Lydia H. Email & Phone Number

Austin, TX, US

Mountain View, California, US

Armonk, New York, NY, US

• Formulated product positioning, messaging, and narratives, while leading go-to- market efforts for the IBM Cloud Security portfolio and Databases-as-a-Service portfolio.
• Presented in a cloud security session with IBM Cloud Security CTO during IBM’s annual cloud event.
• Launched 2 net new products and created internal comms to announce launch to sales teams.
• Led an partner-facing product integration launch and created joint marketing assets to support sales.
• Orchestrated internal enablement for fellow PMMs on product offerings to help grow their technical knowledge.
• Managed 3 (summer) interns and created an 8-week curriculum to guide project deliverables.

Armonk, New York, NY, US

• Collaborated with content managers, product marketing managers, and sales to create compelling content for each phase of the buyer’s journey.
• Developed webpage optimization recommendations, such as increasing engagement, to target specific audiences from A/B test results and HotJar data.
• Launched 12 net new search capture pages to educate users on hot topic technologies, such as: “android development explained” (57.1% engagement rate), “how to make an android app” (52.9% engagement rate).
• Owned copy development for 6 products

Armonk, New York, NY, US

• Developed an agile process ensuring that communications from marketing, product management and support aligned for 140+ services, and supported revenue targets.
• Owned implementation for IBM Cloud’s first behavioral based email program, based on user actions, to encourage conversion and revenue targets.
• Improved open rate by 9.69% and click rate by 4.15% after implementation.
• Received 2016 and 2017 DMA International ECHO® Award for “Best Use of EmailMarketing” for IBM Cloud email stream.
• Received 2017 Global ACE Award for “Lead-Nurturing Campaign” for IBM Cloud emailstream.
• Developed services marketing campaigns to meet revenue targets in collaboration withproduct management teams to improve user engagement and revenue.

Armonk, New York, NY, US

• Pioneered ambassador program strategy to drive global adoption for IBM Cloud within university hackathons.
• Created program with technical challenges to encourage students to use Bluemix.
• Controlled $400,000 annual budget.
• Designed an event kit for cross-departmental teams to align on best practices forclient engagement and creating a cohesive IBM Cloud presence at events.

• Delivered the most successful hackathon at Penn State since its inception in 2012.
• Created a diversity campaign targeting underrepresented student groups including non-STEM majors, which resulted in a 225% increase in registrations and a 300% increase in attendance.
• Negotiated and raised nearly $30k in corporate sponsorship; implemented a reporting system to sponsors and maintained accountability.
• Created a marketing strategy and handled all advertising involved in HackPSU.
• Worked with cross-departmental teams and other Penn State disciplines to increase hackathon visibility and to drive long-term engagement.
• Created and managed hackathon event budget.

Stanford, CA, US

• Analyzed survey data from summer QPR (Question, Persuade, Refer) classes
• Researched and created new suicide prevention programs