Lyka A. Email & Phone Number

Toronto, Ontario, Canada

• Built and manage Shopify Rebellion's VALORANT Game Changers team, winning the 2023 Game Changers World Championships
• Communication bridge between players and upper management
• Support Program Development Lead and General Manager on various activations across Shopify Rebellion

Toronto, Ontario, Canada

• Coordinate relationships with multiple Fortune 100 partners including Amazon, Ubisoft and Meta Platforms regarding multifaceted partnerships to deliver 100M+ impressions, with an account portfolio in excess of $5M
• Generate talent pipeline's composed of 150 influencers with 383M+ followers which aligned with client needs and output requirements
• Foster strong relationships with top talent agents and influencers; handle day-to-day communications with internal and external stakeholders and project management for ongoing campaigns

• Responsible for talent scouting and acquisition of Version1's VALORANT Game Changers roster that achieved 1stplace in the North American Game Changers Series I and Series II tournaments in 2023
• Advise the Team Operations department when considering strategic improvements across multiple competitive rosters and manage several six figure contracts, negotiations and buyouts
• Manage daily team operations including communicating with game publishers, relaying match schedules and standings for all internal needs, coordinate various team logistics, executing partner and content deliverables

Toronto, Canada

• Bring to life engaging activations in the gaming and esports space
• Manage and support a portfolio of integrated partnerships with supervision; build strong and trusted business relationships with appropriate-level clients through regular and pro-active contact – continually seeking to.
• Work with internal stakeholders (e.g. Sales, Marketing, Creative, Competitive, etc.) to deliver on partnership goals and assets for multiple blue chip partners
• Serve as a reliable account lead for client contacts and their relevant stakeholders (e.g. colleagues and agency partners)
• Collaborate and partner with cross functional teams to deliver and optimize sponsorship assets for activations
• Represent both partner and organization needs in internal and external communications

Toronto, Ontario, Canada

• Responsible for the planning and execution of all events ran by TSRN including budgeting, logistics, marketing plans, etc. including all events run under Toronto VALORANT
• Come up with new event ideas, planning the logistics of all events, contacting event sponsors, organize and lead marketing to increase reach and participation and evaluation and reporting on analytics
• Partner with cross-functional resources to plan and execute pre-and post-event campaigns
• Responsible for the planning and execution of 360 campaigns to reach target audience’s from multiple channels
• Maintaining existing event IPs and improving existing events to increase attendance, reach, participation, and interest.
• Developing new event IPs to drive TSRN mission and vision

Toronto, Ontario, Canada

• Ideate, build, and execute 360 marketing plans across content, influencer, experiential, and paid channels
• Project-manage all marketing initiatives and campaigns, ensuring deliverables and campaigns are executed on time while communicating any pivots or adjustments
• Coordinate internal teams and external vendors to develop creative assets, content, events, and social to be approved by client
• Work closely with different business units to plan and execute events and experiential activations for both our core business and our partners
• Develop, implement and manage social media strategies for a variety of niches to align with the business goals of TSRN and our clients
• Stay on top of up-to-the-minute social media industry trends, competitive landscape, and developments with social platforms. Communicate audience knowledge to the wider team