Awais Raza

Awais Raza Email and Phone Number

GTM - Project Lead at Systems Limited @ Systems Limited
lahore, punjab, pakistan
Awais Raza's Location
Lahore, Punjab, Pakistan, Pakistan
About Awais Raza

Hi there, I am a Web Analytics Expert with over 5 years of experience in the industry. My expertise lies in various digital marketing tools such as Google Analytics (UA-GA4), Google Tag Manager, Google Ads, and Facebook Ads.Throughout my career, I have helped numerous businesses in enhancing their online presence and achieving their marketing goals by leveraging these tools. I am passionate about data analysis and love to dive deep into the numbers to understand customer behavior, identify areas of improvement, and provide actionable insights.Apart from my technical skills, I am a strong communicator and have excellent project management skills. I believe in collaborating with teams and stakeholders to deliver successful projects that exceed expectations.I am always striving to learn and stay up-to-date with the latest industry trends and advancements in technology. If you're looking for a Web Analytics Expert who can help you make data-driven decisions and optimize your digital marketing campaigns, I would love to connect with you on LinkedIn.

Awais Raza's Current Company Details
Systems Limited

Systems Limited

View
GTM - Project Lead at Systems Limited
lahore, punjab, pakistan
Website:
systemsltd.com
Employees:
2171
Awais Raza Work Experience Details
  • Systems Limited
    Gtm - Project Lead
    Systems Limited Sep 2024 - Present
    Lahore, Punjab, Pakistan
  • Involvz
    Web Analytics Expert
    Involvz Feb 2020 - Sep 2024
    Lahore, Punjab, Pakistan
    -- Implemented Google Analytics 4 (GA4) and migrated from Universal Analytics, including custom event tracking and enhanced eCommerce.-- Managed Google Tag Manager (GTM), setting up custom tags, triggers, and variables for tracking user interactions.-- Developed custom JavaScript and HTML tags in GTM for advanced tracking, including scroll depth and form submissions.-- Designed and maintained a robust Data Layer for dynamic data capture, working closely with developers.-- Built custom reports and dashboards in Looker Studio to visualize key metrics and performance.-- Integrated marketing tags like Facebook Pixel, Google Ads, and LinkedIn Insight for campaign tracking and remarketing.-- Ensured GDPR and CCPA compliance by implementing cookie consent solutions and privacy-compliant tracking.-- Conducted regular audits and troubleshooting of tracking issues, ensuring data accuracy and consistency.
  • Involvz
    Web Analytics Expert
    Involvz Sep 2019 - Jan 2020
    Lahore, Punjab, Pakistan
  • Eaglytics Co.
    Google Analytics Expert
    Eaglytics Co. Mar 2023 - Aug 2024

Frequently Asked Questions about Awais Raza

What company does Awais Raza work for?

Awais Raza works for Systems Limited

What is Awais Raza's role at the current company?

Awais Raza's current role is GTM - Project Lead at Systems Limited.

Who are Awais Raza's colleagues?

Awais Raza's colleagues are Aamir Virk, Habib Ameer Ali (B.e Computer Systems, Itil), Daniyal Mohsin, Farah Naz, Humayun Umer Farooq, Shahtaj Muneem, Muhammad Saad Shoaib.

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