Lydia H. Email & Phone Number

Austin, Tx, Us

Mountain View, California, Us

Armonk, New York, Ny, Us

• Formulated product positioning, messaging, and narratives, while leading go-to- market efforts for the IBM Cloud Security portfolio and Databases-as-a-Service portfolio.• Presented in a cloud security session with IBM Cloud Security CTO during IBM’s annual cloud event.• Launched 2 net new products and created internal comms to announce launch to sales teams.• Led an partner-facing product integration launch and created joint marketing assets to support sales.• Orchestrated internal enablement for fellow PMMs on product offerings to help grow their technical knowledge.• Managed 3 (summer) interns and created an 8-week curriculum to guide project deliverables.• Led cross-functional efforts to drive awareness and content (messaging, full year plan, analyst papers, smart papers, solution overview videos, solution landing pages, and client references) for the IBM Confidential Computing Solution.• Developed sales enablement assets, such as internal briefs, that addressed current day cybersecurity attacks to enable sales team conversations with clients.• Devised content strategy and designed the IBM booth experience for multiple proprietary and 3rd party events including KubeCon, SAP TechEd, and GopherCon.

Armonk, New York, Ny, Us

• Collaborated with content managers, product marketing managers, and sales to create compelling content for each phase of the buyer’s journey.• Developed webpage optimization recommendations, such as increasing engagement, to target specific audiences from A/B test results and HotJar data.• Launched 12 net new search capture pages to educate users on hot topic technologies, such as: “android development explained” (57.1% engagement rate), “how to make an android app” (52.9% engagement rate).• Owned copy development for 6 products

Armonk, New York, Ny, Us

• Developed an agile process ensuring that communications from marketing, product management and support aligned for 140+ services, and supported revenue targets.• Owned implementation for IBM Cloud’s first behavioral based email program, based on user actions, to encourage conversion and revenue targets.• Improved open rate by 9.69% and click rate by 4.15% after implementation.• Received 2016 and 2017 DMA International ECHO® Award for “Best Use of EmailMarketing” for IBM Cloud email stream.• Received 2017 Global ACE Award for “Lead-Nurturing Campaign” for IBM Cloud emailstream.• Developed services marketing campaigns to meet revenue targets in collaboration withproduct management teams to improve user engagement and revenue.• Created and led a virtual coding work stream for an internal worldwide IBM hackathon. • Designed nurture plan and implemented timeline to ensure 50 finalist teams developedtheir ideas into working prototypes.

Armonk, New York, Ny, Us

• Pioneered ambassador program strategy to drive global adoption for IBM Cloud within university hackathons.• Created program with technical challenges to encourage students to use Bluemix. • Controlled $400,000 annual budget.• Designed an event kit for cross-departmental teams to align on best practices forclient engagement and creating a cohesive IBM Cloud presence at events.

• Delivered the most successful hackathon at Penn State since its inception in 2012.• Created a diversity campaign targeting underrepresented student groups including non-STEM majors, which resulted in a 225% increase in registrations and a 300% increase in attendance.• Negotiated and raised nearly $30k in corporate sponsorship; implemented a reporting system to sponsors and maintained accountability.• Created a marketing strategy and handled all advertising involved in HackPSU.• Worked with cross-departmental teams and other Penn State disciplines to increase hackathon visibility and to drive long-term engagement.• Created and managed hackathon event budget.• Worked closely with student and corporate advocates to continue to entice their participation including answering questions and assisting them.

Stanford, Ca, Us

• Analyzed survey data from summer QPR (Question, Persuade, Refer) classes • Researched and created new suicide prevention programs