- Designed content for the McKimmon Center, OLLI, and Continuing and Lifelong Education's website relaunch, including a variety of SEO-friendly copywriting.- Created and edited short videos highlighting the department's courses, services, and events.- Wrote and managed Continuing and Lifelong Education's general and engineering newsletters, increasing exposure to our latest classes and career opportunities.- Created email marketing campaigns and managed our growing contact list.- Worked with clients, teachers, and program organizers to ensure their marketing wishes were fulfilled.- Brainstormed new marketing strategies in a collaborative, team-oriented environment.

Transitioned to Brand Coordinator when I moved to North Carolina and worked fully remote.- Managed and communicated the company’s message to current and prospective customers through a wide range of print and digital landscapes, from designing posters to magazine ads to animated Instagram posts- Managed social media pages, creating content, interacting with followers, and promoting our brand through a variety of informative, upbeat, and promotional materials, including contests, surveys, and community spotlights- Wrote weekly blogs, covering a full range of brand-related topics, from foot health to sustainable manufacturing to handmade footwear- Created newsletters of recent events and constructed email and social media campaigns promoting each- Collaborated in group brainstorming sessions for new marketing strategies- Designed spreadsheets and google drive documents for tracking social media performance.- Updated website with dynamic pictures, videos, and streamlined navigation- Launched new products and company features to grow our brand and better service our customers and community

- Maintained and expanded the company’s social media, blog, newsletter, and testimonial pages.- Designed posters, print ads, and promotional materials.- Made webpages with downloadable sizing templates and a step-by-step guide for resoling shoes, which provided visitors answers to frequently asked questions and reduced order returns by 50%.- Created a directory for frequently asked questions with answers to reduce time answering customer emails.- Captured new orders, tracked production and inventory, created shipping labels, and packaged completed orders for customers worldwide.- Assisted customers (and potential customers) through emails, phone calls, and in-person visits to our Colorado factory.- Led tours of our shoe factory for scheduled groups and helped size customers visit our outlet store.

- Unloaded, unboxed, and categorized merchandise to be displayed in-store- Updated, organized, and restructured weekly sales promotions- Provided first-hand customer service for those entering the store- Assisted with in-store marketing and ad campaign design- Worked in a team environment to increase workflow and problem-solve delays

As a family-owned and operated art studio, I maintained and updated our Etsy store, answered customer service questions, packaged and shipped orders, and created original pieces of digital artwork to go on sale. I also used my experience in Photoshop, Excel, Powerpoint, and Premiere to design logos and websites to showcase our work.