Madeline Sweeney Email & Phone Number

San Diego, California, United States

• Spearheads strategic initiatives through thought leadership to ensure Client goals are met.• Provide strategic guidance to support the development of new products by means of Strategic Marketing Workshop exercises.• Responsible for the delivery and reporting of all major initiatives and progress toward Client business goals and objectives.• Tracks key customer experience metrics (NPS) to measure the effectiveness of each program and actively engages with Clients to establish an honest, transparent work environment. • Monitor and analyze market trends, competitive landscape, and emerging technologies to anticipate industry shifts and identify future growth opportunities for Clients.• Identifies gaps and cross-channel opportunities for collaboration, autonomously leading meetings and workshops to foster solutions. • Proactively anticipates Client needs, conducts research, orchestrates meaningful conversations, and facilitates successful implementation of plans.• Champions for the Client with internal teams by identifying, analyzing, developing, and executing effective strategies. • Synthesizes large volumes of data, analytics, and complex questions into strategic decisions.• Demonstrates professionalism when negotiating highly sensitive problems. • Strong project management techniques to direct own and others’ work; ability to break down large tasks that can be delegated, tracked, and backed into a schedule. • Facilitates robust yearly renewals and actively seeks opportunities to expand Enterprise Clients’ product portfolio.• Leads with an intentional positive perspective to foster and build relationships with Clients and internal teams.

San Diego, California, United States

• Led overall client relationships; builds and strengthens relationships with day-to-day client contacts. • Acted as strategic point of contact with clients with support from manager. Owned all client communication, status, approval and deliverables of the highest quality; elevates risks to client as needed & manages budget with client. • Autonomously led client meetings with day-to-day Clients.• Prepared for and presents Proposals and SOWs with assistance from manager • Maintained positive client satisfaction; works with manager, client and internal teams to put together plans to address any client concerns when issues arise; leads implementation of those plans. • Supported manager and senior RDI team by providing the foundation and cultivating a good relationship with day-to-day client contacts. Keeps manager and senior RDI team informed so they have the ability to build more senior-level client relationships and grow the business.

Columbus, Ohio Area

• Supports VP of Marketing on marketing collateral by means of copywriting, template designs, and planning for strategic initiatives.

• Planned and executed University Creative projects from start to finish, in partnership with key stakeholders as aliaison between departments. • Coordinated and managed Creative team members, Deans, University Leadership, professors, and others to ensure projects were successful and time spent was impactful for those involved.• Facilitated research to develop robust marketing plans and crafted copy for digital and print marketing collateral.

Columbus, Ohio Metropolitan Area

Columbus, Ohio Area

• Managed high volumes of time-sensitive creative critical for new product launches and branded campaigns. • Supported Brand Senses and Account teams on strategic marketing initiatives through copywriting, project management, and cross-channel collaboration efforts.

Cleveland/Akron, Ohio Area

Bachelor Of Arts (B.A.), Creative Writing

Activities and Societies: Track and Field, Center for Service and Social Action Employee, Students for Social Justice, Through the Eyes.

Master'S, Marketing And Communications

Bachelor Of Arts - Ba, English