Lynette Williams Email & Phone Number

Boise, Id, Us

Austin, Us

As a Lead Instructor for Podium, I am required to bring my passion for Digital Marketing and real-world experiences into the learning environment every week. Instructing involves bringing high energy to assist students in learning the different principles of Digital Marketing while giving them internship-like experience with real client activities. (100-200 students). I have to remain hyper focused on helping students succeed and be an active member of a teaching team – consisting of Instructor Associates and Program Advisors – that works together to own the success of our students.

Montreal, Quebec, Ca

Demonstrated expertise in SEO best practices through developing coordinated global and local content strategies.Collaborated with key stakeholders to develop strategic marketing campaigns aligned with client objectives and KPIs.Managed a marketing team, ensuring cohesive efforts and optimal performance.Accelerated lead generation by executing comprehensive digital marketing initiatives, covering social media, search engine marketing, YouTube, Google Display and email campaigns.Monitored and optimized organic and paid campaigns across multiple platforms to ensure effective performance and alignment with goals.Spearheaded the management of paid search and social campaigns, from creation, to set up, and execution of campaigns aimed at driving customer engagement and conversion.Exhibited a high level of attention to detail, ensuring precision and accuracy in all tasks to maintain consistent quality in work output.Conducted in-depth market and competitive research to inform marketing strategies and stay ahead of industry trends and developments.

Montreal, Quebec, Ca

Directed marketing team to sustain seamless coordination and optimal performance. Tracked and modernized organic and paid campaigns across multiple platforms, including rolling out technical SEO updates to guarantee effective performance and alignment with goals. Conducted thorough market/competitive research and stayed ahead of industry trends to revise marketing strategies accordingly and maintain competitive edge.Spearheaded development of strategic marketing campaigns in liaison with key stakeholders while aligning campaigns with client objectives and KPIs to maximize impact.Amplified brand visibility and engagement within target audiences by leading end to end creation and launch of comprehensive webinar and short-form demo video content program.Carried out comprehensive digital marketing initiatives, such as social media, search engine marketing, YouTube, Google Display, and email campaigns, leading to significant acceleration in lead generation.

Arlington, Virginia, Us

Boise, Idaho, Us

Mastered strategic planning, providing effective leadership to the marketing team.Managed a marketing team, ensuring cohesive efforts and optimal performance.Optimized websites for enhanced user experience.Implemented lead generation strategies for significant business growth.Executed successful Search Engine Marketing (SEM) campaigns. Leveraged Google Analytics, Search Console, and SEMrush for data-driven decision-making.Managed content effectively and developed strategic plans for online channels.Executed successful social media marketing campaigns.Demonstrated proficiency in tools such as HubSpot, Microsoft PowerPoint, and Adobe Creative Suite.

Lake Mary, Florida, Us

Orchestrated digital content strategies across all online platforms.Increased traffic and engagement that translated to sales and brand promotion.Cultivated relevant blogs, webinars and various content pieces both offline and online to increase brand awareness and reputation.Measuring the results of marketing activity to inform future marketing campaigns.Implemented SEO best practices throughout content, website, and social media posts.Developed corporate communications strategies including project timelines. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.

Coach and mentor Team members with everyday tasks and their professional goalsUnderstand and support company goal(s) and implement new ideas, concepts and technologiesSpeed up “Company-wide Standardization Project”Audit meeting minutes binders and report results to Client Relations Dept manager for follow upCreate yearly event calendar. Select suitable community events and an execution plan for each associationPrepare “Direct Marketing” materials and tracking sheet, social media blog posts, design and disperse marketing material (postcards, email blasts, evites, brochures/pamphlets, and booklets) Review “Request for Proposal” information and research potential association information such as size, location, common area, boards, financials and other useful informationParticipate in convention and trade shows to brand Vista to new clientsDraft and distribute contracts to new clientsFocus in on a target market and help Vista acquire new clients from the target marketPerform monthly improvement presentationSummarize monthly business data and marketing outreach results

New Smyrna Beach, Florida, Us

Cultivated and managed relationships with key clients, vendors and community partners.Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.Provided an elevated customer experience to generate a loyal clientèle.Implemented marketing strategies which resulted 10% growth of customer base.Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.Conducted employment verifications and investigations.Trained new employees on company policies, procedures, and office etiquette. Built a comprehensive employee recruiting strategy.Created marketing materials and hurricane preparedness plan.

Bachelor Of Science - Bs, Psychology

Digital Marketing Certificate