Lyka A. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Built and manage Shopify Rebellion's VALORANT Game Changers team, winning the 2023 Game Changers World Championships• Communication bridge between players and upper management• Support Program Development Lead and General Manager on various activations across Shopify Rebellion

Toronto, Ontario, Canada

• Coordinate relationships with multiple Fortune 100 partners including Amazon, Ubisoft and Meta Platforms regarding multifaceted partnerships to deliver 100M+ impressions, with an account portfolio in excess of $5M• Generate talent pipeline's composed of 150 influencers with 383M+ followers which aligned with client needs and output requirements• Foster strong relationships with top talent agents and influencers; handle day-to-day communications with internal and external stakeholders and project management for ongoing campaigns

• Responsible for talent scouting and acquisition of Version1's VALORANT Game Changers roster that achieved 1stplace in the North American Game Changers Series I and Series II tournaments in 2023• Advise the Team Operations department when considering strategic improvements across multiple competitive rosters and manage several six figure contracts, negotiations and buyouts• Manage daily team operations including communicating with game publishers, relaying match schedules and standings for all internal needs, coordinate various team logistics, executing partner and content deliverables

Toronto, Canada

• Bring to life engaging activations in the gaming and esports space• Manage and support a portfolio of integrated partnerships with supervision; build strong and trusted business relationships with appropriate-level clients through regular and pro-active contact – continually seeking to elevate the partnership• Work with internal stakeholders (e.g. Sales, Marketing, Creative, Competitive, etc.) to deliver on partnership goals and assets for multiple blue chip partners• Serve as a reliable account lead for client contacts and their relevant stakeholders (e.g. colleagues and agency partners)• Collaborate and partner with cross functional teams to deliver and optimize sponsorship assets for activations• Represent both partner and organization needs in internal and external communications• Assist in the creation of functional sales materials to help introduce partners to unique activations and opportunities

Toronto, Ontario, Canada

• Responsible for the planning and execution of all events ran by TSRN including budgeting, logistics, marketing plans, etc. including all events run under Toronto VALORANT• Come up with new event ideas, planning the logistics of all events, contacting event sponsors, organize and lead marketing to increase reach and participation and evaluation and reporting on analytics • Partner with cross-functional resources to plan and execute pre-and post-event campaigns• Responsible for the planning and execution of 360 campaigns to reach target audience’s from multiple channels• Maintaining existing event IPs and improving existing events to increase attendance, reach, participation, and interest. • Developing new event IPs to drive TSRN mission and vision • Responsible for the planning and execution of all events ran by TSRN including budgeting, logistics, marketing plans, etc. • Coordinate between marketing, partnerships and other members of the leadership team

Toronto, Ontario, Canada

• Ideate, build, and execute 360 marketing plans across content, influencer, experiential, and paid channels• Project-manage all marketing initiatives and campaigns, ensuring deliverables and campaigns are executed on time while communicating any pivots or adjustments• Coordinate internal teams and external vendors to develop creative assets, content, events, and social to be approved by client• Work closely with different business units to plan and execute events and experiential activations for both our core business and our partners• Develop, implement and manage social media strategies for a variety of niches to align with the business goals of TSRN and our clients• Stay on top of up-to-the-minute social media industry trends, competitive landscape, and developments with social platforms. Communicate audience knowledge to the wider team