Lydia Colaresi Email & Phone Number

I care about data and work in an industry where customers care about our product. This intersection plus the communication possibilities and applications that are available fascinate me. I have always worked in the 'fun' business; music, sports, hospitality- even toys. This helped me craft my work to cater to the customer's wants, needs and find ways to add unexpected joy and personalization. I hold myself responsible for maintaining great relationships with both inside and outside stakeholders, front and back of house staff, corporate or local marketers and most important of all - the fans.With 18+ years working in live entertainment, you could say I am a specialist. When I started out Miley was still Hannah, selling out arenas and breaking ticketing servers on my tour, Beyonce had just established herself as a solo artist and James Brown and Pavarotti were still with us. The landscape, the people and the way the business works have changed. More live events are happening and more opportunities to create connections with fans are happening. Shortly after landing my first real entertainment job someone asked, 'so what do you want to do?' Without hesitating I said 'I put my heart and soul into music, I want everyone to have a great experience too'. This is still true and is the first factor I consider in all my work. Whether I am leading a team, developing products, services, strategies, and processes to help marketers across the country, making sure VIP clients know all about the extras or making it easy to segment an audience in a meaningful way. This is my approach.My Specialties Include: Data Management, CRM (Salesforce Sales and Marketing Cloud), ExactTarget, Certified Marketing Cloud Specialist and Scrum Product Owner, Integrated Customer Experience, Customer Lifecycle Journey Mapping, Mobile, Email and Technology Marketing/Automation, Product Management, Enterprise SaaS, Ticketing (TMHost, Paciolan, AXS), Litmus, Return Path

Listed skills include Email Marketing, Event Management, Digital Marketing, Entertainment, and 46 others.