Accomplished Designer with a passion for clean design, illustration, logistics and project management. Responsible for a wide variety of promotional materials including but not limited to (Point-of-Presence) displays, retail signage, billboards, flyers, decals, vehicle wraps, packaging, exterior building graphics and trade show displays. Currently freelancing in Dallas, TX.

Responsible for designing packaging for consumer electronics. Manage print production projects while maintaining digital assets, and executing revisions as needed.Develop product logos and contribute to larger go-to-market branding initiatives and standards.

Lead designer for both internal and external billable projects. Execute XMPie creative projects through to completion while balancing up to 4 new projects and up to 40 running line changes/project updates at a time and executing against multiple deadlines. Partnered with the programmer to create designs, edit, update rules, and publish to the web.

Responsible for design, development, and management of key activations, special projects, and print production programs. Provided design and art direction for a variety of products. Responsible for event planning, coordination, and management. Conducted press-checks, store visits, and market tours. Partnered with logistics, fulfillment, warehouse management, and shipping teams to coordinate kitting projects, inventory, and shipping costs. Owned projects from start to finish including coordinating efforts with multiple vendors and executing administrative duties related to Invoicing and purchase order creation while managing budgets ranging from $10K - $150K. 🔹Analyzed P&L reports and invoices adjusting budget as needed; directly contributed to a consistent cost savings of $30K to $60K per month 🔹Participate in 2-5 weekly kick-off briefings with clients, brain-storming sessions, program meetings, and weekly task force meetings

Responsible for designing a wide variety of promotional materials including but not limited to POP displays, retail signage, billboards, flyers, decals, vehicle wraps, packaging, and exterior building graphics used by +400 retail locations. Assist creative services manager with product, corporate event, and store photoshoots. Produce a variety of digital forms and templates for in-store signage. Design, create, and present ideas for various redesign projects. Provide photo manipulation including sizing, color balance, cropping, masking, retouching and other high-level customizations. Instrumental in operational and marketing developments that assisted in the growth of profits from $80MM to $580MM in 7 years. 🔹Trained 8 creative and production staff with ongoing responsibility for 4 designers🔹Successfully grew net annual Product Category sales from $250,000 to over $4M; developed and implemented relative promotion programs adopted at 400+ locations🔹Instrumental in designing the project management system utilized by various organizational members (corporate, 400 store locations, and strategic partners) – Realized savings of approximately 166K+ manhours/year by consolidating touchpoints for inbound orders, fulfillment, and shipping; Reduced over-ordering cost and shipping by +30%; Print operations savings of ~$6MM/year; Project budget of $180K 🔹Updated, revamped, and serviced graphic and print order requests for 35+ strategic business partners