communications, exhibit house, budget, and lead generation efforts for each event.

Chapel Hill, NC, US

Provided efficient and timely action on proposals, and materials for training, communicated on behalf of the supervisor with internal and external sources, and coordinated meetings and conferences logistics, produced routine correspondences, managed travel, and visa arrangements, tracked unit deadlines, meeting minutes, budget, formatted reports and forms.

Stein, Bavaria, DE

Managed all events in Latin America and collaborated on major global events.

Design And Visual Communications, General

Social Sciences