Mackenzie Walsh Email & Phone Number

Honolulu, Hi, Us

Guides clients through full-scale branding and culture design to maximize customer engagement and loyalty. Previous clients include a coworking space, a cardiology clinic, and a mobile app.Accomplishments:• Grew social media following for a business by more than 300% in 3 months with the implementation of a content strategy. • Oversaw interface overhaul for a mobile application by working with a technology team.• Utilized media strategies to ensure a 100% fill rate of private offices for a coworking space.• Led the rebranding strategy of an expanding cardiology practice, securing 3 earned media interviews with a total audience of 2,719,935 and a total publicity value of $20,120.

Honolulu, Hawaii, United States

Served as the account lead for a 400+ employee statewide nonprofit, a quasi-government agency advancing the quality of life for Native Hawaiians, and an in-home senior care service.Accomplishments:• Coordinated a 5 outlet press release to announce the results of a scathing financial audit, while portraying the agency positively, resulting in 49 stories with a total audience of 8,031,398 and a total publicity value of $185,495.• Strategized the unveiling of a new master plan concept via media relations that resulted in 10 stories with a total audience of 2,179,748 and a total publicity value of $30,782.• Successfully obtained earned media placement for an international leadership summit resulting in a total audience of 55,447 and a total publicity value of $12,421 with less than two weeks’ notice.• Averaged a total media audience of 1,470,544 and a total publicity value of $22,401 per month for a nonprofit through sustained media relations management.• Wrote and designed new one-page graphic biographies for 14 staff members.• Developed and implemented integrated marketing campaigns for initiatives such as the launch of a natural disaster hotline, recruiting foster parents, and anniversary events.

Honolulu, Hawaii, United States

Managed a communications team responsible for all media relations, digital communications, and print materials related to the only military hospital in the state.Accomplishments:• Created recognition campaigns for observances such as Black History Month, World Down Syndrome Day, and Women’s Equality Day. • Wrote scripts, identified talent, designed storyboards, coached actors, and edited 27 videos.• Coordinated with the communications teams of the Acting Secretary of Defense, Governor of Hawaii, General Officers, and other distinguished visitors. • Created and implemented a Tripler Style Guide to maintain brand unity across the facility, region, and Army.• Hosted a seven-outlet press conference with follow-on media pool for one-on-one interviews and b-roll to announce the arrival of the Pfizer vaccine. • Quoted in seven articles as Tripler’s spokeswoman. • Served as the main POC for all COVID-related communications for military in the state. • Wrote 5 stories for Army.mil (CORE) and DVIDS highlighting various initiatives that were shared across Army.mil, health.mil, militaryblood.mil, jbsa.mil, Uniformed Services University, and Walter Reed National Military Medical Center. • Transformed Tripler’s social media feeds into the go-to sources of information during the COVID-19 pandemic. • Grew the Instagram and Twitter (now X) following by more than 50%.

Virginia Beach, Va

• Created fun, safe, and effective HIIT exercise programs with modifications, progressions, and regressions for a variety of skill levels• Coached members on the microphone to motivate and inspire participants during their workout while performing form corrections• Cultivated positive relationships with 200+ members through motivation, instruction and accountability• Posted “How-to” videos on the gym’s social media pages for client resources and education• Increased member retention through care, concern and follow-up on their goals and personal lives• Performed body composition assessments using Styku 3D body scanning for individuals and explained results in relation to their goals• Utilized ClubReady to make supplement/apparel sales and input memberships

Atlanta, Georgia

• Sought out opportunities for community engagement needs in engineering and design projects• Developed, prepared, and formatted all bid proposals and presentations for potential clients• Conducted multi-level engagement activities among diverse communities• Provided technical advice and plain language translation services to non-profits, federal government, quasi-governmental agencies and private sector firms• Hosted workshops on new and innovative practices in the industry• Oversaw all firm branding, communications, social media, and web presence• Researched and prepared talking points for CEO at conferences, networking events, and all business interactions• Stayed abreast of new major planning projects/opportunities locally and internationally • Referred and interviewed highly-skilled subcontractors in niche fields such as flood recovery or multi-modal transit

