Lydia Freeman Email & Phone Number

I'm a copywriter, ghostwriter and copy editor with a talent for simplifying complex concepts into captivating narratives. Specializing in executive blogs, industry articles, customer stories, case studies, whitepapers, social media and video, I collaborate closely with organizations to develop tailored strategies and materials to elevate brand visibility and drive customer engagement.With a process-oriented mindset, I also manage team projects, including external event… Show more I'm a copywriter, ghostwriter and copy editor with a talent for simplifying complex concepts into captivating narratives. Specializing in executive blogs, industry articles, customer stories, case studies, whitepapers, social media and video, I collaborate closely with organizations to develop tailored strategies and materials to elevate brand visibility and drive customer engagement.With a process-oriented mindset, I also manage team projects, including external event management, and offer recommendations for Teams and SharePoint management. This approach helps streamline workflows and optimize collaboration, ultimately driving organizational success. Show less

Apex, North Carolina, United States

Teaching kindergarten through middle school students the joy of music through personalized piano lessons, focusing on theory, technique, sight reading and solos.

Cary, Nc

Partnered with executives across SAS, including the Chief Operating Officer and Chief Technology Officer, Chief Marketing Officer and leaders in R&D, to build and execute effective internal and external communication strategies and help them engage, inform and inspire their teams, customers and others around the globe.

Durham, Nc

Developed high-quality, strategic communications plans and tactics to broaden internal and external awareness and understanding of HR initiatives by consulting with various HR departments, including Health and Wellness, Diversity and Worklife, Employee Relations, Employee Recognition, Performance Management, Payroll and Benefits.

Durham, Nc

• Created, edited and published internal news and announcements, including news articles, website content, weekly newsletters, videos, digital display content and executive communications and reports.• Served as editor for nearly 200 internal website pages, managing content created by web authors. Create and manage internal website content for internal communication campaigns.• Developed, designed and managed a weekly email for the Operations division of 3,500 employees to keep… Show more • Created, edited and published internal news and announcements, including news articles, website content, weekly newsletters, videos, digital display content and executive communications and reports.• Served as editor for nearly 200 internal website pages, managing content created by web authors. Create and manage internal website content for internal communication campaigns.• Developed, designed and managed a weekly email for the Operations division of 3,500 employees to keep employees informed of company activities. Monitor employee engagement using analytics. • Created and implemented comprehensive and strategic communication plans for departmental and corporate projects and campaigns, utilizing best practices to achieve communication objectives.• Provided event planning and support to the Chief Operating Officer for departmental, divisional and leadership meetings and events, coordinating logistics, creating talking points, creating and editing presentations, facilitating live-meetings and evaluating meeting effectiveness through post-event surveys.• Managed team SharePoint site, updating distribution lists and maintaining job aids and team resources.• Created and managed internal team communication calendar, containing more than 200 tactics and events.• Managed, collected and created digital display content on three campuses and on two internal discussion boards for Operations employees.• Proactively identified communication opportunities across the company to keep Operations employees informed of company and departmental activities.• Managed internal Operations discussion boards by monitoring discussions, implementing engagement tactics and measuring engagement and tactic effectiveness in collaboration with communicators in the Operations division Show less

Durham, Nc

• Created, edited and published internal news and announcements, including news articles, website content, weekly newsletters and executive communications and reports.• Developed, planned and executed four quarterly IT All Hands Meetings for over 300 attendees. Enhanced meeting logistics by 75 percent for in-person and virtual participants by collecting and implementing employee feedback received through surveys and focus groups. • Developed and implemented a comprehensive and… Show more • Created, edited and published internal news and announcements, including news articles, website content, weekly newsletters and executive communications and reports.• Developed, planned and executed four quarterly IT All Hands Meetings for over 300 attendees. Enhanced meeting logistics by 75 percent for in-person and virtual participants by collecting and implementing employee feedback received through surveys and focus groups. • Developed and implemented a comprehensive and strategic communications plan for the enterprise-wide Windows 7 upgrade, which impacted more than 4,800 employees. Managed and launched an internal website page, which gained more than 4,000 views. Facilitated 15 information sessions and managed monthly communication updates, targeted emails and executive emails.• Proactively consulted with IT staff to identify and recommend communication opportunities, target audiences, strategies, communication channels, tactics and key messages to engage and educate staff on relevant technical projects. • Planned and executed cross-departmental programs, including a social media fair for an audience of 2,000 employees.• Selected as an Enterprise Change Agent to receive intensive change management training and facilitate change across the company. Show less

Chapel Hill, Nc

Working as an intern at Blue Cross NC helped me discover my passion for communications. I got to flex my public relations skills and publish press releases, pitch to blogs and local newspapers, and contribute to campaign websites, including Let’s Talk Cost, Blue Asks You NC, Future You and the Blue 5k Race Series. I also created a standardized press release template and helped increase SEO on BCBSNC.com for hundreds of press releases. I was asked to stay on during my senior year of… Show more Working as an intern at Blue Cross NC helped me discover my passion for communications. I got to flex my public relations skills and publish press releases, pitch to blogs and local newspapers, and contribute to campaign websites, including Let’s Talk Cost, Blue Asks You NC, Future You and the Blue 5k Race Series. I also created a standardized press release template and helped increase SEO on BCBSNC.com for hundreds of press releases. I was asked to stay on during my senior year of college, and I got the opportunity to dive headfirst into the world of social media. I helped build and activate a comprehensive New Media strategy to build community engagement both internally and externally. A key element of that plan was expanding Blue Cross NC's social media presence. I developed social media plans and campaigns to enhance customer loyalty, build brand reputation and mitigate issues in collaboration with customer service, public relations, marketing and legal teams. All of this helped to double the amount of followers on the corporate Twitter followers. Show less

Chapel Hill, Nc

As my first endeavor in the world of journalism, I interviewed and reported on university offices, events and people for 18,000-circulation campus daily with an average combined print and online readership of 54,500 a day. I had the opportunity to report on topics, including diversity, freedom of speech, budget cuts and of course, UNC basketball.