Greater Atlanta Area

• Coordinated community-facing programming for small business development, local school enrichment, etc.• Managed community engagement initiatives for new campus building design and construction• Built rapport with alumni, board members, major corporations, foundations, and other campus stakeholders• Ensured city and state leaders were connected to and aware of initiatives of the institution• Coached all professors, researchers, and students interested in community-based coursework• Liaised and networked with all key city and regional decision makers and neighborhood representatives• Served as the institution representative at various housing, environmental, and transportation taskforces • Reviewed draft master plans and provided recommendations to complex planning problems

Greater Atlanta Area

• Analyzed neighborhood qualitative and quantitative data related to various projects in Atlanta’s Westside• Fostered relationships with students, faculty, churches, elected officials, school boards, non-profits, etc. • Facilitated small- and large-scale impactful community engagement events from conception to evaluation • Generated content for website and social media accounts and produced a biweekly stakeholder bulletin • Prepared grant proposals, press releases, and presentations for funding and brand promotion • Took detailed notes and reported on agency and city council sessions, community public meetings, panels, trainings, and workshops for dissemination• Conceptualized user interface, data collection, and visualization for the WCA Data Dashboard • Developed service projects and service-learning courses with community partners and educational entities• Led, organized, and developed communication collateral for a multi-institutional public education think-tank that serviced the Atlanta Public Schools Superintendent and School Board• Managed and supervised a team of 10 graduate students on various projects• Operated a five staff member community computer lab to serve homeless and underserved populations• Created a pamphlet that compiled all affordable housing initiatives, requirements, procedures, and a glossary of terms into one convenient place• Designed a 12-week community visioning and capacity building workshop series taught by renowned field experts• Partnered with internal and external stakeholders to provide volunteers to local organizations such as toy drives, playground clean-ups, etc.

Greater Atlanta Area

Taught a freshman seminar with a focus on stress and time management, planning for your college career and beyond, and making the most out of student involvement and intern/research/co-op opportunities.

Greater Atlanta Area

• Designed 50 minute indoor cycling classes on the "rhythm and ride" method with exercises cues to beat in music from a curated and themed playlist• Designed 50 minute BodySculpt workouts• Led classes on microphone while performing mirrored exercises• Assisted participants in their movements and mechanics of the bicycles• Cleaned and stored equipment after classes• Coordinated lights and music

Chamblee, Ga

• Planned the Healthy Communities Summit of 2012 with CDC, CNU, and SPA• Developed climate change content for the Healthy Places website (www.cdc.gov/healthyplaces)• Created public health toolkit materials intended for community members and planners• Edited fact sheets and survey results• Presented journals to the Built Environment Work Group

Atlanta, Ga

• Updated multiple websites and data bases and monitored glitches• Responded to online requests and phone calls in a professional, timely manner• Mediated negotiations and reservations with prospective clients and homeowners• Clarified web text as well as rental policies to clients• Earned a total revenue of $1,543,118 for the company in 229 reservations

Athens, Ga

• Maintained website with WordPress and designed quarterly newsletter with InDesign• Monitored and updated social media sites and GiftWorks database• Assisted in event planning for annual gala that raised over $10,000 for conservation efforts.

Athens, Ga

• Developed, advertised, implemented, and evaluated 10 programs per year on various subjects• Managed a “per semester” budget for all programs• Utilized communication, advising, and counseling skills in supervising residents• Handled various emergency situations in a building housing over 900 residents

Atlanta, Ga

•Maintained spreadsheets of on-air and online prize winners information•Called prize winners to verify acceptance and explained prize pick-up procedure•Set-up tent and table displays and speakers for remote events•Created prize sheets for talent and evaluation sheets for remote events

Master'S Degree, City/Urban, Community And Regional Planning

Activities and Societies: Student Planning Association (Secretary '12-'13), Social Justice Committee (English Avenue Project.

Bachelor Of Arts, Advertising, Environmental Ethics

Activities and Societies: Alpha Kappa Psi, Athens/Clarke County Animal Shelter Volunteer, Conduct Review Board, Creative Consultants, Dawg.

Sustaining Human Societies And The Natural Environment